Who is using a pen name?

28 replies
Hey everyone,

I was asking myself if there are any successful online marketers out
there, that are using pen names?

I can imagine that most would not like to mention it here, but at least
maybe could you tell me if it is okay to use one? I would like to use a
pen name becaue of privacy.

Would it be a problem? What are your thoughts on ít?


All the best
Busting, not my real name
#pen
  • Profile picture of the author MichaelPatel
    I use a Pen name sometimes.. It depends what's my goal for the action being taken.
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  • Profile picture of the author busting
    Thanks for your answer. Let's say you want to start building an online business selling MMO products and branding yourself. Would it be ok to do it with a pen name?

    Let's say big guys like Frank Kern would use pen names. We would know him like Frank Kern but in realty he is called John Smith or something.

    What do you think about it?
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    • Profile picture of the author Rory Singh
      Originally Posted by busting View Post

      Thanks for your answer. Let's say you want to start building an online business selling MMO products and branding yourself. Would it be ok to do it with a pen name?

      Let's say big guys like Frank Kern would use pen names. We would know him like Frank Kern but in realty he is called John Smith or something.

      What do you think about it?
      I believe Frank Kern's real name is Frank Kern is it not?

      And if it is, why do you think he is using his real name?

      If you are building a business Online in MMO or any other niche, you have got to realize that your product is NOT your real business.

      YOU INC is your real business AKA YOU.

      And when you are building you inc in reality you are building your credibility. People join you for what ever reason and then your product / opportunity next.

      Look at all the big name players in MMO:

      Jonathon Budd

      David Wood

      Tony Rush

      John Chow

      Don Glanville

      Jay Kubassek

      Frank Kern

      Ray Higdon

      These are just some of the names but they are all using their real names.

      If someone wanted to use a pen name (maybe you) it may be because you don't want the people in your circle (right now) maybe even an employer to see you marketing online.

      I would suggest that you use your real name for 'credibility' purposes but if you are in some kind of position where you really can't use your real name, then I guess a pen name will have to do.

      But who wants to join a fake name?
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      • Profile picture of the author davejarvys
        Originally Posted by Rory Singh View Post

        I believe Frank Kern's real name is Frank Kern is it not?
        So you don't know that Frank Kern is his real name. If you discover he is called John Harper does this effect the quality of his information? Is everything he taught you now with out credibility. Of course it's not.

        A guy once wrote 'a rose by any other name' we don't actually know who wrote it but we credit it to a man named William Shakespeare.

        Does Hamlet depreciate in significance if Bob Johnson wrote it?


        Originally Posted by Rory Singh View Post

        I would suggest that you use your real name for 'credibility' purposes
        How exactly does a 'real name' build more credibility than a 'pen name'?

        What do you know that J.K.Rowling, C.S. Lewis, Stephen King John Wayne and Hulk Hogan don't?

        Originally Posted by Rory Singh View Post

        Iwho wants to join a fake name?
        All names are fake you are not Rory Singh you are called Rory Singh*





        *possibly I wouldn't know and have no way of finding out
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    • Profile picture of the author MichaelPatel
      Originally Posted by busting View Post

      Thanks for your answer. Let's say you want to start building an online business selling MMO products and branding yourself. Would it be ok to do it with a pen name?

      Let's say big guys like Frank Kern would use pen names. We would know him like Frank Kern but in realty he is called John Smith or something.

      What do you think about it?
      It depends, For example, in my case, when I started, I had my full time job so it was better for privacy reasons to use a Pen name...

      Now I am making loads of money every month but I still use my Pen name as for me it's in fact my "real new name".

      What do you think?
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  • Profile picture of the author positivenegative
    Originally Posted by busting View Post

    Who is using a pen name?
    Parker.

    ---------
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  • Profile picture of the author talfighel
    I don't think that you should use a pen name. You should go with your own. You are building you and your business.

    Plus, just use your real name and then focus on important stuff like HOW TO MARKET effectively online.
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  • Profile picture of the author danieldesai
    I use pen names / aliases in a couple of markets on Kindle simply because certain types of names resonate with an audience better.

    Obviously, I don't see anything wrong with using a pen name so long as the branding you use is consistent and you provide value to the market.

    If you don't believe me, you can always look into Samuel Clemens.

    Regards,
    Daniel
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  • Profile picture of the author quadagon
    I've no issues with pen names. In fact with the authors I work with we pro actively have a discussion on the benefits of adopting a pen name.

    The major benefit for the use of a pen name is that if you select the right one you have the opportunity to do a 'land grab'. To clarify I mean your penname.com and social media profiles under that name.

    If you choose a unique name then you have added seo benefit as you are not to trying to rank against every other John Smith in the world.

    A pro tip I'd recommend is keep your same first name. As this is a part of your personal branding you want to carry this into the real world. If someone sees you out and about they are likely to grab your attention by shouting your name.

