Need advice on finding continuous freelance gigs

16 replies
Hi guys!
First I want to say thanks for this great community! I don't know much about Internet Marketing but this forum offers plenty of advice

Let me start by telling you a little bit about myself.
I'm a freelance illustrator and graphic / logo designer based in Germany. I'm all self taught and have worked with quite a few larger and established brands in the past. Problem is that these gigs occur very seldom and I never have a steady source of income. It's like a huge gamble or luck game.

Now to my question:
Do you have any advice on how or where I can find clients? Maybe I should stop chasing the big companies and focus on smaller (or even local) businesses? I am on social media sites such as Instagram but mostly it only leads to likes but never any work. I see freelancers that offer lesser quality but are actually making money. It irritates me but I am thinking that they are better at marketing their services.

I've also noticed that I attract other artists more than clients and I'm having a hard time finding the right audience that will actually buy from me. I basically have no clue where my clientele is to be found on the internet. What sites do they visit?; What tags do they use? etc..

And how can I offer my services so that my clients keep returning? Right now it's like they hire me for a logo and then I never see them again.

Sorry for these silly questions, I'm just a bit lost at the moment.

Thanks a lot,
Eric
#advice #continous #finding #freelance #gigs
  • Profile picture of the author danieldesai
    Originally Posted by SmileyCyrus View Post

    I'm a freelance illustrator and graphic / logo designer based in Germany.

    Do you have any advice on how or where I can find clients?

    I see freelancers that offer lesser quality but are actually making money. It irritates me but I am thinking that they are better at marketing their services.
    Hey Eric, you might want to join freelance communities to see if you can get work there.

    You'll still need to market your services a lot initially to get positive reviews / feedback but once you build a good rep you'll have to do less promotion.

    Try 99designs.com, they're worth looking at if you do graphics design.

    Regards,
    Daniel
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  • Profile picture of the author msabihj
    First, make your website better. It is your face. A designer's website has to be - nothing but WOW!

    Get to freelancing websites. Try Fiverr.

    As you have already worked with a few large brands, you should do what exactly you did to reach those brands. But this time, do it at a large scale.
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    • Profile picture of the author Steve B
      Personally, I would recommend that you stay as far away from Fiverr as you can get.

      Sure, you can get some cheap gigs there, but you will be competing against many, many others for a measly few dollars a gig . . . not the kind of credentials and marketplace or customers that you want to create a decent full time income around; especially given the fact that you have already done work for large established brands with some success.

      Just as any other entrepreneur should do . . . begin with market research so you will know exactly what types of illustration and graphic design are in high demand. Create a profile of your perfect customer(s) and then you will understand who you are marketing to and where they will be found online.

      Use the resources of this forum (including the sub-forums) and the search function to see how to research a market.

      Everything begins with demand. You want to make sure that people are looking for (and will pay for) what you can offer. Trying to create demand is a losing game - you don't have the budget or time to do that! Either the demand is already in the marketplace or it's not.

      The very best to you,

      Steve
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      • Profile picture of the author rjd1265
        Originally Posted by Steve B View Post

        Personally, I would recommend that you stay as far away from Fiverr as you can get.

        Sure, you can get some cheap gigs there, but you will be competing against many, many others for a measly few dollars a gig . . . not the kind of credentials and marketplace or customers that you want to create a decent full time income around; especially given the fact that you have already done work for large established brands with some success.

        Steve
        If you do Fiverr correctly you can make a lot of money.

        The key is to upsell! Instead of getting one logo for $5 i know a seller who does 3 logos with, high res with the source file for $30/$35. He does 10 a day. six figures a year

        I buy from fiverr 2-3 times a week and never only spent $5. My average spend is well above $25
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      • Profile picture of the author SmileyCyrus
        Originally Posted by Steve B View Post

        Personally, I would recommend that you stay as far away from Fiverr as you can get.

        Sure, you can get some cheap gigs there, but you will be competing against many, many others for a measly few dollars a gig . . . not the kind of credentials and marketplace or customers that you want to create a decent full time income around; especially given the fact that you have already done work for large established brands with some success.

        Just as any other entrepreneur should do . . . begin with market research so you will know exactly what types of illustration and graphic design are in high demand. Create a profile of your perfect customer(s) and then you will understand who you are marketing to and where they will be found online.

        Use the resources of this forum (including the sub-forums) and the search function to see how to research a market.

        Everything begins with demand. You want to make sure that people are looking for (and will pay for) what you can offer. Trying to create demand is a losing game - you don't have the budget or time to do that! Either the demand is already in the marketplace or it's not.

        The very best to you,

        Steve
        I totally agree with you on the Fiverr part. I am sure there are people who make a decent amount of money on there but I haven't become an artist only to compete for $5 in the end.

