What Sounds Better... Mini Course or Newsletter?

by 34 replies
38
Hi Warriors

I have an autoresponder series (presently 5 emails of solid content + a couple of sales emails, although this may increase in the future), but I am writing the opt-in page copy and can't decide whether to describe it as a newsletter or mini-course. What do you think?

Dan
#main internet marketing discussion forum #mini #newsletter #sounds
  • Banned
    [DELETED]
    • [1] reply
    • Hello Daniel

      Newsletter sounds same-old, same-old.

      From the content you've described, mini-course seems to fit the bill better.

      And when the course is ending, and assuming it's high quality stuff, you can end with a great big push for your subscriber to continue the learning process by buying/joining/whatever.

      Cheers,

      Neil
      • [2] replies
  • Hi guys

    Thanks so much for the advice. I think I will go with mini course then but Jeff - that is a good idea and I will test that also.

    Thanks again everyone. I know I can always count on this place if I'm unsure about anything

    Dan
    • [1] reply
    • I agree that a name is a great idea. I've done that for years. Just watch it doesn't trigger spam filters.

      And you can also say 'over the next X days you will learn..X, Y and Z'. Tell them what they'll be getting without giving too much away.

      Cheers,

      Neil
      • [2] replies
  • I vote mini-course. It just sounds more valuable.
  • "Newsletter" implies continued publication on a regular basis. So I would go with "Mini Course" give only those 2 options.
    • [1] reply
    • "What Sounds Better... Mini Course or Newsletter?"

      I am always more likely to sign up for a 'course' than a newsletter. Why?
      because if it is a topic I am interested in then 'course' just sounds more
      targetted.

      In my opinion, newsletters are things you browse for broad knowledge,
      courses are targetted learning on specifics.

      Phil
      • [2] replies
  • i agree. go for the mini because it makes it sound like they can get the info they need in a short amount of time.
    • [1] reply
    • Why limit yourself to just sending them 5 emails?

      What a waste of your time to obtain those subscribers.

      Use both and retain the subscribers for the long term.

      Example...


      Now, if you won't be emailing them again and you just want to get them in for the 5 emails... just use mini-course.

      -Michael

      PS Please don't critique my copy... written quickly just to provide an example.
  • Michael,

    The idea is that after they have received the initial sequence they will carry on receiving emails from me (although less often)

    Dan
    • [1] reply
    • Okay, then I think you just proved my point.

      Mini-course seems to indicate you will stop sending them email at some point in the near future. I am just saying don't box yourself into a corner unless that is your intention.

      You could use Free e-Course.

      Whatever you do, let them know you will be following up in some way after the mini-course is done.

      My previous example was just to show a way to get them on the list. You are presenting it as something they will be on long term, but offering them a free mini-course to start.

      It covers all the bases.

      The mini-course isn't even a separate list... it is just the first set of messages in your autoresponder series. Then, when you get more messages written, you can add them in to sequence and broadcast them to the current list.

      -Michael
      • [1] reply
  • Neither... I recommend using something more descriptive like "x part insider training on ____" and that's pretty generic too... but I am sure you can come up with something more creative that actually creates perceived value in the prospects mind and compels them to seek it.

    Ezine - blah
    Mini course - blah that connotes work and it sounds like it lacks substance... give me a big mac course that fills me up and makes me rich!
    auto responder series - blah robots!
    Newsletter - blah we subscribe to too many of those.

    Get creative.
    • [1] reply
    • Brilliant responses here. NOT!

      No one knows what he's selling.....mind you...but the world comes out to say which is better: a mini course or a newsletter.

      Un---fu##ingbelivable.

      No clue as to what the product is...but the advice flows...cuz afterall....the product don't matter, right?

      Sad. Shame.

      xxxVegas Vince
  • Vince

    I think it is very unfair of you to assume that what I am offering doesn't offer value. I look after all my subscribers, and always offer high quality above everything else. I go out of my way to give fantastic content, and with all due respect, the niches I am working in are nobody's business but my own (many niches, but I'm not going to list half a page as to what this applies to.) I am offering an autoresponder series of valuable content on how to do something specific within my niche, and having thought about it with the help of other people I think that course is the best way to describe it. I don't think your patronising tone is helpful to anyone. I asked for some advice, and people have kindly given it to me. I definitely DO care about the content I am offering.

    Thanks again for the advice guys.
    • [1] reply
    • I think you've got your answer Daniel Flower!
      Mini-course over Newsletter by everyone =D

      Couple of people did mention about using something
      else but why try to reinvent the wheel - unless
      you're doing testing.
      • [1] reply
Join the discussion

Next Topics on Trending Feed