Still think Twitter is a waste?

by drmani
38 replies
As part of my book launch, I've been networking all over like crazy.

And as Twitter is a MAJOR arena of my online schmoozing, I've exchanged
messages with dozens of people every day.

One of them said yesterday:

"p.s. member list is ~700k! Will promo Twitter widget next wk"

Get that?

700,000 prospects may get to hear about my book launch - thanks to a
contact on Twitter. (What would you pay for that?)

I've had guest blog posts featured on Problogger and been interviewed
on InspireMeToday.com because of connections on Twitter.

If you're looking at Twitter entirely as a 'direct response' medium,
it might appear to be a 'waste of time'.

But not if you tap into its many dimensions - all centered around one
important, universal and powerfully effective concept...

CONNECTIONS and INTERACTION

Hope this helps you re-think Twitter, if you've already given up on it.

All success
Dr.Mani
#twitter #waste
  • Profile picture of the author Paul Hancox
    First, congrats on the book launch. Looks like it's going to be big!

    Second, I absolutely agree with your thoughts about Twitter. Those who are using it just to push affiliate links every second Tweet (mixed with Zig Ziglar quotes) are missing the REAL power of Twitter.
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  • Profile picture of the author Anna Johnson
    Well done Dr Mani! I know of many marketers who swear by Twitter and have achieved tremendous traffic and viral marketing effects by participating on it. Even so, it's horses for courses. We all have limited time and the fact is that some people are just better off spending their time on activities apart from Twitter. Sure, Twitter doesn't have to be time-consuming at all... but it can be a huge time-suck as well. So, again, it's a question of: is this (or any other thing) the best way to spend your limited amount of time... or could you be doing something else that delivers a greater ROI?
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  • Profile picture of the author Ruddy
    Originally Posted by drmani View Post

    As part of my book launch, I've been networking all over like crazy.

    And as Twitter is a MAJOR arena of my online schmoozing, I've exchanged
    messages with dozens of people every day.

    One of them said yesterday:

    "p.s. member list is ~700k! Will promo Twitter widget next wk"

    Get that?

    700,000 prospects may get to hear about my book launch - thanks to a
    contact on Twitter. (What would you pay for that?)

    I've had guest blog posts featured on Problogger and been interviewed
    on InspireMeToday.com because of connections on Twitter.

    If you're looking at Twitter entirely as a 'direct response' medium,
    it might appear to be a 'waste of time'.

    But not if you tap into its many dimensions - all centered around one
    important, universal and powerfully effective concept...

    CONNECTIONS and INTERACTION

    Hope this helps you re-think Twitter, if you've already given up on it.

    All success
    Dr.Mani
    Where's the book? What you said about Twitter is true. I just hate how noobs consider Twitter as spamming area and when they end up making no sales, they accuse Twitter as the problem source.
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    • Profile picture of the author spin_doc
      Congrats on your book launch!
      So are you going to be a millionaire tonight then.
      I'd like to get to know you more ;P

      Keep us posted on your twitter success.
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  • Profile picture of the author Andyhenry
    Amen to that. I was also pleased to see you on Twitter
    Signature

    nothing to see here.

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  • Profile picture of the author Richard Tunnah
    Great stuff Dr Mani. I think twitter is still very effective for networking exactly as it was designed for and how you suggest you're using it. I've trimmed many of my accounts to leave the core players and people truly interested in the niche.

    Rich
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    • Profile picture of the author spin_doc
      Originally Posted by Richard Tunnah View Post

      Great stuff Dr Mani. I think twitter is still very effective for networking exactly as it was designed for and how you suggest you're using it. I've trimmed many of my accounts to leave the core players and people truly interested in the niche.

      Rich
      Did you had to go through the individual profile to check if people were within your niche when you edited to the core players?
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      • Profile picture of the author Richard Tunnah
        Originally Posted by spin_doc View Post

        Did you had to go through the individual profile to check if people were within your niche when you edited to the core players?
        I do a keyword search in twitter relevant to your niche. Then you can quickly see who the twitter players are in your niche. They usually post relevant tweets and have a website linked in their profile. Then I look at followers.

        Rich
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  • Profile picture of the author SMP
    Congrats on the book launch - it looks like it's going to be a monster.

    Thanks for posting this as a reminder to those of us (like me), who are considering dedicating time to Twitter, as to how it should be used. It would have been very easy to wade into Twitter and waste alot of time trying to promote my products directly.

    A great help. Thanks.