        What really makes sense is that you said I should research my market and look for what is on demand. As an artist you often try to create "the next big thing / a new hype" but it almost never works out because as you said: it takes money and time. Instead, I will try to see what's on demand already and figure out how I can deliver a great product.

        Thanks so much for your input!
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    • Profile picture of the author TheGMa
      ERIC, READ THIS. IT WILL MAKE YOUR DAY.

      Originally Posted by msabihj View Post

      First, make your website better. It is your face. A designer's website has to be - nothing but WOW!

      Get to freelancing websites. Try Fiverr.

      As you have already worked with a few large brands, you should do what exactly you did to reach those brands. But this time, do it at a large scale.
      I have to agree with msabihj.

      The Bad News:
      The type is small, the landing page has no pizzazz (it looks dark and musty), the gesture in your photo says you just made a terrible mistake - no self-confidence. Like the closing of your OP where you apologize. No apologies necessary. We're all here to help. It's what we do.

      There are no helpful articles, nothing that shines, no reason to interact with you, no enthusiasm. And where's you logo?

      The Good News:

      You are in a position to write helpful articles! Never stop studying and never stop bringing back what you've learned to your web site. Care about your prospective customers and they will care about you. That's basic to all successful money-making ventures.

      Be enthusiastic, not apologetic! Breathe, sweetie, marvelous deep breaths - it's good for you!

      Throw up an opt-in email so you can provide helpful tips to your market at least twice a week (better yet, daily). People love that kind of thing, and it gives them more reason to request your services. Your market doesn't want to have to do anything, but they sure as hell want to know that you have the know-how to do it for them.

      Great revenue makers. Your line of work is perfect for Instagram and Pinterest (see below). Be exciting! It brings fans to your site. Draw images and samples and shout it out. People adore graphics. Create memes to advertise yourself.

      Step it up, Eric. Go out, find a good soccer game to join, be bold and play with all your heart and determination. Bring that energy and attitude back to your home page, to the rest of your site, to the rest of your life.

      Here are 4 very helpful articles to get you on your way:

      12 Critical Elements Every Website Homepage Must Have << Tells it like it is, Eric

      Create a Great Home Page

      How to Earn Money Through Instagram

      How To Make Money With Pinterest: 24 Tips

      - Annie
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      • Profile picture of the author SmileyCyrus
        Originally Posted by TheGMa View Post

        ERIC, READ THIS. IT WILL MAKE YOUR DAY.



        I have to agree with msabihj.

        The Bad News:
        The type is small, the landing page has no pizzazz (it looks dark and musty), the gesture in your photo says you just made a terrible mistake - no self-confidence. Like the closing of your OP where you apologize. No apologies necessary. We're all here to help. It's what we do.

        There are no helpful articles, nothing that shines, no reason to interact with you, no enthusiasm. And where's you logo?

        The Good News:

        You are in a position to write helpful articles! Never stop studying and never stop bringing back what you've learned to your web site. Care about your prospective customers and they will care about you. That's basic to all successful money-making ventures.

        Be enthusiastic, not apologetic! Breathe, sweetie, marvelous deep breaths - it's good for you!

        Throw up an opt-in email so you can provide helpful tips to your market at least twice a week (better yet, daily). People love that kind of thing, and it gives them more reason to request your services. Your market doesn't want to have to do anything, but they sure as hell want to know that you have the know-how to do it for them.

        Great revenue makers. Your line of work is perfect for Instagram and Pinterest (see below). Be exciting! It brings fans to your site. Draw images and samples and shout it out. People adore graphics. Create memes to advertise yourself.

        Step it up, Eric. Go out, find a good soccer game to join, be bold and play with all your heart and determination. Bring that energy and attitude back to your home page, to the rest of your site, to the rest of your life.

        Here are 4 very helpful articles to get you on your way:

        12 Critical Elements Every Website Homepage Must Have << Tells it like it is, Eric

        Create a Great Home Page

        How to Earn Money Through Instagram

        How To Make Money With Pinterest: 24 Tips

        - Annie
        Annie! Haha, wow I didn't expect to get feedback from you. I have been reading this forum for a while and always love the comments that you give!

        Anyways, I see what you mean with my website being to dark, boring and somehow maybe un-welcoming. Also I agree that my profile picture could be a bit more confident looking. That is definitely something I will work on immediately. In general I must become more confident, especially infront of people when talking about my profession.

        Another eye opener is the part where you say that I am in a good position to write helpful articles. I've thought about blogging in the past but never took it serious. Maybe it is time to do so, because almost every successful graphic designer I know is writing some sorts of articles. I guess it shows that I know what I'm talking about and it gives the client a certain feeling of confidence that I am the right guy for the job.