    Of you've chosen a different first name you might ignore this call which can make you look rude/arrogant.
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    • Profile picture of the author myob
      I have always used pen names (actually personas and nurtured aliases) because my marketing encompasses dozens of completely disparate niches. Using an identity that is eponymous with your target market and which resonates with prospects can be the razor's edge for success, particularly when the competition is stiff.
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      • Profile picture of the author Christopher Fox
        Originally Posted by myob View Post

        I have always used pen names (actually personas and nurtured aliases) because my marketing encompasses dozens of completely disparate niches. Using an identity that is eponymous with your target market and which resonates with prospects can be the razor's edge for success, particularly when the competition is stiff.
        Thanks for being honest. None of you are Mark Twain. It ain't a damn pen name - it is a FAKE IDENTITY. If yer gonna do it, at least understand and BE HONEST about what you are doing.

        And the dirtiest secret about these, umm, 'pen names', is that without them, a lot less money would have gone from one pocket to the person's pocket with the fake identity.

        myob's sizable fortune would be way less sizable if he presented himself as Paul Uhl in every one of his 100 or so email lists he runs, and all the different verticals he operates in. And that is because someone says, "Paul Uhl? You mean PU the heavy equipment expert, PU the Spiritual expert, PU the weight loss expert, etc. ... or???"

        'Cause people know you CANNOT be an expert in so many areas, yet that is what is being sold with article marketing - expertise. Ain't it? And expertise that really doesn't exist, 'cause there ain't enough hours in the day to become an expert in so many different fields, so the fake identities MUST come out to support that lack of expertise and spreading oneself so thin in so many markets.

        Period.

        EDIT: I am not saying that there are not legitimate reasons one can come up with to justify creating a FAKE IDENTITY (Kindle Publishing, where people EXPECT pen names, as an example) in order to be INTENTIONALLY DISHONEST (which is what you are doing with these, umm, 'pen names' - being intentionally dishonest) with a prospective customer, but the TRUTH, the real TRUTH, at the heart of most IMer's use of fake identities, what I described above, is never talked about here.

        Except by me ...

        EDIT 2: and apparently pointed out by the dude above me, who seems to have a thing about needing to come across as overly harsh in many threads. I ain't calling a Paul, or anyone else a criminal because they use a fake identities. Though it is an ethical dilemma with which I struggle, myself, and label it as precisely that - something that carries potential ethical implications ...
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        • Profile picture of the author myob
          Originally Posted by Christopher Fox View Post

          Thanks for being honest. None of you are Mark Twain. It ain't a damn pen name - it is a FAKE IDENTITY. If yer gonna do it, at least understand and BE HONEST about what you are doing.

          And the dirtiest secret about these, umm, 'pen names', is that without them, a lot less money would have gone from one pocket to the person's pocket with the fake identity.

          myob's sizable fortune would be way less sizable if he presented himself as Paul Uhl in every one of his 100 or so email lists he runs, and all the different verticals he operates in. And that is because someone says, "Paul Uhl? You mean PU the heavy equipment expert, PU the Spiritual expert, PU the weight loss expert, etc. ... or???"

          'Cause people know you CANNOT be an expert in so many areas, yet that is what is being sold with article marketing - expertise. Ain't it? And expertise that really doesn't exist, 'cause there ain't enough hours in the day to become an expert in so many different fields, so the fake identities MUST come out to support that lack of expertise and spreading oneself so thin in so many markets.
          Perhaps it might better understood if we called this "branding". There is nothing dishonest, unethical, immoral or illegal in my marketing strategies. My "personas" and "aliases" are all registered legally as DBA (Doing Business As). And I am certainly no expert by any means in any of the niches in which I market. The expertise, research, writing, etc are all from hired employees with relevant credentials or heavily outsourced.

          This "branding" model I use was actually initially founded on the marketing practices of multi-national companies; particularly Proctor and Gamble. What began as a soap and candle manufacturing company, Proctor and Gamble has evolved into an $80 billion/yr company selling consumer products with over 165 brands. Many of these brands consisted of nearly the same exact ingredients with different trade names and packaging. Their sizable fortune would certainly be way less sizable if they presented everything as "Proctor and Gamble".
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  • Profile picture of the author Kurt
    My pen name is Bic Papermate.
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  • Profile picture of the author Brent Stangel
    I use pen names / aliases in a couple of markets on Kindle simply because certain types of names resonate with an audience better.
    The thousands of people who bought MMORPG guides from me, know me only as "Rogue." Gamers have "handles."

    If you are relying on your personal expertise to "teach" MMO then you should definitely use your real name. Some people (the potential successes) will research the hell out of you. If things seem even a little off, they will bolt.

    So, in conclusion; it totally depends on the situation.
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  • Profile picture of the author MValmont
    I'm pretty sure Frank Kern and Eben Pegan are pen names....They both sound way to good to be real names. They are easy to remember like Coca Cola for example...


