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Am I charging too much for sponsored posts ?

by albatross1121
11 replies
I am running a football news blog, which has got 30,0000 monthly page views, and I charge
£60 per article for potential vendors.


It has been two days after I gave them my quote, I still have no received any reply for those who are interested in sponsorship. (6 vendors expressed their interest)


Am I charging too much ?
Anybody who has suggestion regarding how to negotiate the sponsored deal ?
Do I need to write an email to re-quote ? Any advice ?
#charging #posts #sponsored
  • Profile picture of the author Instructor
    How do your rates compare to others in your space?
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    • Profile picture of the author albatross1121
      Originally Posted by Instructor View Post

      How do your rates compare to others in your space?

      I have no idea for the price of my competitors, the thing is I don't know how to get such information, any idea of that ?
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      • Profile picture of the author my perusal
        Originally Posted by albatross1121 View Post

        I am running a football news blog, which has got 30,0000 monthly page views, and I charge £60 per article for potential vendors.
        Do you mean 30k or 300k monthly page views?

        Originally Posted by albatross1121 View Post

        I have no idea for the price of my competitors, the thing is I don't know how to get such information, any idea of that ?
        Just ask them. Follow the links from your competitors sites then email them with info about your own site, your stats, and what you can do for them.

        Like someone mentioned though, you really haven't given the people you've already approached adequate time to get back to you yet.
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  • Profile picture of the author ChrisBa
    I was going to ask the same.. in your niche with the same traffic, how much do people charge?

    2 days might not be enough time to judge as well
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  • Profile picture of the author webguru
    I get 10% of your traffic and charge $100 per sponsored post from advertisers, but thats another niche. It all depends on your niche, traffic demographics, quality, etc.
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  • Profile picture of the author ezplr
    Thats a fairly reasonable rate in my opinion.
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  • Profile picture of the author gweijie
    it really depends on your competition.. but it would be good to try to contact more advertisers to get a better idea
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  • Profile picture of the author nwik
    Know the rate of your other competitor. By that you can determine if your offering too much or just fair enough.

    If you can guarantee a high quality service to your customers then the price your offering is reasonable.
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  • Profile picture of the author JohnMcCabe
    It seems to me, trying to look at your posted info like a potential sponsor, that you might be out of whack.

    At 30K pageviews per month, assuming that every visitor sees the sponsored post, that's about £2 CPM for that month.

    I'd be wondering how many of those 30k views I would really get, and how long before my paid-for post disappears into the archives, never to be seen again.

    It's not about how many views your entire site gets. It's about how many views you can deliver on the paid post.
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  • Profile picture of the author Randall Magwood
    Do market research homework and see what the current price range is amongst your competitors. Also check out how much traffic they're getting. Are you making decent amount of money from your site ASIDE from sponsored posts?
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