Do people still buy informational products?

41 replies
Hey Warriors,


Here's a biggie: do people still buy informational products, regardless of the niche?

I'm not talking IM, everything but that one: health, parenting, hobbies etc.


Is it related/influenced by the way marketers/affiliates reach the end user? Or is it regardless of that? I mean, do people in 2016 react better to solo ads, or FB ads, or banners/display etc?

At the end of the day, people will arrive on a sales page, right?

have people's bullshit radars become so sensitive that the classic Advertorial (VSL/text sales letter) + BUY button simply doesn't convert anymore? And if so, what does convert?


Thanks!
#buy #informational #people #products
  • Profile picture of the author reachintan
    It all depends on what kind of need the user has.

    If he/she is desperate for help, then they would certainly buy with a good sales page in place.


    Chintan
    Signature

    Chintan Mehta

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  • Profile picture of the author Joe Z
    By fully understanding the science behind why certain landing page practices work, you'll pay closer attention to the nitty gritty details the next time you create a landing page.

    If you had two landing pages, one with a social proof and other without. which one do you think convert best?

    It's always wiser to put a social proof and ask for less information.

    Dan Zarella at Hubspot researched 40.000 web forms from their customers and discovered that the conversion increased by 50% simple by reducing the number of form fields from four to three.

    Here's the deal, creating a killer landing page takes more than science. There's definitely an art to it. the trick is to combine the two. The most effective landing pages make the science look beautiful.
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  • Profile picture of the author Lucian Lada
    Originally Posted by IonutMunteanu View Post

    Here's a biggie: do people still buy informational products, regardless of the niche?
    Yes, they're still buying - Clickbank's revenue is proving this.


    Originally Posted by IonutMunteanu View Post

    Is it related/influenced by the way marketers/affiliates reach the end user?
    Obviously this is the reason. If you're bad at marketing and making a good first impression, well, you're not going to sell much.


    Originally Posted by IonutMunteanu View Post

    At the end of the day, people will arrive on a sales page, right?
    True, but what matters most is what you do before they land on a sales page. In other words, you kind of have to impress people enough to trust you and buy what you recommend. Hitting them with sales pitches only doesn't really work that well, at least for this type of products.
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  • Profile picture of the author xmarketer
    The first step in creating something that will actually sell is getting to know your target market. You might believe you are your target market, but that is dangerous thinking. You might be right, or disastrously wrong. Instead of creating a solution looking for a problem, investigate what your audience really wants, then test the market.

    i agree with Joe Z, There is science behind landing pages. If you put all what he mentioned in your landing page, it will make the difference for you.

    wish you all the success in this world
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  • Profile picture of the author danieldesai
    Yes, information products still sell well in multiple niches.

    People will always need information on how to do things, and as long as there is an offer that is communicated the right way, people will buy it for the convenience of getting that info (if nothing else).

    Regards,
    Daniel
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    • Profile picture of the author discrat
      I don't foresee the proliferation of Sales in Digital information slowing time any soon.

      People want Information quickly and concisely. Even if they can find it for free on the Internet.

      They want the convenience and are willing to pay for it. Sometimes big bucks


      - Robert Andrew
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  • Profile picture of the author EPoltrack77
    More so today than any other times. Instant download and not having to worry about shipping or any of that stuff.
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    Click Here Now
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  • Profile picture of the author helisell
    I've been selling info products [in a hobby niche]
    for 10 years.......and in that time things have changed
    very much indeed.

    I've had to completely change the way my products are made/presented

    I can't sell stuff that is freely available these days [like I could 10 years ago
    when such material just wasn't available].

    I've had to make my material quite different to what's available for free.
    It has to be put together in such a way that the customers know they
    can only get this from me, it's simply not available elsewhere.

    This means I have to keep watching what happens so that I'm ready to
    respond accordingly.

    I see a lot of newcomers using the 'lingo/language'
    'landing pages', 'lead magnets' and 'funnels' etc but I can tell by
    reading their posts that they have no real understanding of how these
    things have evolved.

    I think that us old 'uns who have been around
    long enough have seen the evolution and therefore
    have a deeper understanding of what it takes to
    succeed online.

    People are still buying information products....just
    make sure that what YOU have to offer is top quality
    and can't be found for free on youtube just by someone
    typing in a search term.
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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  • Profile picture of the author wkriski
    Yes they are in fact I just told $3500 of my new ebook The Starch-Plus Diet this weekend. I've built up a loyal following over the past couple years. People are still going crazy for health/diet books.
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  • Profile picture of the author BradVert2013
    Yes! Information products still sell very well. People are always looking for answers, whether it's for a problem they're having, to improve themselves, make more money, etc.

