Do people still buy informational products?

It all depends on what kind of need the user has.

If he/she is desperate for help, then they would certainly buy with a good sales page in place.


Chintan

By fully understanding the science behind why certain landing page practices work, you'll pay closer attention to the nitty gritty details the next time you create a landing page.

If you had two landing pages, one with a social proof and other without. which one do you think convert best?

It's always wiser to put a social proof and ask for less information.

Dan Zarella at Hubspot researched 40.000 web forms from their customers and discovered that the conversion increased by 50% simple by reducing the number of form fields from four to three.

Here's the deal, creating a killer landing page takes more than science. There's definitely an art to it. the trick is to combine the two. The most effective landing pages make the science look beautiful.

Yes, they're still buying - Clickbank's revenue is proving this.


Obviously this is the reason. If you're bad at marketing and making a good first impression, well, you're not going to sell much.


True, but what matters most is what you do before they land on a sales page. In other words, you kind of have to impress people enough to trust you and buy what you recommend. Hitting them with sales pitches only doesn't really work that well, at least for this type of products.

The first step in creating something that will actually sell is getting to know your target market. You might believe you are your target market, but that is dangerous thinking. You might be right, or disastrously wrong. Instead of creating a solution looking for a problem, investigate what your audience really wants, then test the market.

i agree with Joe Z, There is science behind landing pages. If you put all what he mentioned in your landing page, it will make the difference for you.

wish you all the success in this world

Yes, information products still sell well in multiple niches.

People will always need information on how to do things, and as long as there is an offer that is communicated the right way, people will buy it for the convenience of getting that info (if nothing else).

Regards,
Daniel

More so today than any other times. Instant download and not having to worry about shipping or any of that stuff.

I've been selling info products [in a hobby niche]
for 10 years.......and in that time things have changed
very much indeed.

I've had to completely change the way my products are made/presented

I can't sell stuff that is freely available these days [like I could 10 years ago
when such material just wasn't available].

I've had to make my material quite different to what's available for free.
It has to be put together in such a way that the customers know they
can only get this from me, it's simply not available elsewhere.

This means I have to keep watching what happens so that I'm ready to
respond accordingly.

I see a lot of newcomers using the 'lingo/language'
'landing pages', 'lead magnets' and 'funnels' etc but I can tell by
reading their posts that they have no real understanding of how these
things have evolved.

I think that us old 'uns who have been around
long enough have seen the evolution and therefore
have a deeper understanding of what it takes to
succeed online.

People are still buying information products....just
make sure that what YOU have to offer is top quality
and can't be found for free on youtube just by someone
typing in a search term.

Yes they are in fact I just told $3500 of my new ebook The Starch-Plus Diet this weekend. I've built up a loyal following over the past couple years. People are still going crazy for health/diet books.

Yes! Information products still sell very well. People are always looking for answers, whether it's for a problem they're having, to improve themselves, make more money, etc.

It's all in how you package and market your product. I've seen ebooks sell like hotcakes for $30+ if they're promoted correctly and have a stellar landing page.

Absolutely - digital products have been increased by double in the last 3 years.

The Elearning marketplace is valued in the hundreds of billions.

(Google it. Several sources including Forbes cite it to be valued in the hundreds of billions).

So... I would say... Yes.

If the product fulfills a need or gives a unique and different insight to a problem that has not been addressed before then I do not see why it would not sell well. Of course, if the informational product is unoriginal and there are 100s of products covering the same niche in the same vertical it would be a harder to sell but can still be done if the marketing campaign was good.

Of course they do. People will always buy stuff if they 'perceive' value in.


Yes how influential you become does directly impact your sales conversions. However in the beginning you probably don't have that much of influence due to the fact that you are still learning how to influence your audience.

This you learn buy remaining consistent and over time by experience.


This is different for every visitor. However all these traffic strategies do work. It comes down to the marketer (you) in finding what traffic source will actually perform well for your product and your style of marketing.

There will always be skeptics who won't buy anything. However your job will be to PUT your offer 'in front' of the people what will buy or potentially buy.

Of course buy now buttons and all that other stuff that you just mentioned still converts. New marketers can get the false belief that something doesn't work anymore. When in reality what they need to be doing is funneling more traffic into the thing.

Yes it does help a lot to have an awesome product to offer.

But most people take a lot of time to make a simple decision. Look at all the people who have been lurking around this forum for over 10 years.

Some are taking over 10 years just to make the simple decision of getting started with something.

IE: people may take extra long to come around and make a simple decision to buy your product and that is why you need lots of traffic and leads to follow up with.

You need to keep following up with your leads by email. Some people are most likely considering to buy your offer but like I said...many love to 'Procrastinate'.


There isn't one thing that will convert for every marketer. Everyone is different. Your work will be to find the best offer that will convert with your 'target' market.

It was a few years ago when I tried my first information product. I had no idea what I was getting into. I tried several more after the first. 99% of what was in the first information product was in the 2nd and 3rd as well. It was fun buying them and watching all the videos.

I haven't tried one for a few years now. At this moment, I like to read books and listen to Smart Passive Income Podcasts. Even more lately, I decided that just taking action is the best way to go...

I do know, though, that informational products are still booming. I was watching late night television the other day, and I saw a commercial of one that focused on flipping homes. I searched Clickbank and there are hundreds, if not thousands of products. A lot of them have huge gravity, which means that they are selling.

Udemy also has many courses - all of which have information. This platform makes it a little easier for the user. Many of these courses are super popular.

Anyway, I wish you best of luck creating your information product!

This is information generation man. Believe me.

The information would be more important, just only go up, not down man.

