Here's the deal: I currently sell one main product, an info-product with advice for my particular niche.
But I have a very hard time with the actual system of squeeze pages/sites itself:
1) I can't use a short squeeze apge with an opt in box as the homepage or Google will hate my Adwords guts for it..
2) Because of it, I need more value on the homepage...but what kind of lay-out should I use that's not confusing? That points people in the right direction (namely the page with sales letter for my product). I want to sell more than this 1 product in the future so the lay-out obviously needs to have room for expansion. I've currently imitated the competition with my lay-out because of my confusion and I don't want to imitate anymore.
3) I'm also confused about squeezing people: should I give them a link to the sales page AND an opt in box...or "force" them to opt in or they won't ever see the sales page? I worry that the forced option hurts my sales
4) And then there's the traffic issue...where do I send the people that click on my Google ads and read my newsletter emails? To the homepage because I only sell 1 product and want opt ins? Or to the sales letter and risk those opt ins?
Any insights are greatly appreciated! Thanks so much for making these forums possible. I really hope that some of you brilliant minds out there can help me figure out the best traffic > site > sales page kind of structure that leaves room for expansion because honestly...I don't really get what the best practices are :p