I Need Advice For Getting A Job In Marketing

31 replies
I've spent years studying online marketing, and I want a career related to this I don't have a degree, but I'm wondering if there may be a way around this. I had the idea of networking using social media. I wonder if there's a way I could find businesses that want marketing advice, and then help a little for free as a way to prove myself.

If anyone has thoughts or ideas about this, let me know. There's got to be some way I can get my foot in the door.
#advice #job #marketing
  • Profile picture of the author adenclark
    Create a case study that proves you can deliver what you promise. Provide a free marketing service to a local business and document the results attained from your work, then use this to attract businesses searching for marketers to add to their team.
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  • Good idea. Maybe I can put up an ad on Craigslist that offers the service for free in exchange for them being a part of a case study. I'm thinking businesses might take me up on that if they wanted help, and what's more is that they'd get the publicity from being mentioned in the case study.

    Thanks for the suggestion.
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  • Profile picture of the author reachintan
    Hey Nathan,


    This is a wonderful guide How to Make Money Blogging - Guide for 2015 to long term online marketing success.

    Do read it carefully and let me know if you need any help.



    Chintan
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    Chintan Mehta

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    • Profile picture of the author Jill Carpenter
      You want to provide actual marketing or general web consulting?

      What actual skills do you have to bring to the table?
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      "May I have ten thousand marbles, please?"

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  • Profile picture of the author Smart Income 101
    If you have spent years learning marketing online I (and most people) would consider you way more qualified than someone with a degree.

    Just make sure you have evidence of your skills when you are applying for a job. For example, if you are applying for an SEO job role, have a website and show them the keywords you rank for etc. Also when talking in an interview they will be able to tell your level of skill from your knowledge of the topics.

    Anyway I wouldn't go for a business that wants marketing advice, these kinds of business usually go for agencies. Either apply for a role in a large business with a big marketing team or a marketing agency.

    Besides a lot of people that work in marketing (especially agencies) aren't very good. If you have been spending your time efficiently learning this you are probably qualified enough for a job in marketing.
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    • Profile picture of the author salegurus
      Originally Posted by Smart Income 101 View Post

      If you have spent years learning marketing online I (and most people) would consider you way more qualified than someone with a degree.
      That's complete BS.... When you enter the corporate world the rules change.
      Unlike IM with it's very low entry barrier, where anyone with a internet connection can call themselves a "Business Person" walk into O&M and apply for a marketing position without a degree/diploma and see what happens...
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      • Profile picture of the author Smart Income 101
        Originally Posted by salegurus View Post

        That's complete BS.... When you enter the corporate world the rules change.
        Unlike IM with it's very low entry barrier, where anyone with a internet connection can call themselves a "Business Person" walk into O&M and apply for a marketing position without a degree/diploma and see what happens...
        As someone who works in marketing for one of the largest ecommerce companies in the world, I can tell you from first hand experience that people with degrees aren't valued as much as people with experience in marketing. I got my job without having a degree...
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      • Profile picture of the author rritz
        Originally Posted by salegurus View Post

        That's complete BS.... When you enter the corporate world the rules change.
        Unlike IM with it's very low entry barrier, where anyone with a internet connection can call themselves a "Business Person" walk into O&M and apply for a marketing position without a degree/diploma and see what happens...
        I agree ... but I am the owner of a small offline biz and if I needed someone to help me with marketing, seo and things like that I'd always go for a freelance, a selftaught, a small biz .. someone who knows where I am coming from.

        Big agencies and big firms click, because they have got the same common ground. They talk about advertising budgets that would eat up my 1-year revenue. They simply don't know what it's like to work on small budgets and use more of your brain instead of more of that cash.

        And that's just one example.