    It's all in how you package and market your product. I've seen ebooks sell like hotcakes for $30+ if they're promoted correctly and have a stellar landing page.
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  • Profile picture of the author VidasVegas
    Absolutely - digital products have been increased by double in the last 3 years.
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  • Profile picture of the author Sarevok
    The Elearning marketplace is valued in the hundreds of billions.

    (Google it. Several sources including Forbes cite it to be valued in the hundreds of billions).

    So... I would say... Yes.

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  • Profile picture of the author Surge Calls
    If the product fulfills a need or gives a unique and different insight to a problem that has not been addressed before then I do not see why it would not sell well. Of course, if the informational product is unoriginal and there are 100s of products covering the same niche in the same vertical it would be a harder to sell but can still be done if the marketing campaign was good.
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    • Profile picture of the author JohnMcCabe
      Zig Ziglar once said that a sale is made when a prospect convinces himself that your big stack of benefits is worth more than his big stack of money. When that happens, they will eagerly make the exchange.

      That applies to information products, as well. Maybe today more than ever, as market after market is flooded with garbage by people looking to "crush it" or "make bank" or whatever cutesy term you care to invoke.

      Yes, you can find a lot of free stuff online, but you have to a) sift through the mud to find it and b) already know enough to realize when you have found something worthwhile. For most people in this time-crunched world, it's more effective and efficient to pay someone to do the sifting for you.

      Traditional methods, when done well, still work. Taking a "killer" sales letter for, say, a diet pill and simply substituting your exercise video without understanding why the diet pill letter worked or who it worked on will continue to fail.
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      • Profile picture of the author pawandave
        Banned
        Yes it is and always be, the reason is simple ..when you stop getting knowledge ..your income will be stopped.

        Not all information product is scrap at least they give some new idea and you know .........even you don't know which one idea change your life forever...
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  • Profile picture of the author Rory Singh
    Originally Posted by IonutMunteanu View Post

    Hey Warriors,


    Here's a biggie: do people still buy informational products, regardless of the niche?

    I'm not talking IM, everything but that one: health, parenting, hobbies etc.
    Of course they do. People will always buy stuff if they 'perceive' value in.


    Is it related/influenced by the way marketers/affiliates reach the end user?
    Yes how influential you become does directly impact your sales conversions. However in the beginning you probably don't have that much of influence due to the fact that you are still learning how to influence your audience.

    This you learn buy remaining consistent and over time by experience.


    Or is it regardless of that? I mean, do people in 2016 react better to solo ads, or FB ads, or banners/display etc?
    This is different for every visitor. However all these traffic strategies do work. It comes down to the marketer (you) in finding what traffic source will actually perform well for your product and your style of marketing.

    At the end of the day, people will arrive on a sales page, right?

    have people's bullshit radars become so sensitive that the classic Advertorial (VSL/text sales letter) + BUY button simply doesn't convert anymore?
    There will always be skeptics who won't buy anything. However your job will be to PUT your offer 'in front' of the people what will buy or potentially buy.

    Of course buy now buttons and all that other stuff that you just mentioned still converts. New marketers can get the false belief that something doesn't work anymore. When in reality what they need to be doing is funneling more traffic into the thing.

    Yes it does help a lot to have an awesome product to offer.

    But most people take a lot of time to make a simple decision. Look at all the people who have been lurking around this forum for over 10 years.

    Some are taking over 10 years just to make the simple decision of getting started with something.

    IE: people may take extra long to come around and make a simple decision to buy your product and that is why you need lots of traffic and leads to follow up with.

    You need to keep following up with your leads by email. Some people are most likely considering to buy your offer but like I said...many love to 'Procrastinate'.


    And if so, what does convert?
    There isn't one thing that will convert for every marketer. Everyone is different. Your work will be to find the best offer that will convert with your 'target' market.
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  • Profile picture of the author Tim John Jr
    It was a few years ago when I tried my first information product. I had no idea what I was getting into. I tried several more after the first. 99% of what was in the first information product was in the 2nd and 3rd as well. It was fun buying them and watching all the videos.

    I haven't tried one for a few years now. At this moment, I like to read books and listen to Smart Passive Income Podcasts. Even more lately, I decided that just taking action is the best way to go...

