Who Wins Most Business?

Jaime Lannister might be able to tell you what's exciting about that.

On a serious note, as Steve also pointed out, the devil is in the details.

There are so many variables that might determine what makes a "good marketer", such as understanding the target audience, communicating effectively, and knowing how to best reach them.

Regards,
Daniel

I'm afraid you've missed the point.

The point i'm making is about overall business perspective not the detail of one aspect of it (and, as i said, I only had one sentence to sum it all up).

On the one hand you are, of course, correct. For many of us it's obvious that marketing is king. Except it isn't. Not really, at least for a large number of business owners.

We forget. We get distracted. We get tired. It then somehow becomes hidden within plain sight.

I've had the pleasure of advising a lot of business owners in the ecommerce space over the years. I can tell you that if you mapped out what it is they do daily, where they spend the most time, where they expend the most effort, it isn't on marketing. It's on the hundreds of other activities that go into running an ecommerce business.

Yet if you asked them if marketing was the most important issue virtually all of them would respond, as you have, saying of course it is.

Understanding and action are not one and the same. Often they are very different. That's my point.

The best marketer wins.

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The point you are making is not invalid, just not the one i'm making.

To address your point, at the next level down from my strategic perspective, I would say that, in ecommerce, what often defines the best marketer is effectively carrying out activities based around one of 3 main income generating approaches:

1. Increasing the size of your product portfolio
2. Increasing the number of customers
3. Increasing the average order value of each customer.

How you do this is, of course, a separate set of issues and depends strongly upon circumstance. But, in general, the more you skilfully invest up front the faster the journey will be.

Good luck with your venture.

I think you missed my point.

Of course quality of product counts. However markets are full of examples where the best quality does not 'win' but the best marketer does. They are everywhere, hence the best marketer wins.

Eg Vimeo and YouTube. Vimeo is far superior in quality yet YouTube 'wins' hands down in terms of income. Purely because they have the greatest marketing reach and power.

Good luck with your venture.