        So if I were you I'd cater for small businesses. Start with something you are familiar with, at least a little bit. Maybe you got some friends who own a business, some far off relations, some old school mates etc.
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        • Profile picture of the author chipu
          oh, I get it, thank you very much !! Wish you success
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  • Profile picture of the author enjamulahsan
    Banned
    Join some freelance marketplaces to get some marketing jobs. You can join fiverr, That is a great marketplace for beginners.
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  • Profile picture of the author agmccall
    I don't know, you are asking a bunch of people, most of who, are not in the corporate world to give you advice on how to enter the corporate world. You might be better served looking elsewhere for this answer. Like maybe a job site.

    al
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    • Profile picture of the author davejarvys
      Originally Posted by agmccall View Post

      I don't know, you are asking a bunch of people, most of who, are not in the corporate world to give you advice on how to enter the corporate world. You might be better served looking elsewhere for this answer. Like maybe a job site.

      al
      You're also asking a forum of people the vast majority appear to have no knowledge of marketing or have ever had a job.

      Job sites and internship/apprenticeships are probably the best way to get your foot in the door.
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      • Profile picture of the author Regional Warrior
        Originally Posted by davejarvys View Post

        You're also asking a forum of people the vast majority appear to have no knowledge of marketing or have ever had a job.

        Job sites and internship/apprenticeships are probably the best way to get your foot in the door.
        Dave

        you will open a can of worms with the above remark , maybe even rephrase the remark in the post just saying

        Jason
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  • Profile picture of the author gjabiz
    Originally Posted by Long Beach Nathan View Post

    I've spent years studying online marketing, and I want a career related to this I don't have a degree, but I'm wondering if there may be a way around this. I had the idea of networking using social media. I wonder if there's a way I could find businesses that want marketing advice, and then help a little for free as a way to prove myself.

    If anyone has thoughts or ideas about this, let me know. There's got to be some way I can get my foot in the door.
    You want a career? Doing what?

    Then, you say, you want to find businesses that want marketing advice...so do you want to work for more than one company? As a freelancer or private contractor OR

    do you want a JOB with a marketing company or within a marketing division of a company?

    You've been here six years, do you have a resume, a CV or a portfolio to show to a potential employer that you know what you're talking about?

    Now you are asking advice, whereas a couple of years back, you were pretty unwilling to take any....time has a way of mellowing us all.

    But, from this post, do you really know what you want?

    A job (career in corporate)
    or
    A career in marketing (either freelancer or contractor)
    or
    Your own consulting business???

    gjabiz
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  • Profile picture of the author Jason Kanigan
    OK Nathan, here's what you need to understand about real businesses and owners of real businesses:

    They hire based on results, not potential.

    They're not going to hire a charity case. You have to show them how you're going to help them make money.

    So that's your first objective. How will you show an employer how you will make them money?

    Plan that out, in every step.

    Next problem: what we might term the "credibility gap."

    The employer, rightly or wrongly, already has an idea of what someone they hire to do this job "needs" in order to do it.

    You know there is a gulf between what you have and what you "need" in their perception right now.

    So how are you going to bridge that gulf?

    I usually use an online resume for my clients. In my own case, I've had four employers create custom roles for me, and each time I used something unusual to get into a field that was new to me. I had to bridge that gulf.

    You can use information interviews with experienced social media pros, and share those recordings on your online resume to begin to bridge the gap and also borrow their authority.

    Jobs go to...and are created for...candidates who get on the radar of employers in an interesting way.

    Stand Out is the first step of three in the job hunting process I teach.

    Before the age of the Internet, I used a document straight out of Think And Grow Rich to do this. It was a dozen-page, thick-covered, coil bound book, and employers had never seen anything like it. How many people had seen the idea in that book? And how few had ever actually DONE anything about it?

    It is rather easy to Stand Out because everyone else is so lazy. They don't even need to be imaginative. The ideas are right in front of them. But nobody executes.

    By doing this one thing you will send yourself far ahead of any "competition." Most of whom are using the caveman tools of job hunting like throwing resumes after Want ads. What a joke.