    I do know, though, that informational products are still booming. I was watching late night television the other day, and I saw a commercial of one that focused on flipping homes. I searched Clickbank and there are hundreds, if not thousands of products. A lot of them have huge gravity, which means that they are selling.

    Udemy also has many courses - all of which have information. This platform makes it a little easier for the user. Many of these courses are super popular.

    Anyway, I wish you best of luck creating your information product!
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  • Profile picture of the author Tonny Robb
    This is information generation man. Believe me.

    The information would be more important, just only go up, not down man.
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  • Profile picture of the author nicoldisalvo
    Yes, not all peoples will buy but some peoples they will buy as it's about what they need for
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  • Profile picture of the author Randall Magwood
    People will always buy informational products. Imagine 500 years from now. Imagine the first flying car being released to the public. It's a matter of advanced physics right? I can see somebody creating a video & book product that shows people how to *pimp* their flying car so that it can fly up to 1000 miles without stopping or refueling, instead of being limited to the standard 300 miles as set by the manufacturer.

    People here in 2016 are getting smarter about buying online, and clicking on certain types of ads. But people still buy what they want, and they buy in a way that's most comfortable to them. So if you can be the marketer that sells to them at the right point in time in their life - where they *really* want to buy a solution to their issue... then you can still make the sale, online - no matter if it's by video, or long text that leads to a "buy now" button.
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  • Profile picture of the author SL1
    No buy don't information products. They buy results. Selling an information product is no different than selling a physical product. As long as you present a 'result' to them that they value more than the cost to buy that result they'll buy. When people on this forum for example buy a make money product, they're not buying the information, they're buying the 'money they're going to make.' When they are thoroughly convinced that what you have to offer will give them the cash they seek they'll buy. This is the rule for selling all products. As long as products sell 'information' "products" will sell. They only thing that will ever change is HOW you sell them.
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    • Profile picture of the author BradVert2013
      Originally Posted by SL1 View Post

      No buy don't information products. They buy results. Selling an information product is no different than selling a physical product. As long as you present a 'result' to them that they value more than the cost to buy that result they'll buy. When people on this forum for example buy a make money product, they're not buying the information, they're buying the 'money they're going to make.' When they are thoroughly convinced that what you have to offer will give them the cash they seek they'll buy. This is the rule for selling all products. As long as products sell 'information' "products" will sell. They only thing that will ever change is HOW you sell them.
      This is an excellent point. People are buying the result, or benefit, the product offers.
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  • Profile picture of the author Kirill Vasilyev
    Is it based on the search volume counts and search result counts (in search engines like Google)? How about using prudent judgment combined with good online research?
    The truth is that good products that fill a need will always sell well.

    People always want to make more money. If your product or service will help them earn more or save money they will always buy it. Even if your product is not directly connected to making money, it is always a good idea to explain how it can save money for them.

    People are always looking to learn something new. "How to" guides are always popular for this reason. This is also the reason why there are so many ebooks out there. Be careful about this because it is one of the most competitive niches on the Internet. However, this is also one of the easiest niches to enter.

    It is no surprise that the top searches on Yahoo Buzz are almost always about TV shows, actors and sports. This niche does require some unique expertise. Go for it if you have a good talent for creating entertaining videos, cartoons, etc.

    People want to live as comfortably as they can, without any aches and pains. Do you have an idea for a product that will help them do that? This niche is often abused and may have a bad reputation because of all the spam associated with magic herbs and pills.

    People love pressing a button and getting things done! Do some research on popular topics and make your work available to your customers for a price. You could also create a software that will save your customer hours of work.
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  • Profile picture of the author Jonathan 2.0
    Originally Posted by IonutMunteanu View Post

    Here's a biggie: do people still buy informational products, regardless of the niche?
    People will always buy solutions to their problem(s). (And, information they consider valuable,)

    Ebooks/information products/etc. are still an effective way of delivering that information.
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author jbsmith
    Sure do, in the non-IM space especially.

    Here's where things have changed somewhat...

