How can I make my affiliates fall in love with me?

10 replies
Commissions are #1 so I know to pay out 50% or even 75%, probably including upsells as well.

I plan to also include the standard emails, creatives, etc that affiliates expect nowadays.

What more can I do to give my affiliates even more and get them to enjoy working with me more than anyone else?

Or asked in reverse to the affiliates: What sets your favorite merchants apart?

Thanks
#affiliates #fall #love #make
  • Profile picture of the author deepCode
    1. good material for advertising so I do not have much work
    2. good conversion rates // good product, so I get the most out of each visitor
    3. good commision, so I get the most out of each sell

    But as you can not easily change 2 (your product is your product, either they like it or not), you can work on 1 & 3 :-)
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  • Profile picture of the author cwlim
    It seem like nowadays seller give affiliate 100% commission on the front end sales....
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  • Profile picture of the author Verdatti
    1 - Have a great product so that your refund rate is as low as possible

    2 - Have a great sales page that converts. Affiliates want to make sure they get the best EPC when they promote anyone

    3 - Pay on time and be there for your affiliates. Share your email and Skype and tell them you're there to support them

    4 - Establish a real connection with them. Make sure you keep in contact with them. This will help you in keeping your current affiliates motivated and will also allow you to work with the same affiliates on your future launches.
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  • Profile picture of the author AdwordsMogul
    A track record of steady sales, deep understanding of your market, and the ability to reciprocate promotions.
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  • Profile picture of the author Lucian Lada
    Originally Posted by Delta223 View Post

    Commissions are #1 so I know to pay out 50% or even 75%, probably including upsells as well.
    The number one thing affiliates look at is product quality. Affiliates have a following of their own, and when they promote a product, it's their reputation at stake. If they fail to recommend high-quality products, their whole business can flop.

    So while commissions are important, for an affiliate is a lot more important to attach their name to a product they'd gladly promote.

    Originally Posted by Delta223 View Post

    I plan to also include the standard emails, creatives, etc that affiliates expect nowadays.
    I wouldn't bother with these too much. Successful affiliates rely so little on these affiliates tools that it makes little sense to invest a lot of money in them. What I'd do is offer affiliates a few images of the product, and that's it. I just don't see how anything else could help a "super-affiliate." Your emails will probably just not match in tone and style to what your affiliates' audiences are accustomed to, so they'll probably not want to use them.

    In the end, think of it this way: a successful affiliate has already everything in place, minus the product. Your job is to offer a great product and let the affiliate take care of everything else. He knows his audience better than you do, so articles and emails will be pretty much useless.
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  • Profile picture of the author hardworker2013
    Make sure you are putting out a quality product first, then you will get more affiliate to sign up for your product.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Lucian Lada View Post

      I wouldn't bother with these too much. Successful affiliates rely so little on these affiliates tools that it makes little sense to invest a lot of money in them. What I'd do is offer affiliates a few images of the product, and that's it. I just don't see how anything else could help a "super-affiliate." Your emails will probably just not match in tone and style to what your affiliates' audiences are accustomed to, so they'll probably not want to use them.

      In the end, think of it this way: a successful affiliate has already everything in place, minus the product. Your job is to offer a great product and let the affiliate take care of everything else. He knows his audience better than you do, so articles and emails will be pretty much useless.
      When it comes to serious professional affiliates, I have to agree with this.

      If you apply the 80/20 rule, 80% of the sales will come from 20% of the affiliates. Of that 20%, 20% of those will make 80% of the sales from that group. Do the math, and you'll get somewhere around 4% of your affiliates will make about two thirds of your sales.

      That 4% won't need or use the vendor supplied emails, etc.

      And for the 80% that generate 20% of sales, it's a waste.

      For th16% of affiliate affiliates in the middle range (the bottom 80% of the top 20%), it might generate some incremental sales from the one-time effort of creating and testing an email series or a solo ad swipe. If the vendor has tested creatives available, why not make them available to affiliates?
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  • Profile picture of the author Curtis2011
    Originally Posted by Delta223 View Post

    Commissions are #1 so I know to pay out 50% or even 75%, probably including upsells as well.

    I plan to also include the standard emails, creatives, etc that affiliates expect nowadays.

    What more can I do to give my affiliates even more and get them to enjoy working with me more than anyone else?

    Or asked in reverse to the affiliates: What sets your favorite merchants apart?

    Thanks
    If you already have affiliates, then you should really be asking them these questions.
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  • Profile picture of the author Brent Stangel
    What sets your favorite merchants apart?
    Quality and recurring commissions.

    If your product is new and un-proven it can be tough.
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  • Profile picture of the author danieldesai
    I can certainly tell you what I personally love as an affiliate of a company in the dating/relationships market:

    - high quality products my audience will appreciate

    - high conversions and commission structure

    - solid affiliate support and ad templates

    Regards,
    Daniel
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