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Advertorial Website vs. Affiliate Website?

by Dayne Dylan Banned
5 replies
Hey Warriors,

I'm looking to jump into doing native advertising in the bigger "evergreen" niches. I know some of the most effective ways to drive traffic is with native ads, and to drive that traffic to an advertorial type of website.

Quick question...

Can someone tell me the difference between an advertorial website vs. a regular affiliate based website that has content articles mixed with affiliate links?

Thanks in advance
#advertorial #affiliate #website
  • Profile picture of the author agmccall
    Advertorial websites provide good content with Ad links from networks such as taboola

    Affiliate sites are the same except you promote affiliate products instead of ad networks.

    Advertorial sites are good if there is a good audience for the niche but not many products to promote

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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    • Profile picture of the author Dayne Dylan
      Banned
      Originally Posted by agmccall View Post

      Advertorial websites provide good content with Ad links from networks such as taboola

      Affiliate sites are the same except you promote affiliate products instead of ad networks.

      Advertorial sites are good if there is a good audience for the niche but not many products to promote

      al
      I don't see this as true. I've seen advertotial sites promote all types of affiliate products. Most are in large niches like weight loss for example. Very few I've seen use only Ad links.

      I'm still not 100% clear on what makes them different
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      • Profile picture of the author agmccall
        Originally Posted by Dayne Dylan View Post

        I don't see this as true. I've seen advertotial sites promote all types of affiliate products. Most are in large niches like weight loss for example. Very few I've seen use only Ad links.

        I'm still not 100% clear on what makes them different
        You asked what the difference was, not if they could be used together. The difference is what I said. And your example is valid, in large niches you can use both. But, Like I said, in small niches with few or no products to promote then just using ad networks might be the way to go.

        But in the final analysis the difference between the 2 are negligible. They are both just monetized with links, either to a affiliate product or to an ad network.

        al
        Signature

        "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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        • Profile picture of the author Yvon Beaubrun
          The difference between an affiliate site and an advertorial site is that an affiliate site is clearly promoting an offer they are clearly endorsing a product for you to buy with MULTIPLE CALL TO ACTIONS and BUTTONS. PPC is used and the intent is clear: they are looking for something specific and you are promoting what is being asked for. When the user clicks on the ad they know they are leaving site to go look at an offer or info.

          An Advertorial Site is a affiliate offer that is made to look like a piece of editorial content; like it was written by the staff of the magazine or website. The banner ad looks like it is editorial, as if this is some other piece of content ¨on our site¨... but its not...its an ad.

          This is why it is called Native Ads. It looks like regular content, but its an ad and usually leave the site.

          When you click on that native ad which looks like another piece of content, you leave the website and go to a page that looks like and feels like an ¨objective 3rd party that is talking about how this new green drink is now a hit with millenials.

          The whole feel of the article is editorial. They tone it down. They are not saying click here for a free trial. It looks more newsworthy with links to the site without all the clear indications of ¨AFFILIATE SITE¨ but it is an affiliate site. Think how would Huffington Post do a write up on a product they liked? If they liked a products they would put it in a positive light but they certainly would not have ¨Buy Here Today, Get the Free Trial Now, yada, yada.

          Anybody with money can advertise on native ad networks but the ones that do it well make their ads look like editorial content rather than affiliate sites and they make the content on their site look like an unbiased cool new thing that is happening that you should take a look at.

          So you have to look at each individual ad and see the differences between how affiliates are copywriting etc
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  • Profile picture of the author Dayne Dylan
    Banned
    Yvon, now THAT is an explanation. Thanks!
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