Although I'm trying to stay positive, I can't help but be a little concerned at my absence of sales. I'm an online retailer offering physical products - knives, to be exact. I'm in the middle of a Giveaway/Sweepstakes promotion on Facebook and Instagram that seems to be getting a lot of attention. I've increased my Page LIKES on FB by 700%, my Instagram Following is up 50% and my email entries are pushing 1400, so far. The GAW ends 3/18.
I've just started my second Bing Ads search campaign and I'm on the 3rd page of Google SERPs for my main keywords (damascus steel knives). My website: Damascus Knives | Alloy Steel Knives - Damascus Steel Knives PLUS.
I've not made 1 sale since the start of this campaign. In fact, I've only had 1 sale since the end of the Christmas season.
I don't understand why I'm not getting more conversions on my site? (I've installed "abandoned cart" saver software on the site as well).
My site is attractive and professional looking, considering it was built with BigCommerce. I've taken some really nice pics of the knives I sell and they are among the top brands out there. I'm pretty good at writing, so the text copy flows well. What is the problem?
I would appreciate any helpful suggestions you experienced folks can give me after you've had a look at my site. I would appreciate your opinions on my business endeavor, even if it's not what I want to hear. I've not done split testing on the site as of yet.
Thanks in advance for any suggestions you can give me.