Why Would ANYONE Want to Listen to YOU?
Hi Warriors!
As someone who teaches newer marketers how to get their eBook going, I hear a lot of them say, "The problem I have is that there's so many other marketers in this niche, I worry about why anyone would want to listen to ME."
Some people would argue that you HAVE to be unique and take a different approach. I don't even think it's THIS cut and dry. Yes, it helps to put a new spin on things. But let's say there's not one.
The niche I follow (as a customer) is Internet Marketing, right? Well there are many marketers teaching a soup to nuts course about this topic, so why do I not just pick one and follow them?
1.) People always have a different way of explaining things. Marketer A may be able to explain keyword research to me great, but Marketer B handled the email marketing explanation much better.
2.) I just don't like the styles of some people. I watched a video the other day of a female marketer whose over exaggerated facial expressions and dialogue that sounded like she was talking to a 2 year old was akin to fingernails on the chalkboard for me. What if she was the ONLY person teaching that? I'd be forced to listen if I wanted to learn.
3.) People like variety. Someone may LOVE professional productions and scripted videos while others prefer someone flips on the camera, shoots the **** and signs off.
The very LAST worry I would EVER have in this business is whether someone else was already doing it. Seriously.
The Internet's big - you can carve out a place for yourself and siphon off customers from other people just by being good at what you do. (Notice I said "good" not better - because "better" is in the eye of the consumer.).
Tiff
As someone who teaches newer marketers how to get their eBook going, I hear a lot of them say, "The problem I have is that there's so many other marketers in this niche, I worry about why anyone would want to listen to ME."
Some people would argue that you HAVE to be unique and take a different approach. I don't even think it's THIS cut and dry. Yes, it helps to put a new spin on things. But let's say there's not one.
The niche I follow (as a customer) is Internet Marketing, right? Well there are many marketers teaching a soup to nuts course about this topic, so why do I not just pick one and follow them?
1.) People always have a different way of explaining things. Marketer A may be able to explain keyword research to me great, but Marketer B handled the email marketing explanation much better.
2.) I just don't like the styles of some people. I watched a video the other day of a female marketer whose over exaggerated facial expressions and dialogue that sounded like she was talking to a 2 year old was akin to fingernails on the chalkboard for me. What if she was the ONLY person teaching that? I'd be forced to listen if I wanted to learn.
3.) People like variety. Someone may LOVE professional productions and scripted videos while others prefer someone flips on the camera, shoots the **** and signs off.
The very LAST worry I would EVER have in this business is whether someone else was already doing it. Seriously.
The Internet's big - you can carve out a place for yourself and siphon off customers from other people just by being good at what you do. (Notice I said "good" not better - because "better" is in the eye of the consumer.).
Tiff
Internet Marketing