    Want to really impress an employer by Standing Out? Do what these guys who wanted to win a (I forget, $60K or $100K?) startup fund prize bid did:

    They got the name of the guy who was offering the prize and targeted his profile on LinkedIn. There's a minimum of I think 7 people you must put in a LI ad group, so they targeted 6 of his high level contacts. The ad said they were trying to reach this guy, and could the contacts send him an email saying so?

    Now there's your proof of social media expertise.

    Most people plod along, barely putting in any effort, doing the same old same old...and wondering why they're having such a hard time.

    Stand Out.

    Fight Fear.

    Don't Settle.

    Those are the three legs of my job search happiness "stool" (take one away and it falls over.)

    Talk is cheap. Get a plan together and take action on that plan.
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  • Profile picture of the author vedremo
    Banned
    Originally Posted by Long Beach Nathan View Post

    I've spent years studying online marketing, and I want a career related to this I don't have a degree, but I'm wondering if there may be a way around this. I had the idea of networking using social media. I wonder if there's a way I could find businesses that want marketing advice, and then help a little for free as a way to prove myself.

    If anyone has thoughts or ideas about this, let me know. There's got to be some way I can get my foot in the door.
    Personally I found it easy to get the job with about 5 years experience. I wasn't really looking before that. But it depends on job market, your location etc. I had to move away from family to an unknown city and still here.

    You'll probably find startups will be more willing to take you on. Just make sure they have secure backing or a "later stage" startup. e.g. Atlassian.

    Sounds like you're on the right track. Make sure you've got a Linkedin profile. Build credibility there with contributions, sharing good articles etc. Treat it as a social network to generate leads. Website helps of course, just advertising DM services. But be careful because your performance here will be a reflection on your DM skills.

    Try to get work as a consultant, "prelude" to a job. Who knows? May end turning into the full time gig where you don't need (or want) the full time job.

    Big tip: When you get the interview, prepare list of tips/ things you would change about the company's marketing. Make it substantial. e.g. "I would split test email a/b. Based on my experience, you can expect 8% increased conversions. I would move blog from the subdomain etc" and give sound reasons (links to authoritative articles etc about it). They go nuts for this.

    This is kind of like "working for free", but just as a document rather than actually committing to x hours etc which you might find companies exploit with no intention of offering employment. This way you know they're looking to hire and all you need do is show them you can do the job.
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  • Profile picture of the author TobiasThomsen
    "Getting a job" hmrff. Why don´t you just start your own digital marketing business?
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  • Profile picture of the author T S Chan
    There're lots of businesses that needs marketing advice.

    You can start with some local businesses around your neighborhood by distributing flyers or advertise your service on newspapers.

    Another option is to sell your marketing skills as freelancer on warrior forum, fiverr.
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  • Profile picture of the author serryjw
    Are you really 34? What have you done since you graduated high school? As you have learned IM, what have you done with it for 15 years? Nobody can be an expert in all things. What do you believe is your skills that is needed by small businesses? Have you decided whether you want a 'job' or want to freelance on your own?
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  • Profile picture of the author Mattdawg841
    That's great that you're looking for a job in internet marketing! What you should do (since it sounds like you're a stud in this) is to simply start your own online business! Start promoting other people's products and making the affiliate commissions! Since you know what you're doing it should be easy

    I hope that helps and good luck!
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  • Profile picture of the author Regional Warrior
    Originally Posted by Long Beach Nathan View Post

    I've spent years studying online marketing, and I want a career related to this I don't have a degree, but I'm wondering if there may be a way around this. I had the idea of networking using social media. I wonder if there's a way I could find businesses that want marketing advice, and then help a little for free as a way to prove myself.

    If anyone has thoughts or ideas about this, let me know. There's got to be some way I can get my foot in the door.
    LBN

    I don't need to ad much most of the warriors who know what they are talking about have that covered...! but one thing I would say is if you do not Know Photoshop learn it because it will be your friend , Marketing is about presentation and the more you make it about the graphics the easier it is.

