Squeeze page/site, Google and sales insanity

1 replies
Hi all,

Here's the deal: I currently sell one main product, an info-product with advice for my particular niche.

But I have a very hard time with the actual system of squeeze pages/sites itself:

1) I can't use a short squeeze apge with an opt in box as the homepage or Google will hate my Adwords guts for it..

2) Because of it, I need more value on the homepage...but what kind of lay-out should I use that's not confusing? That points people in the right direction (namely the page with sales letter for my product). I want to sell more than this 1 product in the future so the lay-out obviously needs to have room for expansion. I've currently imitated the competition with my lay-out because of my confusion and I don't want to imitate anymore.

3) I'm also confused about squeezing people: should I give them a link to the sales page AND an opt in box...or "force" them to opt in or they won't ever see the sales page? I worry that the forced option hurts my sales

4) And then there's the traffic issue...where do I send the people that click on my Google ads and read my newsletter emails? To the homepage because I only sell 1 product and want opt ins? Or to the sales letter and risk those opt ins?

Any insights are greatly appreciated! Thanks so much for making these forums possible. I really hope that some of you brilliant minds out there can help me figure out the best traffic > site > sales page kind of structure that leaves room for expansion because honestly...I don't really get what the best practices are :p
#google #insanity #page or site #sales #squeeze
  • Originally Posted by Dennis Miedema View Post

    Hi all,

    Here's the deal: I currently sell one main product, an info-product with advice for my particular niche.

    But I have a very hard time with the actual system of squeeze pages/sites itself:

    1) I can't use a short squeeze apge with an opt in box as the homepage or Google will hate my Adwords guts for it..
    Have one type of page you use for your Adwords landing page and use a more "standard" squeeze page for other visitors.


    2) Because of it, I need more value on the homepage...but what kind of lay-out should I use that's not confusing? That points people in the right direction (namely the page with sales letter for my product). I want to sell more than this 1 product in the future so the lay-out obviously needs to have room for expansion. I've currently imitated the competition with my lay-out because of my confusion and I don't want to imitate anymore.
    On your Adwords page use an "advertorial" style leading to an opt in. Each page should ideally accomplish one purpose--get an opt in, sell a single product or pre-sell and generate a click to a sales page.

    3) I'm also confused about squeezing people: should I give them a link to the sales page AND an opt in box...or "force" them to opt in or they won't ever see the sales page? I worry that the forced option hurts my sales
    Use a split test to determine in your niche which one results in the highest value per visitor--keep in mind if you NEVER opt a person in you will never get to present products to them again if they DON'T buy.

    One way to overcome this is to give a "you don't want to opt-in?" link that takes them to a sales page which also encourages them to opt-in mid-way through the page.

    4) And then there's the traffic issue...where do I send the people that click on my Google ads and read my newsletter emails? To the homepage because I only sell 1 product and want opt ins? Or to the sales letter and risk those opt ins?
    If you sort through the ideas above you should be able to answer this one for yourself.

    Any insights are greatly appreciated! Thanks so much for making these forums possible. I really hope that some of you brilliant minds out there can help me figure out the best traffic > site > sales page kind of structure that leaves room for expansion because honestly...I don't really get what the best practices are :p
    As you add more products you will want to redefine your sales process to be more effective. In the mean time don't worry about what you will do in the future. Make it work now and go from there.
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