Are mobile visitors worth the effort?

21 replies
I know that more and more people use their mobile devices to go online BUT are they good prospects?

I'm just wondering because I'm in the process of setting up a landing page for an affiliate product which I'll promote via paid traffic.

Once they opt in on my landing page, they will be redirected to the product that I am promoting. Because I am using paid traffic sources, I'm wondering if this is a waste of money - should I be paying for only desktop users?

My theory is that most people who are using their phones to go online are just "surfing the net". Do any of these people actually take the time (on their phones) to make a purchase? I know I wouldn't personally....

Thoughts?
#effort #mobile #visitors #worth
  • Profile picture of the author Analytical
    In my experience e-commerce affiliate offers tend to convert poorly with mobile, but sites like Amazon and Ebay are getting better. Of course, the only way to find out for sure would be to test.

    Lead gen tends to do much better on mobile. Perhaps you could entice mobile users to opt-in and then market to them later when they are on their desktop.
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  • Profile picture of the author felisitie
    I agree. You need to test your traffic sources you have nothing to loose, you may be surprised as now it seems most people are using their mobiles to read their emails on the go. In my opinion the future of IM maybe soon be targeting more of mobile users than desk top because that's is where the majority of people are now found.
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  • As to what i have observed. I have 10 friends who have data on their phones. I asked all of them if they do shop via mobile (now these 10 friends of mine are really avid shoppers)

    And Only 2 of them actually do. I asked the 8 why they dont do Mobile. They just simply said the certain "website" isnt really mobile friendly so its kinda hard zooming in and out of page just to hit "add to cart". and that they would just bookmark it and pay over the PC when they get home.

    The 2 who actually purchased online did not really care with the website layout etc. Because they couldnt pass out on the discounts.

    So my advice would be. Just do Mobile for Lead Gen and create your list to market from there or you can create a mobile friendlier e-store. |

    Hope i helped.
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    • Profile picture of the author mich800
      Originally Posted by YouCannotKillTheMetal04 View Post

      As to what i have observed. I have 10 friends who have data on their phones. I asked all of them if they do shop via mobile (now these 10 friends of mine are really avid shoppers)

      And Only 2 of them actually do. I asked the 8 why they dont do Mobile. They just simply said the certain "website" isnt really mobile friendly so its kinda hard zooming in and out of page just to hit "add to cart". and that they would just bookmark it and pay over the PC when they get home.

      The 2 who actually purchased online did not really care with the website layout etc. Because they couldnt pass out on the discounts.

      So my advice would be. Just do Mobile for Lead Gen and create your list to market from there or you can create a mobile friendlier e-store. |

      Hope i helped.
      You just described 10 ready, willing and able buyers but did not make sales because this "website" failed in providing an acceptable purchasing process for mobile. That is much different from mobile users are not buying.
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  • Profile picture of the author Arijit Seth53
    I believe having a mobile website is very much advantageous as because mobile websites are very user friendly and loads faster. Top of that people can spend more time in the website if the website is correctly customized. We surely can see the engagement of the visitors and we can analyze the customer base.
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  • Profile picture of the author reachintan
    Any kind of traffic, whether web or mobile is good.

    Ensure that your landing page is responsive enough to be seen equally by web and mobile users.

    Also use the product yourself before promoting it. Tell about the advantages as well as disadvantages in advance.

    This will help you build trust in the minds of your visitors.



    Chintan
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  • Profile picture of the author actionplanbiz
    to know for sure is to be willing to fail and waste money on it with the possibility of it succeeding.

    "test everything"
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  • Profile picture of the author barbling
    OMG YES YES YES YES YES

    Even without testing.

    The world is moving to mobile!

    Lookie here:

    Mobile marketing statistics 2016

    Why do you think Google is now giving preference to mobile-friendly sites?

    From last year:

    The Google Mobile Friendly Update & Mobilegeddon Explained

    (I even made a product about that, Surthrivor).

    This was mentioned only 5 days ago:

    Google will start ranking 'mobile-friendly' sites even higher in May | VentureBeat | Mobile | by Emil Protalinski

    To wit:
    "...Google today announced it is rolling out an update to mobile search results in May that "increases the effect" of its mobile-friendly ranking signal. The goal is to "help our users find even more pages that are relevant and mobile-friendly," though the company didn't share exactly how much of an impact it expects the change to have...."
    So um YES.

    VERY VERY IMPORTANT INDEED.

    Hope that helps!
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  • Profile picture of the author ashishthakkar
    I agree with barbling. There is no way you should be ignoring the cell phone users.

    My theory is that most people who are using their phones to go online are just "surfing the net". Do any of these people actually take the time (on their phones) to make a purchase? I know I wouldn't personally....
    Mobile phone users do not go online just to surf the net. To find a local seller or to make a quick purchase online is what most of them are doing right now. Having said that I am not sure how much it would help in your case where you are looking for opt-in.
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    • Originally Posted by ashishthakkar View Post

      I agree with barbling. There is no way you should be ignoring the cell phone users.
      I agree with barbling as well and I am definitely not ignoring mobile users...I just wonder how much "shopping" someone does on their phone. Personally, I would never fill out billing/shipping details and put through a transaction on my phone - just because I find it inconvenient. I would rather do this on my desktop at home when I'm in a more relaxed state.