    1. More competition - competition in itself is not a bad thing, indicates there is money being spent (which is GOOD), but also means that you have to step up your game and come up with a way to rise above your competition. Being one of 30 products that are more or less the same is not a good place to be, you want to change the game and come up with something unique (through demonstrating results, showing more practical application of the information, building a bigger brand, changing the format and delivery of the material, taking contrarian view, etc...) It used to be that being one of 5 ebooks in a given space meant you brought in 5-figures a month, all that is different today is that 5 is now 30, 40 or 50 so it means you have move beyond just competing to stepping up your game

    2. How you reach your audience: Look, marketing is in the midst of one of the biggest shifts since the internet was born (thanks Al Gore :-) The advent of video and social are the two biggest changes. We used to spend all our time in Google surfing for content, now we spend more time in Facebook, YouTube, Instagram, Snapchat, etc...watching largely content that we chose based on the Channel or Personality that we have chosen to follow and trust. What this means is that you MUST now build your own marketing CHANNEL to the marketplace - that means content, entertainment, engagement and value to form a bond with your market. In the beginning, this also means learning to network with other "Channels" who serve your market and help you fast-track that relationship building. Finally, the word-of-mouth and feedback mechanisms that make up social means you have to produce products that are liked - for information products that means a) They are well targeted b) They are useful and usable c) They produce results d) They have proven effective in the hands of at least some of your market

    The potential market for information products, knowledge products, training products, etc...has never been bigger and is still growing - how you capture that market has changed...as it will again over the next decade.
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  • Profile picture of the author kurttasche
    People definitely by info products, especially in the non-IM niches. Being in the IM niche, we tend to see alot more info products, because info products are a core part of IM.

    Doesn't matter what niche you are in. People are willing to pay for good quality information.
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  • Profile picture of the author Curtis2011
    Originally Posted by IonutMunteanu View Post

    have people's bullshit radars become so sensitive that the classic Advertorial (VSL/text sales letter) + BUY button simply doesn't convert anymore? And if so, what does convert?

    Thanks!
    Their bullshit radar won't go off if you are actually selling a good product that's not bullshit.
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  • Profile picture of the author T S Chan
    Find out what kinds of info products are selling well & create similar ones.
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  • Profile picture of the author talfighel
    There are 1000's and 1000's of big and small niches out there.

    All I heard is that people spend per year multiple BILLIONS (Last time I heard it is over $200 Billion per year) so it can be very profitable if you know what you are doing.
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  • Profile picture of the author Johnnyfx
    Originally Posted by IonutMunteanu View Post

    Hey Warriors,


    Here's a biggie: do people still buy informational products, regardless of the niche?

    I'm not talking IM, everything but that one: health, parenting, hobbies etc.


    Is it related/influenced by the way marketers/affiliates reach the end user? Or is it regardless of that? I mean, do people in 2016 react better to solo ads, or FB ads, or banners/display etc?

    At the end of the day, people will arrive on a sales page, right?

    have people's bullshit radars become so sensitive that the classic Advertorial (VSL/text sales letter) + BUY button simply doesn't convert anymore? And if so, what does convert?


    Thanks!
    They do but if you check the most popular products on several niches, there are less best sellers there. So few sellers control some of the most popular niches.
    Signature

    I’m an Internet marketing Consultant. Hit me up if you’re struggling to grow your traffic or need to boost your conversion rate.

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  • Profile picture of the author onehalf
    Yes. People do still buy informational products specially if they can perceive that they can learn something new from your material.
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  • Profile picture of the author DoubleOhDave
    When's the last time you bought a book?
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  • Profile picture of the author sam070190
    yes, but you should know the trends that the consumer (in reality) needs, that make them buy your stuff
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  • Profile picture of the author Sara20
    You are right!
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  • when you design you're sales page you have to be very careful to answer your target market and provide them with a simple solution to there pain and frustration if you're able to connect with them in the emotional level to will find your landing page convert high and every day people buy information product on how to do something in any market
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  • Profile picture of the author @iBusiness
    Hi! I think the answer is yes, and they don't even need to be that "desperate" for help. People will buy anything if they interested or motivated enough, it all depends of the approach. I will give you an "out of the affiliate world" example, but people playing online games spent a lot of money in different things, people playing shooters would buy guns even if they costs like one new game it self ( I'm talking right not, online gamers paying $50 for a game to use in ONE game, the game is probably free to play, but this is happening while you read this comment. People in other games or Online world, like Second Life, would spent a few buck for a hat easily, and other would pay $300 just for "renting", so they avatar has a house People do buy online products today, more than ever. And if you are wonder how hard is to sell stuff in Second Life, is not that hard, I may give it a chance in the future, you can create stuff with blender or just buy from other players like a basic model, and then you customize it and you put it into a marketplace, similar to ebay or amazon but inside Second Lifer and of course you can take that profit back into your back account in form of real money at the end of the day. The world its "that crazy" today
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  • Profile picture of the author azaria2410
    i thank it is depends on what content do you make for people. It is infomative, useful for them.
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