    Steve.
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  • Profile picture of the author jbsmith
    Yes - twitter is very powerful, only one thing I don't understand about your post though. You say you network and twitter with dozens of people each day, yet you only follow 41 while 3000 people follow you. Doesn't sound like networking to me...unless you mean you are really only networking with 40 people and the rest are meant to be broadcasts to bring in sales.
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    • Profile picture of the author TyBrown
      Originally Posted by jbsmith View Post

      Yes - twitter is very powerful, only one thing I don't understand about your post though. You say you network and twitter with dozens of people each day, yet you only follow 41 while 3000 people follow you. Doesn't sound like networking to me...unless you mean you are really only networking with 40 people and the rest are meant to be broadcasts to bring in sales.
      Good point. In the Twitter world, to have so many followers and to be following so few, is considered bad etiquette.
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    • Profile picture of the author drmani
      Originally Posted by jbsmith View Post

      Yes - twitter is very powerful, only one thing I don't understand about your post though. You say you network and twitter with dozens of people each day, yet you only follow 41 while 3000 people follow you. Doesn't sound like networking to me...unless you mean you are really only networking with 40 people and the rest are meant to be broadcasts to bring in sales.
      GREAT question/comment.

      I have a "Twitter Rule of FORTY" that I've followed ever since I realized (6 months into
      using Twitter - I started around May/June 2007, btw) that following too many people
      meant the INTENSITY of following their tweets has to decline - unless you intend
      spending all day on Twitter.

      So I limit my 'following' figure to 40. It rarely exceeds that number, often drops below it.

      For each person I'm following, I take time almost daily to:

      * read what they tweet
      * follow links that they share
      * interact with them on interesting tweets
      * retweet their posts to others on my list often

      In other words, build RELATIONSHIPS.

      That matters - in a strange, convoluted way - in getting Twitter results.

      And the nice thing about Twitter is the "@" function. If you "@drmani" me a message,
      I will get to see it EVEN IF I'm not following you!

      That's big - because now I can CHOOSE to engage in a mini-conversation with you,
      even without having to follow your every tweet.

      If, in the course of a mini-conversation, I find something interesting or intriguing about
      you, I will follow you - and continue to do so (or stop) for a variety of reasons that
      keep changing, and that I've blogged about often. The 40 people I follow are by no
      means constant, and reflect my current interests.

      Twitter is about PERMISSION. Your permission. You give it to someone willingly when
      you click the FOLLOW button. You withdraw it by stopping the follow - but choose to
      still have access through "@" conversations.

      Of course, my "Twitter Rule of FORTY" is my PERSONAL rule. For everyone else, I only
      suggest one "rule"...

      "There are NO RULES on the way you should use Twitter"

      Your style and taste may differ. Your mileage may vary. Your way is the 'right' way.

      Go for it!

      All success
      Dr.Mani
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  • Profile picture of the author JWB
    Originally Posted by drmani View Post

    As part of my book launch, I've been networking all over like crazy.

    And as Twitter is a MAJOR arena of my online schmoozing, I've exchanged
    messages with dozens of people every day.

    One of them said yesterday:

    "p.s. member list is ~700k! Will promo Twitter widget next wk"

    Get that?

    700,000 prospects may get to hear about my book launch - thanks to a
    contact on Twitter. (What would you pay for that?)

    I've had guest blog posts featured on Problogger and been interviewed
    on InspireMeToday.com because of connections on Twitter.

    If you're looking at Twitter entirely as a 'direct response' medium,
    it might appear to be a 'waste of time'.

    But not if you tap into its many dimensions - all centered around one
    important, universal and powerfully effective concept...

    CONNECTIONS and INTERACTION

    Hope this helps you re-think Twitter, if you've already given up on it.

    All success
    Dr.Mani

    Havent really used Twitter a lot yet.....but if it got 700,000
    prospects to see your message on your new book that quick
    and easy...then I better get my act together and use this
    medium to my full advantage.....
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  • Profile picture of the author Wintermute
    I signed up for Twitter last week. Currently the only three people I get twitter updates for on my phone are Frank Kern (very funny posts, especially yesterday about blowing up the engine on his VW bus!!!), John Reese and Coach Sarkisian (Washington Huskies, CFB).

    I don't plan to use it much right now, but I have already seen how powerful it can be even in my very brief interaction with it.
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  • Profile picture of the author twitterguru
    Twitter is actually fast becoming the only area of IM where real business is dominating IMers. Very curious.
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  • It's good advice to have "interactions and connections" on any social network, not just Twitter. Twitter is especially potent these days thanks to its popularity, though.

    Good luck with your book! Keep us posted (or maybe I'll just follow you on Twitter).
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  • Profile picture of the author morry
    Nice post Dr Mani. I've never used twitter, but reading your posts makes me rethink it all. Most of the twittering I've seen is a complete waste of time, but when you use it to build relationships, not just to blast out useless messages, I can see how you'll do well.

    I'm tempted to use it, but not quite enough to go and signup right now. Goodluck with the launch.