      I don't doubt for one second that mobile users are surpassing desktop users but what are they doing online? Killing a few minutes on the subway checking Facebook, watching a few videos, etc...?

      Are they really buying anything online?
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      • Profile picture of the author Jill Carpenter
        Originally Posted by ChantalVanderlaan View Post


        I don't doubt for one second that mobile users are surpassing desktop users but what are they doing online? Killing a few minutes on the subway checking Facebook, watching a few videos, etc...?

        Are they really buying anything online?
        Why do you think all of them are just on a phone?

        What about ipads? You don't consider those mobile?

        I will say some of it depends on what you are selling exactly. But there is most certainly a LOT of buying going on with mobile devices.

        In fact, I would dare say if someone is ready to just buy on mobile, they've already completed their "browsing" elsewhere or they are on their way to the movie theater and just want a jump on getting tickets.

        (people check their ebay bids during the day on mobile too. )
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  • Profile picture of the author CarlAlex
    Hello friend based on what i have experienced with friends most people prefer desktop because of the stress of zooming and all those stress. But nonetheless a fraction of people actually put those goods in cart and place the order from their mobile phones. I strongly believe mobile phones can't be written off just like that.
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  • Profile picture of the author wolfmmiii
    Mobile now accounts for approximately 30% of all e-commerce.

    https://www.dbsquaredinc.com/us-e-commerce-via-mobile/
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  • Profile picture of the author ruthl3ss
    majority of my traffic comes from mobile and I'm using fb ads most of the time so yeah its worth the effort for me
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  • Profile picture of the author Steve B
    Originally Posted by ChantalVanderlaan View Post

    Because I am using paid traffic sources, I'm wondering if this is a waste of money - should I be paying for only desktop users? . . . Do any of these people actually take the time (on their phones) to make a purchase?

    I think there is no question that mobile use is on the rise. But that is not really your question and it certainly doesn't mean that desktop or device use is down. There is obviously some percentage of users that continue to access the Internet with both mobile and desktop use. My point being, just because mobile use is rising, that does not mean that desktop use is falling.

    I am of the opinion that every business should test and track results to confirm what is really happening in their niche. I'm thinking that both desktop and mobile use will be rising together in most niches (although not at the same percentage.)

    Regardless, to me it makes sense to have a mobile responsive site. It is not difficult to do and Google will be happy. Cater to both groups at the same time.

    It also makes sense that you should have a mobile responsive squeeze or landing page(s). Regardless of the niche you are in, lead generation is important for both mobile and desktop access to your site.

    The simple fact remains, and I am convinced it still holds true in 2016 . . . (with the exception of small impulse purchases) most buyers have multiple contact points with a business prior to making a purchase. Most folks don't buy on first contact - so they are not forced to order with their phone if they decide to buy. They might discover your offer on their mobile first, but there is all likelihood that they will wait to get on their desktop to do some additional checking, comparing, reviewing, etc, before they buy using their desktop.

    My suspicion is that the majority of people are not using their mobile for making purchases. They may use it for comparisons, endorsements, information gathering, reviews, etc. but not necessarily for pulling the trigger on a purchase. They will be much more likely to do that sitting at a computer.

    Bottom line . . . test and track your own niche and offers to see what is happening. Don't put all your eggs in one basket. Both mobile and desktop are still important and since it's easy to add "responsive" capabilities to your site - at least do that.

    Steve
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  • Profile picture of the author ydsimple
    Mobile traffic is ok to build a list and then market to them via email campaigns.
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  • Profile picture of the author zerofatzreturns
    Mobile is on the way up. I am getting a lot of traffic to my blog via facebook mobile and those people are generally ending up on my email list and becoming customers.

    It's not something you want to ignore. Not with smart phones and tablets out there.



    Kam
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  • Profile picture of the author gweijie
    mobile visitors are the future and the present. Everything is moving to mobile and it is deffinitly worth investing in
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  • Profile picture of the author Stefan Vee
    Hi Chantal,

    I see more and more mobile users on my sites. Although good prospects, their attention to detail is less compared to desktop visitors. That's because mobile users are more distracted. They surf on trains, or while watching TV, or at work, etc ... Anyone telling you differently has no business online, I guarantee you!

    Depending on how much traffic you can afford via PPC, if the potential amount of "desktop clicks" is equal or more than the amount of clicks you can afford, I would only target desktop visitors.
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  • Profile picture of the author Smart Income 101
    Mobile traffic can work, desktop traffic can work. You just have to make it work.

    You will be able to get mobile traffic a lot cheaper, so if you have a mobile responsive site go for it.
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  • Profile picture of the author naidyphoon
    50% of my sales come from mobile.

    Mobile inventory is cheaper and there's a ton of it.

    Cheap impulse buys work the best and you've got to make sure your site is mobile responsive. I use Instapage to build pages and Shopify for ecommerce stores, they work great for mobile!
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