It seems to me that sometimes people get expert advise, then totally ignore it. A case study on on of Frank's disks took apart a web page and Frank gave good ideas and tips on how to improve it. I don't know when this occurred, but certainly long before I got the disks.. Guess what, that page in the study looks almost the same as before Frank's suggestions. Why?
The same thing happened on Michael Fortin's site. He spent hours, and was paid I'm sure, to improve a site. It looks hardly any different today. All those ideas, tossed.
Why do people do this?
I suppose because I'm out of the loop and don't know, they could have tested those ideas and they didn't pan out. Something tells me otherwise though. It seems like people are saying, "Thanks for the advise, now go jump in a lake"