    Sean
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  • Profile picture of the author ewayne
    Congrats Dr. Mani! Twitter is a great source if you are simply running a business and need the quickest way possible to update your followers.
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  • Profile picture of the author NetworxNZ
    Thanks for an interesting insight into twitter - thinking about your rule of 40 above - now makes a lot more sense to me in terms of how to actually apply it in a daily sense - because lord knows there are enough distractions for us IMer's throughout the day anyways..... as such, I will rethink how I'm doing twitter today and look to dedicate time each and everyday to following those whom are of INTEREST and VALUE to me....

    Moreover finding the conversations that I want to be particpating within!

    Cheers again

    Darren

    PS: Good luck with the book launch - I'll look you up on twitter to see how it goes!
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  • Profile picture of the author SageSound
    Good luck with the book launch, Dr. Mani!

    It's be great to hear how that promo to 700k list goes, too.
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    • Profile picture of the author BrashImpact
      Dr.Mani,
      i totally agree with your plan, started in febuary with the concept
      of only creating high power offline realtionships from twitter.
      Needless to say, the contacts and people i have met via twitter
      are priceless, and i have met some amazing people.

      Congrats on the new book and taking action.
      Regards,
      Robert Nelson
      Signature

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  • Profile picture of the author Matt Gannon
    Could become viral on twitter too if people re-tweet and some might even write about it on there blogs after seeing it if they like the book. twitter is definitely not a waste of time!
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  • Profile picture of the author MichaelHiles
    dumping the static noise has definately improved my twittering... tweeting... tweepling... whatever it's called these days...
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  • Profile picture of the author David Mcalorum
    twitter truly is an amazing tool. Just hope the blackhat e-whoring doesn't get TOO out of control. kind of annoying seeing those followers trying to get you to register to see their 'pics' lol. Ohhh, what levels people WON'T stoop to for money.
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  • Profile picture of the author acedalright
    I hope your book launch brings down the house and brings you much success.

    I never doubt the almighty power of twitter
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  • Profile picture of the author Christopher Grant
    Well it all depends on how you use it. Twitter is a very big help to everyone that's why it's one of the most powerful Social Site nowadays.
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  • Profile picture of the author tellafriend
    Congrats for the book launch..I absolutely agree that main objective of twitter or for that matter, any social media is interaction and connection. You talk to people and get geniune feedbacks. Trust and credibilty are an absolutely must without which any marketing can go haywire. Cheers and way to go!
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    • Profile picture of the author drmani
      Originally Posted by tellafriend View Post

      Congrats for the book launch..I absolutely agree that main objective of twitter or for that matter, any social media is interaction and connection. You talk to people and get geniune feedbacks. Trust and credibilty are an absolutely must without which any marketing can go haywire. Cheers and way to go!
      You can say that again!

      Chris Brogan, author of "TRUST AGENTS", is lending a hand with the
      book promotion on Twitter - and already the book has cracked the
      1,000 barrier on Amazon.com, is at rank #913

      Just 140 characters, for sure - but they can make a HUGE impact,
      and make a pot of money too...

      http://twitter.com/chrisbrogan/status/3537935219

      All success
      Dr.Mani
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  • Profile picture of the author robvegas626
    The main reason I started using Twitter was that I heard your "Tweets" could help with search engine rankings. I also heard that Google indexes every "Tweet" as its own page. Does anyone know whether Twitter has any value as far as search engine rankings, or how to harness that power?
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  • Profile picture of the author dsmpublishing
    I totally agree i have been on twitter since xmas and the amount of good contacts i make out of twitter is amazing. Most of the time when i release something via twitter i have a list of people waiting to buy it before its made through chatting about what i am creating over a period of time.

    kind regards


    sam
    X
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  • Profile picture of the author DavidO
    Yes, I still think Twitter is a waste... for me. I agree with Anna Johnson that it depends on your business model and what tools are right for you. Twitter would be useless for me because I don't work well with that type of social marketing.

    But I have other concerns too. I could see myself sweating buckets of blood to cultivate Twitter only to see it go to waste, either because of the natural habit of people to move on to the next "big thing" or because inept IMers wreck it for the rest through crass promotion and spamming.

    Having said that, I admire those with the skills and patience to actually harness a resource like Twitter in a successful and responsible way.
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    • Profile picture of the author spin_doc
      I think you've got the point David but I think people generally figure out quickly who is simply spamming and real twitter who are actually contributing and giving values. In the last two days of signing up I've received so many direct messages and there are some genuine people out there.
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  • Profile picture of the author livewellfinancial
    Twitter is the best bookmarking..This is good press to your site...
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  • Profile picture of the author markshields
    For sure twitter is all about relationship building, tweeting photos, videos etc and occasionally links that are relevant and people will warm to you much more that way
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  • Profile picture of the author GFox
    Maybe I am in the very small minority of IMers, but I don't see myself using Twitter anytime soon. There are only so many hours of productive time available in the day, and I just can't see myself using any of it to report every so often on what I'd doing, or to actively engage in silly-chat. Maybe I'm really missing the big deal with Twitter, but my personality just doesn't lend itself to that model of business building.
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