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Lead Capture Page vs Video Squeeze Page

by Michael J Anthony
12 replies
CORRECTION: Title should read "Video Sales Page", not Squeeze...

If I wanted to send solo ad traffic over to one of these pages, and previous testing has indicated that they both convert nearly the same, which one would you use and why: a lead capture page or a video sales page with an exit pop-up?
#capture #lead #page #squeeze #video
  • Profile picture of the author kubikdanon
    OFFtopic:
    I am always curious who the f*ck creates those pages with VIDEO ONLY.
    Whenever I am getting to those types of websites, I am just leaving those immediately.
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    • Profile picture of the author discrat
      Hey Michael,
      Iam more old school with just the conventional Lead Capture Page. I do not utilize Video as much as I should.

      Of course there are people who get amazing results from Videos and Video Sales Pages. So that is something to consider


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      • Profile picture of the author Michael J Anthony
        Originally Posted by discrat View Post

        Hey Michael,
        Iam more old school with just the conventional Lead Capture Page. I do not utilize Video as much as I should.

        Of course there are people who get amazing results from Videos and Video Sales Pages. So that is something to consider
        Yes. I agree but on one hand, if I like something, I will tend to buy right away and not wait for follow-up emails. If I want to wait, I will find a way to save that original page I saw and look at it again at my leisure and still not wait for any follow-up emails.

        So I kind of don't think capturing the leads will cause anyone to purchase any more than they normally would, or would not, have anyway. I think I just like the capture page because it gives me another measure to see who actually saw it and opted in - but I don't think it causes anyone to buy anymore than the other page. Just thinking about my own buying habits online, I don't buy based on follow-up emails but on the original offer I saw.
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        • Profile picture of the author Rory Singh
          I hear you Michael.

          Most of my sales online has come from 'Knock Over' sales.

          Knock over means that I generate traffic-->>Into Lead Capture Page-->>Into Video Sales Page and someone buys the 'very' first time they see the video sales page.

          Some will even go back to my first initial auto responder message (that I send them) and review the 'benefits' and features that I list regarding the product or System.

          Now I have just stated that most of my sales come from the very first time someone sees my video sales page.

          But here's the reason I collect the leads...

          I have made over $30K in Gross sales ($15K Net Profit) just from the follow up messages.

          If I didn't collect the leads, that extra 30 grand in sales would have been lost.

          Some people can take up to 6 months before they buy. One guy was on my list for about a year before he finally bought.

          I won't ever send direct traffic to sales page 'without' collecting the lead first.

          For me, experience has taught me that is leaving a lot of money on the table.

          One more thing Michael...

          Not everyone is like you who will buy something the very first time. Most people will procrastinate (even if they like something enough to buy it).

          Originally Posted by Michael J Anthony View Post

          Yes. I agree but on one hand, if I like something, I will tend to buy right away and not wait for follow-up emails. If I want to wait, I will find a way to save that original page I saw and look at it again at my leisure and still not wait for any follow-up emails.
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          • Profile picture of the author rritz
            Right, not everyone is like you ... I think lots and lots of people will have to see an offer several times over until they make up their mind to buy. I don't think it's true that everyone needs to see an offer ten times, but if I go by my own buying habits, I need to see, be reminded of and reconsider an offer at least five times before I make up my mind to buy. Usually that is - there can be things I go for immediately, because they answer a question or solve a problem I am at the moment struggling with.

            But just think that people never stay in the same place - I mean their learning curve and what they need or don't need. Someone may subscribe to your list and not be interested in your product NOW, but when he has gone his way a little farther, he may come to the point where your product fills his exact need. And if you don't capture his email, he will be out of reach of your offer by the time he needs it and would buy it.
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    • Profile picture of the author shaunybb
      Originally Posted by kubikdanon View Post

      OFFtopic:
      I am always curious who the f*ck creates those pages with VIDEO ONLY.
      Whenever I am getting to those types of websites, I am just leaving those immediately.

      You may leave immediately, but there is an ever growing trend of video sales pages converting much better than written ones. In this age people are more visual and tend to read less.


      I cant remember the guys name, but he is an expert in creating video sales pages and I think the most recent content I saw was him and his customers, there annual sales etc surpassed the billion dollar mark.


      Visual is the way to go in my opinion, after all marketing is not about selling to people...its about engaging them in your own world, pre framing them properly and then recommending a product to solve their needs.
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    • Profile picture of the author Randall Magwood
      Originally Posted by kubikdanon View Post

      Whenever I am getting to those types of websites, I am just leaving those immediately.
      I can't lie i do the same thing LOL.

      For me it's a matter of simplicity. I hate watching video sales pages, but that's just ME. It could be that 98% of people on the web loves watching video sales pages, and i'm just part of the 2% who doesn't.

      For me, i would go for the normal lead capture squeeze page (no video), just because of the sake of speed, and quick understanding of what the prospect is going to get from me right away.
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  • Profile picture of the author danieldesai
    Originally Posted by Michael J Anthony View Post

    CORRECTION: Title should read "Video Sales Page", not Squeeze...

    If I wanted to send solo ad traffic over to one of these pages, and previous testing has indicated that they both convert nearly the same, which one would you use and why: a lead capture page or a video sales page with an exit pop-up?
    You'll definitely want to send the traffic to a lead capture page, even if your initial testing shows that you'll convert the same amount by sending them to a video sales page.

    The initial sales you make don't reflect the true potential of how much money you'll make from that traffic, it's the continued follow-up that maximizes your conversions.

    That's not even taking into account that you can promote multiple products to your email list to maximize your earnings even more.

    Simply put, you may not see the difference initially but the long-term difference is substantial.

    Regards,
    Daniel
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  • Profile picture of the author Mattdawg841
    I would recommend that you go with the lead capture page…this way you get their email upfront so you can add them to your list….and for the thank you page, have that go to the video sales page. Plus you'll be able to set up an auto-reponder that will email them to go back to the video squeeze page as well!

    I hope that helps and good luck!
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  • Profile picture of the author caymandiver
    Originally Posted by Michael J Anthony View Post

    CORRECTION: Title should read "Video Sales Page", not Squeeze...

    If I wanted to send solo ad traffic over to one of these pages, and previous testing has indicated that they both convert nearly the same, which one would you use and why: a lead capture page or a video sales page with an exit pop-up?
    Video rocks. It is now far better, according to those in the know, that video gets more views and converts much better than standard text or ugh....banners! The big money makers all use video almost exclusively.
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  • Profile picture of the author ShawnLim
    Yup, like what some of the above posts suggested, regardless of which page you are sending the traffic, collect the leads first.
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  • Profile picture of the author Michael J Anthony
    You all bring up good points. I've heard some people swear by the Video Sales Page as getting more sales than the Lead Capture Page (atleast for the particular offer I am comparing) and others are unwavering on the Lead Capture Page. I think I will continue to use the Lead Capture Page.
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