I wanted to get your opinions and experience. When split testing a squeeze / landing page, what do you split test first?
Headline, design, colours, graphics ...?
I used to always test my headlines first, but recently I fell into discussion with Brandon from ClickMagick and he said definitely I had to test my design first.
What are your practises, and why are you doing it the way youre doing it and have you tried different approaches?
Because my decision to split test headlines first is one I made out of observing my own browsing habits. Maybe I am totally wrong