Are my assumptions regarding CPI (Mobile App Installs) correct?
Hi guys,
I need your help in determining whether my thought process for Mobile App Installs are correct before I waste even more money.
Setup
I continued an Android App Install campaign yesterday which I started last week. The Android App is UC Web Browser.
The traffic source is popads.net.
The tracking is Adsbridge.
I will not mention the CPA Network at this point.
Country: In Asia
Tracking
I made my own lander on a website I host (lets call it Mylander1), and track it with adsbridge.
I also track when someone Clicks on Mylander1 to go to the Google Play store App Page for UC Web browser.
So I am tracking 2 actions.
Results
What I found was strange. I split test between popup/popunder/tabup, but I will only mention popunder here as all three had very similar CTR.
- Adsbridge: I received 515 "impressions" for Mylander1. If I am correct, this tells me that Mylander1 was "popped" 515 times in a browser on the users phone.
- Adsbridge: I received 64 "clicks" on Mylander1. This tells me that of the 515 "pops", 64 times "a person" was interested and clicked through to Google Play Store and landed on "UC Browser App".
My first problem is that according to the CPA Network I only received 40 clicks, and not 64. Which is a big gap.
Then my biggest question mark is that there was NO leads whatsoever. So this tells me that of 40 people "looking at the Play store screen for UC Browser on their smartphone",
not a single person clicked "Download" and installed it???
I ran this 3 times and here are the results for all three:
Can someone please tell me what I am missing or misunderstanding about this process?
Does bots maybe play a role here and if so, how?
I need your help in determining whether my thought process for Mobile App Installs are correct before I waste even more money.
Setup
I continued an Android App Install campaign yesterday which I started last week. The Android App is UC Web Browser.
The traffic source is popads.net.
The tracking is Adsbridge.
I will not mention the CPA Network at this point.
Country: In Asia
Tracking
I made my own lander on a website I host (lets call it Mylander1), and track it with adsbridge.
I also track when someone Clicks on Mylander1 to go to the Google Play store App Page for UC Web browser.
So I am tracking 2 actions.
Results
What I found was strange. I split test between popup/popunder/tabup, but I will only mention popunder here as all three had very similar CTR.
- Adsbridge: I received 515 "impressions" for Mylander1. If I am correct, this tells me that Mylander1 was "popped" 515 times in a browser on the users phone.
- Adsbridge: I received 64 "clicks" on Mylander1. This tells me that of the 515 "pops", 64 times "a person" was interested and clicked through to Google Play Store and landed on "UC Browser App".
My first problem is that according to the CPA Network I only received 40 clicks, and not 64. Which is a big gap.
Then my biggest question mark is that there was NO leads whatsoever. So this tells me that of 40 people "looking at the Play store screen for UC Browser on their smartphone",
not a single person clicked "Download" and installed it???
I ran this 3 times and here are the results for all three:
Can someone please tell me what I am missing or misunderstanding about this process?
Does bots maybe play a role here and if so, how?