I've been struggling for awhile with a product aimed at college students. It is a pretty specific demographic and since students are constantly graduating, there is little depth to the sales funnel. Most are one and done. I used to do numbers people would drool about but it's been tapering off. I can't figure out how to recapture those numbers. I used to do really well on Clickbank but now we do so little we don't even bother with that site anymore.
Adwords has become SO expensive and conversions are way down. I'm not sure what to do next to rejuvenate this. Ideas?
What's the best way to continually market to a segment with constant churn when you need to educate people on the need for the product in the first place?