    Worrying about a bit of paper to stop you is the wrong mind set I left school at 14yrs old no paper and never stopped me and I am in marketing and make some very good coin

    Jason
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    • Profile picture of the author sethjared
      I've worked for 5 years as a Search Engine Manager and Digital Marketing Manager at various agencies --- so let me clear a few things up. If you do want to work a day job, there are literally tens of thousands of openings -- just go to Linkedin and search for "Digital Marketing". Typically 70,000 total jobs and 26,000 entry level jobs.

      The degree isn't important at all (I even have emails from recruiters saying as much). The key is the skill set you can bring to the position. The specific positions that are in highest demand are Paid Search/AdWords PPC Management, then SEO, then Social Media Management but many positions want people who are versed in all 3.

      SEM/Search Engine Management is where the most money is --- the funny thing is that since colleges don't teach this there is a major shortage of skilled workers. To that point, agencies have to settle for people who even have a small clue about AdWords (I know as I've been involved in hiring) - but the opportunities for entry level jobs are very good. Within a year if you get experience managing client accounts the typical wage is $60K. I was making $100K within 3 years experience.

      Never let lack of a degree stop you unless you are planning on becoming a brain surgeon.
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  • Profile picture of the author Randall Magwood
    You could go to a 2 year school and get a degree or certification in online marketing. Then apply for jobs related to what you want to do. But understand that it may require you to move out of state. You gotta go where the job is. Good luck.
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  • Profile picture of the author Rashedun
    You can choose any of the online marketing job and build your career
    • SEO Expert
    • Affiliate Marketing
    • CPA Marketing
    • Youtube marketing
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  • Profile picture of the author DRP
    Originally Posted by Long Beach Nathan View Post

    I don't have a degree, but I'm wondering if there may be a way around this.

    There's got to be some way I can get my foot in the door.
    I work in marketing and have experience in both agency and corporate settings, so I have intimate knowledge on this subject. Thankfully, the industry is becoming standardized because I'm tired of seeing posers pretending to be marketing experts.

    Agencies are often odious and lax on their requirements. The corporate environment is much different, and I love it for that.

    This is what you need:

    1. Degree in communications, marketing, or programming. Maybe business, but that's not a good choice.

    2. Google Certifications. Adwords and Analytics are must haves.

    3. Bing Accredited Professional Certification

    4. HubSpot is becoming an industry standard too. Get Certified.

    5. Demonstrable proficiency in software applications, writing, speaking, and creative thinking. Sometimes even graphic design and programming, if you're at an agency. The smaller the business, the more versatile you have to be.

    Every company has different requirements, but the above are becoming industry standards. So if you want the best chance of getting in, then get them. If you live in CA there are many agencies and corporations looking for help. But you need the certifications and experience to get your foot in the door. Some applicants can circumvent the degree, based on demonstrable expertise, but the more standardized the industry becomes (which can't happen soon enough) the harder it will be to get in.

    Finally, just as with any prospective job search, you have to show your potential employer that you will:

    1. Be on time
    2. Work hard and be productive
    3. Mind your own business and ask the right questions
    4. Be an asset to the company...not a liability
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  • Profile picture of the author EPoltrack77
    You can start by marketing products yourself and can make some good money.

    If you got sales coming in it means you have good traffic. No sales or leads means you need to work on things a little.

    You want people to get results but I think you should be able to get the results first yourself.
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  • Profile picture of the author chipu
    oh, I get it, thank you very much !!Wish you success
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  • Profile picture of the author Eagle07
    Originally Posted by Long Beach Nathan View Post

    I've spent years studying online marketing, and I want a career related to this I don't have a degree, but I'm wondering if there may be a way around this. I had the idea of networking using social media. I wonder if there's a way I could find businesses that want marketing advice, and then help a little for free as a way to prove myself.

