More Traffic Your Tips

Selo Shop, I work in eComm.

I could give you several hundred traffic strategies but, to do so, might be encouraging you to swim against the tide, instead of with the tide.

To explain, then.

(No offense by what follows.)

You have a slogan:

SELO SHOP THE BRAND YOU CAN TRUST

Trouble is?

It's not a clearly defined brand, nor is the niche clearly defined.

You have apparel that covers a diverse range of niches. This would be fine if you were a clothing label and the apparel carried your stamp of ownershop, like Marks & Spencer, perhaps. But this is not the case. You cover a range of general clothing. You cover a range of niche clothing. And, although I can't profess to have spent more than 5 minutes looking through your eComm, you don't appear to manufacture or white label your own apparel.

What would I do in your shoes?

Two things:

1. Get creative and figure out a clever way to salvage the operation through rebranding, specifically, and working on a firm marketing plan.

2. Start another eComm, with a clearly defined brand this time, a clearly defined niche, and devote yourself to this venture over and above Selo Shop.

Example.

Whenever I give examples on WF lately, I appear to use cats. No blinking idea why. Let's run with it, anyway.

Apparel for cats.

I'm fairly confident that if I did my market research, and fed my development team enough to keep them from flatlining, I could find a way to penetrate the market, and likely dominate a segment.

As good as I am though, or that's what I tell myself, I don't mind admitting that I'd be extremely reluctant to setup something like Selo Shop.

Just my 2 cents though.

- Tom

ppc works very well. Its one of the most targeted sources out there. As with any traffic source there is a learning curve that takes place. The more you do it and look at things the better you will get.

Of course if your running a business you want traffic on demand and that requires a marketing budget.

Yeah, PPC works well I recommended bing ads,facebook ads, and google adwords if you have the budget for it, if not then those two options would do just fine.

Hope that helps!