        Now to Instagram and Pinterest.
        I am already a member on these platforms but again: I didn't take it serious. My main problem with these sites is probably that I'm never consistent with the content that I post.
        Funny, but as I am typing this I suddenly see all my mistakes right infront of me.

        Thanks again Annie, love your straight forward and honest advice!

        Eric
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        • Profile picture of the author TheGMa
          Originally Posted by SmileyCyrus View Post

          Annie! Haha, wow I didn't expect to get feedback from you. I have been reading this forum for a while and always love the comments that you give!

          Anyways, I see what you mean with my website being to dark, boring and somehow maybe un-welcoming. Also I agree that my profile picture could be a bit more confident looking. That is definitely something I will work on immediately. In general I must become more confident, especially infront of people when talking about my profession.

          Another eye opener is the part where you say that I am in a good position to write helpful articles. I've thought about blogging in the past but never took it serious. Maybe it is time to do so, because almost every successful graphic designer I know is writing some sorts of articles. I guess it shows that I know what I'm talking about and it gives the client a certain feeling of confidence that I am the right guy for the job.

          Now to Instagram and Pinterest.
          I am already a member on these platforms but again: I didn't take it serious. My main problem with these sites is probably that I'm never consistent with the content that I post.
          Funny, but as I am typing this I suddenly see all my mistakes right infront of me.

          Thanks again Annie, love your straight forward and honest advice!

          Eric
          Blush. Thank you, Eric.
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  • Profile picture of the author jandees
    You MUST try fiverr... There are a lot of clients there, but the competition will be tough for starters. but if you find customers there and they like your work, surely you'll get a steady income...
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    Jandee Smith
    ContactDB - Email List Provider
    www.contactdb.com

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  • Profile picture of the author Christopher Fox
    Originally Posted by SmileyCyrus View Post

    I've also noticed that I attract other artists more than clients and I'm having a hard time finding the right audience that will actually buy from me.
    There is a potential part of your answer. Sounds like you need to take advantage of that, flesh out your website with some content related to what they want/are looking for, and get those artists on an email list. There is one potential source of income.

    As far as attracting clients, well, that is the main concern, isn't it?. Google is loaded with answers on how to attract more, and the right, clients. Don't forget to evaluate your price, and don't be afraid to raise it, if you need to to make it all worth your time
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  • Profile picture of the author melons
    If you aren't too keen on Fiverr, you could always try the flip side where it's up to you to go and get some clients.

    Freelancer is a really great way of finding gigs. Some of them on there are a little on the opportunistic side of pay, but you can find some real gems with nice payout if you search enough.

    Good luck!
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  • Profile picture of the author socialsite
    There is tons of freelance sites you can sign up to. You can sign up to freelance.com fiverr and several fiverr clone sites too. Just do a quick google search of freelance sites or hop onto youtube and search on there as well. Make it a thing everyday to also advertise your work. Many people put gigs on sites like fiverr and expect tons of sales to roll in but that is not the case. You still have to advertise everyday, social media, classified ad sites and etc.
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  • Profile picture of the author SandraGenJobs
    If you're basing your marketing solely on social media platforms, then you should try Twitter or LinkedIn. Clients don't really find freelancers on Instagram, although it's great for showcasing your work (check out Seb Lester if you haven't already).
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  • Profile picture of the author neegeeboo
    I would recommend posting on as many freelance website as possible. The more visibility you have increases the chance that someone will order from you.

    I agree with Sandra, advertising on the right social media is key.
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  • Profile picture of the author Randall Magwood
    Originally Posted by SmileyCyrus View Post

    Do you have any advice on how or where I can find clients?
    You get clients, recurring clients, and more and more clients through great marketing. Do you have a website that promotes your services? If not then you need to start there. You need to drive traffic to your site and convert prospects into clients the same way you would promote anything else. Capture lead, provide great content, promote via email, and keep getting more and more leads each day. How much are you looking to charge for your graphic design services? How much is your lowest service?
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  • Profile picture of the author GetPLRhere
    Fiverr could work well for your type of service - graphic design. There's indeed a lot of competition but if you got a great portfolio, you got a chance then. When it comes to creative services, it comes down to the buyer's taste, so competition or no competition, if you get the right buyer who drools over your portfolio, then you have won that person over instantly - regardless of the intense competition who boast more positive reviews and track record over you.

    I would also suggest trying to get clients in your local region. In my opinion, it's a little more easier to get clients when you can meet them in person. There's more trust both ways, and can be easier to talk them into hiring you. Pitch your services to local business like restaurants, law offices, construction, accountants, etc.
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