Is Marketing certification neccessary?

19 replies
I am learning marketing to help my site and business so I am taking marketing courses for that purpose. Just curios for those who do digital marketing working for themselves as freelancers, do you guys go after certifications?
#certification #marketing #neccessary
  • Profile picture of the author superowid
    Nope. That's not important if you do the job online. But it may be required if you after the 9-5 job on some real companies (I mean the one that you have to go to real office for absence-card).
    Signature

    Hard time to keep promoting business? Don't worry!
    JUST USE MY GRAPHIC & VIDEO SERVICES
    . . . . . Let me help cutting your ad production cost! . . . . .
    {{ DiscussionBoard.errors[10611410].message }}
  • Profile picture of the author mikehende
    So how would you convince someone seeking a digital marketer that you are qualified to to do so please?
    {{ DiscussionBoard.errors[10611428].message }}
    • Profile picture of the author superowid
      Originally Posted by mikehende View Post

      So how would you convince someone seeking a digital marketer that you are qualified to to do so please?
      Real proof! Offer a review service with a low cost and refund guarantee. So you can proof it to the client. And then that client will be your "indirect marketer" for you, when you satisfied him.
      Signature

      Hard time to keep promoting business? Don't worry!
      JUST USE MY GRAPHIC & VIDEO SERVICES
      . . . . . Let me help cutting your ad production cost! . . . . .
      {{ DiscussionBoard.errors[10611533].message }}
      • Profile picture of the author mikehende
        Originally Posted by superowid View Post

        Real proof! Offer a review service with a low cost and refund guarantee.
        Not understanding how anyone can 'guarantee' results? I myself had paid a few SEO marketers over the years who each had guaranteed google page 1 results in 3-6 months which is what most people do and they could not deliver.

        Only way if I were searching for a marketer would be for that person to show me a site they have marketed which is in a very competitive field.
        {{ DiscussionBoard.errors[10611556].message }}
    • Profile picture of the author gibsonjoe
      Originally Posted by mikehende View Post

      So how would you convince someone seeking a digital marketer that you are qualified to to do so please?
      many ways! Offer a free or paid trial, show testimonials and sample works. If you have branded yourself properly, then let your website do the talking!
      Signature
      Practice like you've never won before, perform like you have never lost. I create, I take Risks, I Live My Passion. I AM AN ENTREPRENUER. https://imarkguru.com
      {{ DiscussionBoard.errors[10613305].message }}
  • Profile picture of the author randyman
    If you're talking web design, you need to have portfolio.
    If you're talking about the rest (SEO, social media marketing, reputation management), well, you either:

    1. Spend decent $$ to do branding ("Hey we're new in town, hire us")
    2. Look for 1-2 initial clients and work for free or cheap or for referral.
    3. Have a kickass selling skill.

    Usually people here combine 2 & 3.

    If you're asking whether or not there's certification to do SEO ... the answer is no, there's no such thing.

    They only one qualified to issue such certificate is google, and it will be the last thing they want to do (giving certificate to people who're trying to game their system every day lol).
    {{ DiscussionBoard.errors[10611558].message }}
  • Profile picture of the author mikehende
    Yes I think no.2 should be best to show someone what you can do and be able to use their site as a referral, thanks.
    {{ DiscussionBoard.errors[10611567].message }}
  • Profile picture of the author superowid
    Originally Posted by superowid View Post

    Real proof! Offer a review service with a low cost and refund guarantee. So you can proof it to the client. And then that client will be your "indirect marketer" for you, when you satisfied him.
    Originally Posted by mikehende View Post

    Not understanding how anyone can 'guarantee' results? I myself had paid a few SEO marketers over the years who each had guaranteed google page 1 results in 3-6 months which is what most people do and they could not deliver.

    Only way if I were searching for a marketer would be for that person to show me a site they have marketed which is in a very competitive field.
    Originally Posted by randyman View Post

    If you're talking web design, you need to have portfolio.
    If you're talking about the rest (SEO, social media marketing, reputation management), well, you either:

    1. Spend decent $$ to do branding ("Hey we're new in town, hire us")
    2. Look for 1-2 initial clients and work for free or cheap or for referral.
    3. Have a kickass selling skill.

