New to niche selection

Kwits,

You are underestimating your own capabilities to create and profit from an online business.

Even though you don't think you personally have what it takes to succeed, you are wrong. Anyone can be successful at online business.

Certainly you must have some kind of advantage. By that I mean, there must be something in your life that you are good at or that you have an extra amount of passion for. Even if that "thing" is simply an interest to learn more about something.

Look at your education, your past work history, your past training in something. What would those around you (family, friends, relatives) say that you do well?

The idea is to focus a niche on something that you already know. You don't have to be an expert ... you can study and learn as you go. But by having an advantage in that subject, you have a head start in a business niche. You have an interest or knowledge that will help you as you dig into the niche and work to become an authority.

Here's an alternative approach. You do research in the marketplace to find an urgent problem that people have. Chances are, there will be others already trying to address the problem. But maybe the solutions they are providing are not working ... or they're incomplete ... or they're too expensive ... or they take too long ... etc, etc. There is room for you to enter this marketplace and provide a better solution - one that fills the gaps or holes in the marketplace that need to be addressed.

Do a search here (WF) and find threads about "market research." It will help you to understand the whole concept of finding a need and providing a solution.

The best to you,

Steve

Hey Kwits, welcome to the Warrior Forum!

As for your "problem", I have good news for you.

While it's true that there are a lot of marketers out there with far more experience than you do (in both running a business and serving a niche audience), you don't need to be an expert to get started and seeing some results.

Just for the sake of an example, let's say you're passionate about dogs.

You do some research, and realize there's a very lucrative opportunity in selling dog training products.

You don't have your own, so you head on over to ClickBank.com and do a search for dog training products you can promote as an affiliate.

Let's say you decide to promote "The Online Dog Trainer" by Doggy Dan.

What you need to do now is find a way to generate traffic (visitors) to your site or affiliate link.

You can create short, informational YouTube videos (2 to 3 mins) about dog behavior problems, and at the end of your video, you tell the viewer to check out a resource in the description below the video that will help them to train their dogs the EASY way (your affiliate link for The Online Dog Trainer).

In short, you need to create content that draws in your target audience, and then recommend something to them that will help them further.

So how do you even know what content to create?

Easy.

Just buy books/resources on the market/audience you want to serve, and learn something new every day.

Then take what you learn, and create content based on that.

For example, if you read a dog training book you bought on Amazon.com, and learned why dogs don't listen to their owners sometimes, create a video on that.

By learning something new every day, you will NEVER run out of opportunities to create content which brands you as a credible and trusted source of information.

Also, you will end up becoming truly knowledgeable about your audience, and you will become the expert.

Regards,
Daniel

While it might look that all the websites on the top belong to someone passionate about the industry, some of those websites belong to marketers that outsource the content for example in order to provide the quality and this idea that they are passionate about the industry.

A good marketer can get in any niche and profit from it. What I'm trying to tell you is that you can go with any niche. It's better if you like the industry and already know something about it. But as along as you're getting in a profitable niche, it can work for you.

You can try to look for the most profitable products on the affiliate networks and then see which is the most attractive industry for you. You're not limited to just 1 industry in the future, so act and launch your first project Don't get stuck in the research part.

Best of luck

Lol, that made me laugh. You will find answers on all sides - go for passion, go where the money is, go for small niches, go for large and evergreen niches, etc. All you REALLY need to be passionate about is starting a successful business in a market where you can compete.

While they may really enjoy book binding, and there might be some money in that niche, can you ever really scale that niche? If you wanna make it, don't forget a scalable niche option, either ...

"When you aim for perfection, you discover it's a moving target. ~George Fisher"

If you've found that niches are filled or flooded with competition, there's a rhyme and a reason. It's a trending niche, and there's money to be made. What you need to discover is a larger problem that hasn't been faced yet.

For example, I'm super passionate about photography, and finding the perfect bag for all my camera equipment is a mission and a half! I still don't have the perfect bag, I still have 100's of bags made by 100's of brands telling me it's the last bag I'll ever buy for my camera equipment. I've bought all these bags in the last decade, and I still am unsure what "perfect" is, and I'm still searching.

Whatever it is you're looking for - be it a niche based on your interests, hobbies, or purely for profit, always make sure the clearest part of the picture is WHY you're doing it, then you'll discover HOW you're doing it.

And as a fun thing, why don't you start with your problem of igniting an identity crisis? haha! Maybe let that fuel your ideas for "finding yourself online" - who knows, the world is your oyster merely caught on your "inter-net."

- MW

If you really want to go for it, just do it. Everything is competition online if you talk about online marketing. The power of choosing a niche that you love would help you endure the competition, IMO, since one way to build your online presence will be your content. You have to be persistent in order to top others. But you have to be smart as well, which means doing the right thing - smart work over hard work.

Hi Kwits,

So You can introduce any niche very interestingly. But you can't go in depth like the passionate people in their Niche. So why not you do a introduction Job ? As your ability Blog every niche. Explain about everything as much as possible. Just introduce every single Interest or hobby (Niche) of others.

You must test and try to find golden niches. No one can tell you exactly how to do it.

Hey Kwits!

How are you going with your scenario? would be great to hear an update after a couple of months and hear what you've learnt in the process

Good luck. New to this Internet marketing thing myself. Think I have found a niche that I have an interest in and some knowledge but definitely far from being an expert.

I would say so far a positive of having a niche I have an interest in is that while I am trying to get my head around things like keyword research it helps that at least I know a little bit about the genre I am trying to research - because I know pretty much nothing about keyword research and all the other stuff to come.

A downside I am hitting of having a niche I am interested in is that a lot of the products on clickbank (which is suggested as the go to place for digital products on the system I am following) do not seem like things I would want to endorse.

I do not know if I am being too judgmental based on my own knowledge and expectations and if I would be better off experimenting with a niche I am less passionate about (but still interested in) while I try and learn the ropes.

Hi,

I was struggeling with finding my "passion" too and only recently found it. Know exactly how you feel. Recommend you the book Mastery from Robert Green. It will help you to find your nich. Check it out.

You should just pick something and test it out,testing is mother of success because niche is a risky thing maybe something that's actual now might not be actual in 2 hours,or it may be actual for another 20 years.

Been in the product creation, training and coaching space for a long time and have had the benefit of serving as well as working with a lot of top earners.

Here are some points that may help.

1. Being an expert is not as important as committing to become an expert - many niche market leaders started with very little expertise but were committed 110% to learning and trying fast which helped them guide their followers as they grew

2. Practical experience always trumps theoretical...so you should be willing to become 'active' in your market. In any market, you have the heard who "want" to be active but lack confidence, knowledge, hope, self-confidence, etc... You, as niche authority, lead by taking several steps beyond and actual become active. If that's not you...then you want to place yourself between those who are active and those that want to know by being an interviewer, researcher, reporter, etc...where you map expert practice to desire in a marketplace

3. Your ability to relate, attract and engage your market will go a long way to driving your authority status. There are many people who have expertise in a given area but that lack the social skills/marketing skills to bring that knowledge to a given market. You can have less knowledge, but be a better communicator and easily lead your market

4. Hard work trumps all. If you have an ounce of knowledge ,an ounce of practical experience and an ounce of communication ability but you have a POUND of drive and discipline then you can win top spot in your marketplace and attract MANY followers along the way

It is this last point where interest/passion comes into play. Most people are not willing to commit to taking action or have the long-term discipline it takes to build their place in a market around a market or topic that does not interest them.

So it is important to find a market, a problem, a topic or something about your business that lights a fire in your belly...that makes the entire process of becoming an authority that much more likely and more effective

Hope that helps