    Anyways, I have over 50 pen names
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    • Profile picture of the author discrat
      Perfectly fine to use Pen Names. If you are in a couple of niches and you want to separate yourself or avoid confusion then it could be advantageous


      I like 'Busting for a pen name


      - Robert Andrew
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    • Profile picture of the author DRP
      Originally Posted by Rory Singh View Post

      I believe Frank Kern's real name is Frank Kern is it not?

      YOU INC is your real business AKA YOU.
      No it's not. His real name is Irwin Frank Kern. And no, your name isn't a real business. Just like those inaccuracies, the rest of what you post is grossly incorrect information.

      Originally Posted by busting View Post

      What are your thoughts on ít?
      Pen names are for writers. Aliases are for criminals...of which there are plenty of on the internet.

      Originally Posted by MValmont View Post

      I'm pretty sure Frank Kern and Eben Pegan are pen names....They both sound way to good to be real names.
      No, Frank Kern is not his real name...although it's close. See above. And no, Eben Pagan is his real name. David DeAngelo is an alias of Eben for his PUA garbage. Just like Kelly Felix is The Rich Jerk and Timothy Nagley operated on the forum here as { { censored } }.

      I'll shut up now. But people use aliases often to hide criminal activity. Writers can use pen names legitimately but aliases are seedy AF.
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      • Profile picture of the author discrat
        Originally Posted by DRP View Post

        No it's not. His real name is Irwin Frank Kern. And no, your name isn't a real business. Just like those inaccuracies, the rest of what you post is grossly incorrect information.



        Pen names are for writers. Aliases are for criminals...of which there are plenty of on the internet.



        No, Frank Kern is not his real name...although it's close.
        Uhmm.... what are you talking about? This makes NO sense !!
        His full name may Irwin Frank Kern .But in most people's book they equate Frank Kern as being his real name .
        Many people go by their middle name . That's a decision their mother/father usually make when they are born.

        Nothing NOT real about that
        .
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  • Profile picture of the author ChrisBa
    Originally Posted by busting View Post

    Hey everyone,

    I was asking myself if there are any successful online marketers out
    there, that are using pen names?

    I can imagine that most would not like to mention it here, but at least
    maybe could you tell me if it is okay to use one? I would like to use a
    pen name becaue of privacy.

    Would it be a problem? What are your thoughts on ít?


    All the best
    Busting, not my real name
    I think it depends on where you are using it..

    I've launched some kindle books with pen names, but most of the time I use my own..
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  • Profile picture of the author Sven300
    Originally Posted by busting View Post

    I would like to use a
    pen name becaue of privacy.

    Would it be a problem?
    No I don't think it would be a problem. Truly not. Your pen name will be your brand in this niche.

    Personally I do something that is halfway between real name and pen name. I use my real first name and I use an avatar that looks like me...( much better than me anyway )

    A good avatar strikes the imagination more than a photo. (Unless you look like Adriana Lima ).

    And It is easier to remember a one-word pen name or stage name. Think about Molière (famous french author), Prince, Madonna or Adele for example.

    In doing so, I do not feel I lie but I preserve my privacy.

    Busting... Maybe you could do something like this?
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  • Profile picture of the author Randall Magwood
    A pen name is fine, just make sure it isn't already taken. Eben Pagen used the pen name "David De'Angelo" with Double Your Dating. So sure, you can use one. Nice profile pic by the way.
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  • Profile picture of the author Rose Anderson
    I've always used my real name in my business. However, I plan to start publishing to Kindle soon and someone uses the pen name Rose Anderson! There is nothing wrong with that, of course, it's just a bit of a pain for me. lol So now I have to come up with a new name.

    Many male romance writers use women's names. Writers who write in more than one genre often use pen names. Nora Roberts also writes as J.D. Robb.

    It's completely your choice. But it can be hard to switch once you've started branding yourself so look at all the pros and cons in advance.
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    • Profile picture of the author Kay King
      Nice profile pic by the way.
      Shows up on over 30 unrelated sites, some of them with rather suggestive titles....usually that means the person using the image here is male....

      Just saying - don't take everything at chest, I mean face, value....;-)
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      • Profile picture of the author agmccall
        Originally Posted by Kay King View Post

        Shows up on over 30 unrelated sites, some of them with rather suggestive titles....usually that means the person using the image here is male....

        Just saying - don't take everything at chest, I mean face, value....;-)
        So you are saying that "Busting" is a "Pen Name"?

        al
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        The Flu? Not worthy of a mention here???
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  • Profile picture of the author dandagger
    Not me....
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    Hope you have a prosperous 2017!

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  • Profile picture of the author Kevin McNally
    Nothing wrong with using pen names, especially if you are in different markets, for example selling Kindle books in different niches etc.....

    However, I do find it strange when folk use it in the forum for no obvious reason , happened for years in this forum with some well known members and no doubt does happen in many other niche forums.

    If you want to build trust or a brand I always prefer to know someone by their real name.
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