    If anyone has thoughts or ideas about this, let me know. There's got to be some way I can get my foot in the door.
    Maybe you could just search for businesses near you and offer them your service as a marketer. Make an arrangement that when you increase their revenue say in a month for 30%, you get paid for x dollars like that... and if these can be sustained through your efforts, you can make an arrangement with them to have a permanent hiring and be paid regularly.

    ... or better yet. Go with affiliate marketing. Select one hot selling and recurring product and promote it massively. You can get paid every month as long as the customers stay as customers. Mike Geary's truthaboutabs program is great!
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  • Profile picture of the author JMSD
    Originally Posted by Long Beach Nathan View Post

    I've spent years studying online marketing, and I want a career related to this I don't have a degree, but I'm wondering if there may be a way around this. I had the idea of networking using social media. I wonder if there's a way I could find businesses that want marketing advice, and then help a little for free as a way to prove myself.

    If anyone has thoughts or ideas about this, let me know. There's got to be some way I can get my foot in the door.
    In my former life, I was a recruitment consultancy owner/headhunter with a training division for company sponsored employees to take CAM (now CIM Chartered Institute of Marketing) courses leading to internationally recognised qualifications in Communications, Advertising & Marketing. So my clients were all in those arenas and I can shed light on how those companies went about recruiting people to add to their talent base.

    As one or more Warriors have already indicated, corporate companies have Marketing Divisions/Agencies and so would not take on a 'consultant' with limited marketing experience. However, they might employ you in their marketing department and, if they were the kind of company the like of which we dealt with, then they may even pay for you to train for industry qualification (evening courses).

    Most companies and agencies in the Comms industry take on 'executives' (ie, unqualified but eager to learn and commit individuals) with a wide range of skills that are easily transferable in any discipline - computer skills, internet and social media savvy, sound educational background (not necessarily university degrees) and so on.

    If you are willing to start on the bottom rung with a view to learning Marketing on the job and progressing upwards over time, then here's a list of things to do:

    1 - Prepare your CV/Resume - free tips online
    2 - Google search 'marketing vacancies'
    3 - Make a list of all the companies on whose websites vacancies are listed (this includes specialist Comms recruitment agencies)
    4 - Apply for jobs and while you are waiting for a response/invitation
    5 - Polish up your interview skills - there's loads of free advice online
    6 - Wow them at interview and get the job

    If you can support yourself for a few weeks without pay, offer your services as a 'goffer' (anything from making coffee, photocopying, running errands to assisting department employees) in a marketing department, make yourself indispensable and then watch how quickly a firm offer of a permanent job is made to you. I've seen so many such cases in over 15 years in the bricks and mortar business.

    If this is not what you want, and you'd prefer being your own boss and using just your online marketing expertise, then target small companies in your area (Google search them) and, following the advice given above for starting your own consultancy, get one assignment and then on the strength and success of that, build your business up from scratch.

    In any event, I wish you all the very best.

    Jamie
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  • Originally Posted by Long Beach Nathan View Post

    I've spent years studying online marketing, and I want a career related to this I don't have a degree, but I'm wondering if there may be a way around this. I had the idea of networking using social media. I wonder if there's a way I could find businesses that want marketing advice, and then help a little for free as a way to prove myself.

    If anyone has thoughts or ideas about this, let me know. There's got to be some way I can get my foot in the door.
    Hi,thats the question body,there are a lot of jobs in internet marketing,but is not easy to get the right one.I've been looking around for a while and I think I got one.So,just going to stick with it and I will let you know how thinks is going over there.Bets of luck to you!
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    You have probably heard some of the hype going around on getting paid to do simple jobs on Facebook, Twitter and YouTube. These are called ‘Social Media Jobs’ and they are a really hot trend in the job market right now, but what exactly are they? How can you get one?So,just click this link below to get one!
    Click Here To Get Social Media Job!

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  • Profile picture of the author toceng
    no degree will help you in this world...the street school of marketing is the way to go ...
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