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Sales-Funnel Mechanics - How to integrate Affiliate Products and keep high customer experience?

by KaySan
2 replies
Hello Warriors!

I am newbie in IM but I want to go live with my idea pretty soon - hopefully!
I would need the advice of you guys given my following challenge:

I am working on my sales-funnel that have already created for my niche:

1. Tier 0: Freebie (for initial e-mail collection)
2. Tier 1: eBook (potential price between 10-25 USD [tbc - its really of great value and is expensive to produce]
3. Tier 2: Audio (not of the ebook itself / but complements the ebook [Price: really not sure on that - but can not price higher than 9,99 USD from my opinion]

4. Tier 3-x: Here is my problem:

I have found SOME affiliate-products that might be OK [ebooks/videos] to market but not sure [None/poor Clickbank-Gravity Score] and ONE REALLY GOOD affilate product [video product].

My Question: How can I/do I have to integrate those affiliate products into my sales-funnel "flow"?

I understand that all the products have specific sales pages. So if the customer buys my ebook, and then a pop up comes up and asks "Do you want to buy this supporting Audio product as well for an additional 9.99 USD" sounds logic and customer friendly to me. But as the idea is - pls. correct me if I am wrong - that you try to sell as much as possible within THIS interaction, as the customer has the highest "activation" right now - HOW do I have to design the process for the affiliate products?
(Will I then have to route them to the affiliate sales-page to get the next product [means the customer has to read another long copy or watch a long video and might get really frustrated and jump-off the sales funnel before I have even closed the initial deal with book & audio)

I would really appreciate your feedback!

Thank you very much and best regards from Germany,
Kay
#affiliate #mechanics #products #salesfunnel
  • Profile picture of the author fasteasysuccess
    Couple things...

    One, you can check with the affifliate people offering product and see if they have alternative pithes for customers, like emails banners, etc...

    Two, you are selling it (even if someone elses product) so want to make sure value packed and people will want it versus junk and high refunds which could cause issues for everything you sell to them.

    I know people are kind of conditioned especially from warrior to pitch tons of people at one time or a guru told them to do it or saw them do it, but if you actually look at the results these "big guys" are getting from shoving product after prodcut to someone on 1st transaction, the refund rates are insane.

    For example, there's a big guru's product wanted to buy, but after going through 4 upsells and listening to tons of pitches, abandoned process (he actually even set up the funnel wrong). You want to think about the customer experience if about providing value and having better success.

    I personally would suggest a quick upsell after they buy product (can even put on check out page like a bump offer), then offer oto (one time offer which could be your affiliate product), then throguh email can follow up and offer other things to help them (or basically for them to buy).

    I guarantee if you do it this way, you'll not only make more money, you'll have way more happy customers and sell more (maybe over longer term) but way less refunds (if providing value).
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    • Profile picture of the author KaySan
      Originally Posted by fasteasysuccess View Post

      I personally would suggest a quick upsell after they buy product (can even put on check out page like a bump offer), then offer oto (one time offer which could be your affiliate product), then throguh email can follow up and offer other things to help them (or basically for them to buy).
      Thank you very much for this!

      So how would it work out in the example given?

      1. Customer hits "buy now" button for the Tier1 ebook
      Result. ebook is bought but before being redirected to paypal
      2. Before being redirected to Paypal the customer is being asked wether he wants an additional solution to his problem (Tier 2 product)
      3. Customer is willing to buy Tier 2 product and is being redirected to the sales-page of the Tier2 product - customer is then hitting "buy-now" again"
      Result: customer has now 2 products in the line but still hasn't been redirected to paypal to finalize his purchase.
      4. Customer is then being asked whether he is interested in an additional product (lets say the affiliate product) and is being redirected AGAIN?! to a new sales-page where he is being offered the affilate product?

      That sounds so complicated for the customer - or am I wrong here?
      Could you describe the steps 1-4 from your perspective please?
      [I would highly apprecitate!!!]

      Additionally: Is there a benchmark out there, which you would recommend where I can see how the steps 1-4 are being executed in a professional and customer friendly wa? Any recommendations here?!

      Thank you and best from Germany,
      Kay
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