Yes, not all peoples will buy but some peoples they will buy as it's about what they need for

People will always buy informational products. Imagine 500 years from now. Imagine the first flying car being released to the public. It's a matter of advanced physics right? I can see somebody creating a video & book product that shows people how to *pimp* their flying car so that it can fly up to 1000 miles without stopping or refueling, instead of being limited to the standard 300 miles as set by the manufacturer.

People here in 2016 are getting smarter about buying online, and clicking on certain types of ads. But people still buy what they want, and they buy in a way that's most comfortable to them. So if you can be the marketer that sells to them at the right point in time in their life - where they *really* want to buy a solution to their issue... then you can still make the sale, online - no matter if it's by video, or long text that leads to a "buy now" button.

No buy don't information products. They buy results. Selling an information product is no different than selling a physical product. As long as you present a 'result' to them that they value more than the cost to buy that result they'll buy. When people on this forum for example buy a make money product, they're not buying the information, they're buying the 'money they're going to make.' When they are thoroughly convinced that what you have to offer will give them the cash they seek they'll buy. This is the rule for selling all products. As long as products sell 'information' "products" will sell. They only thing that will ever change is HOW you sell them.

Is it based on the search volume counts and search result counts (in search engines like Google)? How about using prudent judgment combined with good online research?
The truth is that good products that fill a need will always sell well.

People always want to make more money. If your product or service will help them earn more or save money they will always buy it. Even if your product is not directly connected to making money, it is always a good idea to explain how it can save money for them.

People are always looking to learn something new. "How to" guides are always popular for this reason. This is also the reason why there are so many ebooks out there. Be careful about this because it is one of the most competitive niches on the Internet. However, this is also one of the easiest niches to enter.

It is no surprise that the top searches on Yahoo Buzz are almost always about TV shows, actors and sports. This niche does require some unique expertise. Go for it if you have a good talent for creating entertaining videos, cartoons, etc.

People want to live as comfortably as they can, without any aches and pains. Do you have an idea for a product that will help them do that? This niche is often abused and may have a bad reputation because of all the spam associated with magic herbs and pills.

People love pressing a button and getting things done! Do some research on popular topics and make your work available to your customers for a price. You could also create a software that will save your customer hours of work.

People will always buy solutions to their problem(s). (And, information they consider valuable,)

Ebooks/information products/etc. are still an effective way of delivering that information.

Sure do, in the non-IM space especially.

Here's where things have changed somewhat...

1. More competition - competition in itself is not a bad thing, indicates there is money being spent (which is GOOD), but also means that you have to step up your game and come up with a way to rise above your competition. Being one of 30 products that are more or less the same is not a good place to be, you want to change the game and come up with something unique (through demonstrating results, showing more practical application of the information, building a bigger brand, changing the format and delivery of the material, taking contrarian view, etc...) It used to be that being one of 5 ebooks in a given space meant you brought in 5-figures a month, all that is different today is that 5 is now 30, 40 or 50 so it means you have move beyond just competing to stepping up your game

2. How you reach your audience: Look, marketing is in the midst of one of the biggest shifts since the internet was born (thanks Al Gore :-) The advent of video and social are the two biggest changes. We used to spend all our time in Google surfing for content, now we spend more time in Facebook, YouTube, Instagram, Snapchat, etc...watching largely content that we chose based on the Channel or Personality that we have chosen to follow and trust. What this means is that you MUST now build your own marketing CHANNEL to the marketplace - that means content, entertainment, engagement and value to form a bond with your market. In the beginning, this also means learning to network with other "Channels" who serve your market and help you fast-track that relationship building. Finally, the word-of-mouth and feedback mechanisms that make up social means you have to produce products that are liked - for information products that means a) They are well targeted b) They are useful and usable c) They produce results d) They have proven effective in the hands of at least some of your market

The potential market for information products, knowledge products, training products, etc...has never been bigger and is still growing - how you capture that market has changed...as it will again over the next decade.

People definitely by info products, especially in the non-IM niches. Being in the IM niche, we tend to see alot more info products, because info products are a core part of IM.

Doesn't matter what niche you are in. People are willing to pay for good quality information.

Their bullshit radar won't go off if you are actually selling a good product that's not bullshit.

Find out what kinds of info products are selling well & create similar ones.

There are 1000's and 1000's of big and small niches out there.

All I heard is that people spend per year multiple BILLIONS (Last time I heard it is over $200 Billion per year) so it can be very profitable if you know what you are doing.

They do but if you check the most popular products on several niches, there are less best sellers there. So few sellers control some of the most popular niches.

Yes. People do still buy informational products specially if they can perceive that they can learn something new from your material.

When's the last time you bought a book?

yes, but you should know the trends that the consumer (in reality) needs, that make them buy your stuff

You are right!

when you design you're sales page you have to be very careful to answer your target market and provide them with a simple solution to there pain and frustration if you're able to connect with them in the emotional level to will find your landing page convert high and every day people buy information product on how to do something in any market

Hi! I think the answer is yes, and they don't even need to be that "desperate" for help. People will buy anything if they interested or motivated enough, it all depends of the approach. I will give you an "out of the affiliate world" example, but people playing online games spent a lot of money in different things, people playing shooters would buy guns even if they costs like one new game it self ( I'm talking right not, online gamers paying $50 for a game to use in ONE game, the game is probably free to play, but this is happening while you read this comment. People in other games or Online world, like Second Life, would spent a few buck for a hat easily, and other would pay $300 just for "renting", so they avatar has a house People do buy online products today, more than ever. And if you are wonder how hard is to sell stuff in Second Life, is not that hard, I may give it a chance in the future, you can create stuff with blender or just buy from other players like a basic model, and then you customize it and you put it into a marketplace, similar to ebay or amazon but inside Second Lifer and of course you can take that profit back into your back account in form of real money at the end of the day. The world its "that crazy" today

i thank it is depends on what content do you make for people. It is infomative, useful for them.