Will a Squeeze-Page Almost Always Outconvert a Direct Sales Page

Hrmm, I'm considering the costs...

Squeeze Page Immediate Cost: My email address and maybe my name,
maybe other information... in other words - no cost.

Sales Page: My hard-earned cash.

I think a squeeze page that connects to a sales page will out convert
a sales page (with a squeeze form embedded). Of course, subject to
testing...

Asher

In my experience...

Yes

Others may have different results..

But in an A/B split testing.. I have always had the squeeze page converting at much more than the sales page

Peace

Jay

Thanks guys

I realize it should always be tested....

And that its quite likely it will work better on a higher ticket item.

My product is $15

Are you saying that a squeeze page that redirects to a sales pages out sells a sales page that lets people read it directly? If not, an opt-in page would always out convert a sales page as one cost nothing and the cost something.

Please clarify

Amy

Assuming that the optin page is connected to an autoresponder
series then the squeeze page/sales letter combination will
outsell the standalone sales letter. This is because of the
repeated contact you get from the autoresponder series
that you wouldn't get from the sales letter alone.

The repeated contact is the trick rather then the squeeze
page itself.

-Ray Edwards

Mostly for my experience the answer is yes, the reason why I think this is is because a squeeze page is a give, and a sales page is a take.

When a visitor lands on squeeze page, you are offering to give them something and they are more likely to accept it because they are interested to whatever you're giving them.

For the sales page you are trying to take something from the visitor. I.e. there money

This is why I think a squeeze page will always out perform a sales page

A much better question would be which makes the most money, not which converts higher...

A soft offer (free report or info) will ALWAYS convert higher than a paid offer. In other words, if you are using a squeeze page to collect names and "set up" the sales process, your opt-in rate will exceed your sales conversion rate.

And... when we look at the critical metric of sales conversion with a squeeze page vs. sales conversion for traffic that's sent directly to the sales page, you will often find the squeeze page lowers conversion, but only on the first visit.

If you are following up 20 - 30 times, you'll likely see a higher sales conversion after the 3rd or 4th follow-up, and when you start to get into the 7th, 15th, or 30th follow up, your overall conversion will absolutely be higher by a factor of 3 or more.

The follow up is what makes a sales letter with a conversion rate of 1% move to 3% or even 5% depending on the number and quality of follow-ups.

The thing about a squeeze page is it allows you to remarket, effectively turning one visit into 10 or more from the same prospect.

Jonathan

Well of course its the moneyI want.

Jonathan Mizel explained that the money might come quicker with a sales page, but with a opt in it allows followup which eventually leads to higher sales in a longer period of time.

The only issue I now have is that my product is for a desperate buyer who needs it quickly... but I think I'll try an opt-in.

I would say that over time a squeeze page would convert better
than a sales page for the simple fact that a squeeze page only
asks for a name and email address and a sales page is asking for
a order that would detail monetary involvement....

In a squeeze page situation, there is no money involved...

Thanks Oilman, the 30K deal was a fun project

There are exceptions, of course, but I almost always go for the list rather than the sale, knowing I can make the offer after they opt-in, as a pop-up, or via a soft-squeeze page (with a link).

And if I get their name and email, I can make the offer again and again.

Jonathan