Is it worth it to hire someone to do your FB/PPC marketing?

11 replies
So do you really think that it is worth it to pay someone to manage and set up your Facebook marketing and/or PPC through Google or similar?

And what do you think is a going rate/fair rate? Any recommendations on providers? I've come to the realization that product design and creation is more my speed - marketing is really where I'm struggling, so a professional should be able to help....right?

The goal? Increase sales of course.

Ideas? Thoughts? Volunteers? lol
#fb or ppc #hire #marketing #worth
  • Profile picture of the author rritz
    Originally Posted by cscamgrl99 View Post

    So do you really think that it is worth it to pay someone to manage and set up your Facebook marketing and/or PPC through Google or similar?

    And what do you think is a going rate/fair rate? Any recommendations on providers? I've come to the realization that product design and creation is more my speed - marketing is really where I'm struggling, so a professional should be able to help....right?

    The goal? Increase sales of course.

    Ideas? Thoughts? Volunteers? lol
    I think it is a good idea in general - outsourcing the things you don't like doing and / or are doing badly, if you can afford it.

    The downside of course is finding someone to do it for you, who is skilled enough and who'll not be ripping you off.
    I hired an agency once to handle the PPC ads for my offline biz- They asked 46 Eur a month for it and a min budget of 25 Eur for clicks.

    It turned out the ad manager couldn't even write straight sentences with correct grammar, the budget they asked for to optimize was way beyond my means - so they told me of course they couldn't do any optimization. I ended up paying 1,50 Eur per click, when my own ads cost an average of 0,27 Eur per click. So you'd think (I did) if they bid so high for clicks, they must get a lot of impressions at least - wrong! I got ten to thirty times as many impressions of my ads on the same budget. The conversion rate was near zero with the agency ads.

    I could go on like this, but this is just meant as a warning that there are a lot of scoundrels out there who'll not be able to keep what they promise. Before you consider hiring someone you should know enough about what it's all about to know when to bust their asses for what they are doing (or not doing) ...
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  • Profile picture of the author Chris Chen
    Why don't you sell your product in this warrior forum? it is cheaper then ppc. It cost you $20 in the warrior forum and $20 to bump it up, ppc it going to cost you $1000 dollar and you need time to test your ad.
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    • Profile picture of the author cscamgrl99
      Lol. I would if this were the right market.

      Any thoughts out there about the best affiliate network? For information products?
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  • Profile picture of the author globalexperts
    Originally Posted by cscamgrl99 View Post

    So do you really think that it is worth it to pay someone to manage and set up your Facebook marketing and/or PPC through Google or similar?

    And what do you think is a going rate/fair rate? Any recommendations on providers? I've come to the realization that product design and creation is more my speed - marketing is really where I'm struggling, so a professional should be able to help....right?

    The goal? Increase sales of course.

    Ideas? Thoughts? Volunteers? lol
    I think it's best to try using these PPC networks yourself to have an idea how it works and what to expect from your marketer.
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  • Profile picture of the author zerofatzreturns
    hey globalexperts,


    First thing to realize is that marketing is a PREMIUM service. If you want to outsource marketing in the sense of you don't know how to do it so you need to find someone else who will not just follow simple templated intructions you give them BUT you need them to handle the creative aspects of marketing your products...that is a premium.

    It is a god idea to look for someone to partner up with in this situation. Here is the problem. Most people are only going to want to partner up with you if you are bringing something to the table. I don't mean a quality product either.

    I mean a quality product AND product creator with a following to go with it. Something like a facebook group with alot of members who know you, or a youtube channel...some kind of audience.

    If not that the yeah you will be paying. IT is not cheap.


    Marketing is a really good skill to learn and it's worth your time to learn it.


    Good luck to you in ALL your ventures man!


    Kam
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  • Profile picture of the author ra42
    you can learn it yourself and save your money, it's really not that hard.
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    • Profile picture of the author EnlighCity
      Be prepared to drop a bit of money on Google and Facebook PPC marketing, because let's face it-- we are never pros at anything the first time round.

      I know of friends who run online businesses who paid $1000 per month for a good Facebook marketing manager to set up their ads and campaigns-- and this wasn't including their advertising budget. My friends turn over $20-$30k per month in sales, with a lot spent on staff, advertising, and products.

      I personally hired a few freelancers who charged me $4 per hour. I gave them a 14 day turnaround time to give me "some" kind of result based on my existing FB campaigns. Honestly the quality of worked sucked and made very few sales. It brings me back to the saying "If you pay peanuts, you get monkeys".

      You can learn to do it yourself, but it all comes down to how effective or attractive your product offer is and the wording on your facebook ads themselves. It's a fine art that I have yet to get right and everywhere I go the same message of testing, testing, and more split testing is the answer I receive to try and figure out the winning formula.
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      • Profile picture of the author discrat
        Absolutely

        IF

        You are limited on Time and have the Funds to do it.

        Many here don't. Many Do.

        I think you should really get some solid referrals on people to make sure they have a proven track record.

        Lot of scammers and pretenders out there

        - Robert Andrew
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  • Profile picture of the author EPoltrack77
    Sure if somebody can do it better than you. And keep a profit going! The nice thing about online marketing is its all a numbers game and starts from the very first page. Optimize our systems for conversions.

    To compete with others your talking about an initial set up fee and then a monthly fee depending on your budget. Your initial setup can go from $500 to $3,000
    Signature
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  • Profile picture of the author Synnuh
    "The key to getting rich is to surround yourself with people who know more than you."

    - Warren Buffet
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  • Profile picture of the author SiteNameSales
    If you are going to go that route, use an established standout in the field. Wordstream is a good example. Here are some reviews: https://www.google.com/search?q=word...hrome&ie=UTF-8
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