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money per visitor

by interwebbuzz
4 replies
Ok this is a bit like asking the length of piece of a string. But what would you say is a decent amount of revenue to make per 1000 visitors to your site. Is there any stats on perhaps how much money well known websites make?
#money #visitor
  • Profile picture of the author danieldesai
    While I don't have any stats, I can share with you a realistic hypothetical situation:

    - assume the traffic is going to a squeeze page that converts at around 50% (from a paid traffic campaign, like PPC)

    - the average lifetime value of each subscriber is only $5

    - 1000 visitors would give 500 subscribers/leads

    - 500 leads x $5 over the "lifetime" of the subscriber = $2500

    On the other hand, if you're monetizing a site with Google AdSense, you might make a few dollars from 1000 visitors.

    As you said, it's like asking the length of a piece of string.

    Regards,
    Daniel
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  • Profile picture of the author Brent Stangel
    Is there any stats on perhaps how much money well known websites make?
    Yes, but they won't be sharing them.

    But what would you say is a decent amount of revenue to make per 1000 visitors to your site.
    $429.30, of course.
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  • Profile picture of the author SamNuku
    Yeah its impossible to find this out.

    There are plenty of sites out there with sich data but they wont share it cos then youll know whats cost them probably thousands to find out which is essentially lifetime value of their customer.

    I focus more on a much more known rule of thumb being 1$ pe subscriber per month. Tho this is very general i think itd b much more likely to find out then per visitor.
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    • Profile picture of the author kilgore
      I could tell you my numbers, but it really wouldn't help you. Every business is different.

      To illustrate, let's take an example from the offline world.

      Masa is widely regarded as the most expensive restaurant in New York City. It has no menu -- customers get a five course meal set by the chef that costs $595 per person. Beverages are not included, so you can probably add another $50 - $100 per person (since if you're going to Masa, you're not going to drink Budweiser). Earnings per visitor: $695.

      McDonald's is a restaurant you may have heard of that also has a presence in New York. Prices there are quite a bit cheaper. You can get a Big Mac meal for $6, which of course includes a beverage (albeit not exactly a fine bottle of wine). Earnings per visitor: $6.

      So if all you knew about these two businesses was their earnings per visitor, you might think that Masa was very successful and McDonald's was doomed to failure. But obviously you'd be getting an incomplete picture.

      Masa really is successful. In fact it takes three weeks to get a reservation there. But there are also only 26 seats. Moreover, it's only open for four hours per day. There's also only one location. (Though it should be noted that the chef has a handful other restaurants around the world.)

      McDonald's is also successful, though in a completely different way. They operate 35,000 restaurants, serving 68 million people per day. Per day.

      So what can we deduce by looking only at the earnings per visitor of Masa and McDonald's? Absolutely nothing.

      And the same is true in online business. Every business is different.
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