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How would you advertise an online fashion boutique!

by SCrafted Banned
15 replies
Hello everybody! What would be the best way in your opinion to advertise an online fashion boutique that sells fashion, clothing and jewelry? Considering a really low advertising budget...

Oh and btw, the thread question was meant to have a question mark and not an exclamation mark eheheh. Sorry it was a typo.

Thanks
#advertise #boutique #fashion #online
  • Profile picture of the author KinneyJ2014
    Originally Posted by SCrafted View Post

    Hello everybody! What would be the best way in your opinion to advertise an online fashion boutique that sells fashion, clothing and jewelry? Considering a really low advertising budget...

    TYPE WORD IN GOOGLE online fashion boutique About 92,600 results (0.46 seconds)
    websites

    COMPETITION WEBSITE 1ST PAGE SECOND PAGE


    Women's Online Boutique | Vestique | Fashion Dress and Clothing Store

    Designer Clothing, Apparel, Brands and Luxury Fashion | Boutique 1

    Cute Online Clothing Boutiques | Fall Women Dress Store

    https://www.shopimpressions.com/#

    Online Boutique Clothing, Dresses, Apparel, Handbags, Accessories, Shoes, Tops and Jeans!


    online clothing boutique forum

    Children's online Boutique Owner Please Help! - WAHM Forums - WAHM.com

    Trying to start new online boutique... Need Help!!! | HYPEBEAST Forums

    low or no cash start up clothing boutique success stories?

    Women's boutique | UK Business Forums
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  • Profile picture of the author EPoltrack77
    Same way you would market anything else.

    I set up some Bing ad campaigns.

    Something like your market Id create youtube videos and write a few articles all keyword optimized and do some backlinking.
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  • Profile picture of the author naidyphoon
    Based on your situation I'd say 100% INSTAGRAM!

    People like beautiful, shareworthy stuff on Instagram and I think your site fits the bill.

    Here's how to get the ball rolling. First off, for obvious reasons make sure your site is mobile-friendly. Next, sign up for an account at Instagram, get used to the interface. Make sure to use a keyword in your user title, ex. children clothing, etc.. Enter your website link in your bio : use a link tracking or shortening service like bit.ly, Clickmagick, etc...

    Before beginning, you'll want to post some beautiful images somewhat related to your site, they should be beautiful and high quality. Some should be unrelated to your site, some should be products on your site, mix it up! Make sure to use popular Hashtags (#fashion, #ootd,etc...) to gain free exposure.

    Next, to get the ball rolling, identify 10 related Instagram profiles related to your site. You'll want to follow, like and comment on the followers of that profile. This is because people who follow those sites have expressed interest in that topic and when you follow them they'll get a notification and may follow you back and subsequently, visit your site and buy your products.

    Once you've got this system down manually, you can opt for automation tools like Instagress which puts the entire thing on steroids and autopilot.

    Good luck!
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  • Profile picture of the author JohnMcCabe
    You've had some good suggestions.

    Make them even better by flipping the process on its head. Instead of creating your online store and then trying to find ways to promote it, start with your target audiences.

    Fashion items are going to be different for, say, girls in their late teens or early college years and professional women in their thirties or middle aged divorcees or widows looking to get back into the swing of things.

    It's possible to serve all of those market niches, but not at the same time. You'll want to silo your site so that each group has "their" section.

    And/or you could segment by the type of item. Some women are addicted to shoes. Others to handbags and accessories. Yet others to ear rings.

    And I haven't even mentioned men interested in fashion (mostly because I'm not one of them).
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    • Profile picture of the author SCrafted
      Banned
      Jhon, thanks! I would say my market is probably 16 to a 32 y/o women with interested in handbags and jewelry mostly. I also sell some men fashion. I have some incredible bow ties, really awesome. I personally don't use bow ties but everybody is telling me they look great. They are priced at 20$!!! Compared to what's out there are pretty cheap...
      Still can't manage to get a lot of sales.
      I had many sites selling crap that did much better than this one, which is selling awesome and really cheap stuff. I don't know what it is. Maybe is an extremely competitive market...

      Not trying to promote my stuff. THIS IS OUT OF STOCK SO I DONT HAVE IT, i also removed the link to my site.
      Just to give you an idea how gorgeous the stuff is:

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  • Profile picture of the author trobo
    Don't rule out the possibility of using pinterest for your particular niche(fashion).

    You could go to canva.com and create some images and overlay some enticing headlines or comments that will get the attention of those interested in your boutique.
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    • Profile picture of the author SCrafted
      Banned
      trobo i know canva. I used it for a long time. I love it. Really easy to use and it's free. Can't get any better than that!
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  • Profile picture of the author Randall Magwood
    I would put the whole operation on ebay, and hire some staff for shipping and fulfillment chores. Have you considered that, or do you just want to sell from your own site? Offline business owners do this all the time.
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    • Profile picture of the author SCrafted
      Banned
      I have considered that and selling on Amazon as well. I have many sites. Maybe too many. Even if i am working 14 hrs a day sometimes i don't have the time and moving 700 products to ebay or amazon is pretty time consuming... But going to get some help and def will do it...


      Infact i wanted to ask. Is there any plugin (wp site) that will add your products automatically to amazon or ebay. Seems to good to be true...
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      • Profile picture of the author JohnMcCabe
        It seems counterintuitive, but sometimes "cheap" is the wrong angle. Sometimes raising prices raises perceived value. Try doubling your price, and see if you don't end up making more money.

        Originally Posted by SCrafted View Post

        Infact i wanted to ask. Is there any plugin (wp site) that will add your products automatically to amazon or ebay. Seems to good to be true...
        I would think that a plugin that automatically added items to their site would give the powers that be on both Amazon and Ebay the heebie-jeebies. Way too much possibility for abuse. Remember the black-hatter's motto - if it's worth using, it's worth abusing.

        Look what autoposters have done for sites like Craigslist. There's a whole industry that revolves around scamming and spamming them.
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        • Profile picture of the author SCrafted
          Banned
          Originally Posted by JohnMcCabe View Post

          I would think that a plugin that automatically added items to their site would give the powers that be on both Amazon and Ebay the heebie-jeebies. Way too much possibility for abuse. Remember the black-hatter's motto - if it's worth using, it's worth abusing.

          Look what autoposters have done for sites like Craigslist. There's a whole industry that revolves around scamming and spamming them.
          Yes, you are right, haven't thought about that. I asked because i know there are plugins to move all your products from wp to shopify and viceverse in few minutes...
          But moving them to Amazon or eBay would be a different thing. Probably going to mess up things for them a bit...
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  • Profile picture of the author mbfashion
    It depends on what the online fashion boutique is selling? If it is clothing and accessories, then maybe joining a third party website to sell your pieces through maybe a good idea or even if you are building a marketplace. The benefits of doing this is more exposure to your brand/store and if relevant you will be inundated with customer orders.
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  • Profile picture of the author George Schwab
    Everything that is visual, like fashion, looks good on Pinterest and Instagram

    the better the stuff - the bigger the following

    you dont even need anything else than these two
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