    Usually people here combine 2 & 3.

    If you're asking whether or not there's certification to do SEO ... the answer is no, there's no such thing.

    They only one qualified to issue such certificate is google, and it will be the last thing they want to do (giving certificate to people who're trying to game their system every day lol).
    Real proof doesn't mean to be number one or great result. But you can show a progress toward the client's goal. To do it... need to do advice no.2 from randyman.

    Do you think a certification can prove a "result"?
    Signature

    Hard time to keep promoting business? Don't worry!
    JUST USE MY GRAPHIC & VIDEO SERVICES
    . . . . . Let me help cutting your ad production cost! . . . . .
    {{ DiscussionBoard.errors[10611581].message }}
  • Profile picture of the author mikehende
    Very well put, thanks!
    {{ DiscussionBoard.errors[10611596].message }}
  • Profile picture of the author discrat
    As one person has said you do not need any Certification to show off to potential clients. Iam not saying it won't help but I believe it might not be worth the time to spend pursuing it.



    - Robert Andrew
    {{ DiscussionBoard.errors[10611793].message }}
  • Profile picture of the author JohnMcCabe
    Certifications only matter in three circumstances.

    1) You're looking for a real job, and that cert is one of the requirements.

    2) You're looking for a consulting gig with a "real" company, i.e. corporation, and the cert is one of the requirements.

    3) You're in a field where certifications are required by law or statute. "Online marketing" is not one of those fields.

    superowid recommended offering a review service with a low price and a guarantee. You came back and challenged the notion of guaranteeing results. You're right, no one can guarantee end results, but you can guarantee that the client will be happy with the review itself or money back. If you have the chops, and some experience to back them up, this type of review can be powerful.

    Take site reviews, or funnel reviews or even reviews of email sequences. They're a great opportunity to highlight your successful experiences. Which of these do you think would have more power?

    > My marketing professor says you should do thus-and-such. I have a certificate that says I'm qualified to do that.

    > Client X was doing the same thing you are. I recommended they do thus and such (or I changed from your way to thus and such on my own sites). After the switch, results improved by 12%.

    Even if you can't guarantee results, with a good review you leave the client with things to think about, which can mean they are happy with the review. Now you have a chance to pitch hiring you to do thus and such. Or to ask for referrals for the client's peers to get their own reviews.
    {{ DiscussionBoard.errors[10611794].message }}
  • Profile picture of the author stcaffeine
    From the other side, I'd never hire a marketer based on certs. I want concrete results -- numbers, reviews from other customers. Prove you can do the job -- the cert itself means nothing. Good news or bad news, depending where you are in life.
    {{ DiscussionBoard.errors[10612578].message }}
  • Profile picture of the author majkii
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[10613011].message }}
    • Profile picture of the author agmccall
      Originally Posted by majkii View Post

      I'd recommend you to get certifications, but choose it wisely. It will surely help you to be more on the marketing market.
      And, specifically, what certifications are you recommending

      al
      Signature
      1984 and Animal Farm are supposed to be WARNINGS not instruction manuals
      {{ DiscussionBoard.errors[10613547].message }}
  • Profile picture of the author mikehende
    Since from what I am understanding when someone types a search in google the results will display mainly local results first, if you are ranking in your State, when someone in another state should search your kw's they won't see you so how would that convince them?
    {{ DiscussionBoard.errors[10613376].message }}
    • Profile picture of the author superowid
      Originally Posted by mikehende View Post

      Since from what I am understanding when someone types a search in google the results will display mainly local results first, if you are ranking in your State, when someone in another state should search your kw's they won't see you so how would that convince them?
      You need to tell them such condition, and also show them how google works.
      By offering a review service for small fee, you have the chance to prove your ability.

      This will actually bring more opportunity as you teach them that to get better result in more location, they actually need to pay you more.

      Or you can convince them more that they can still get great result locally for less.
      Don't let it go!

      The bottom line is to let them know that you can prove the work to them as a value to their money.
      Signature

      Hard time to keep promoting business? Don't worry!
      JUST USE MY GRAPHIC & VIDEO SERVICES
      . . . . . Let me help cutting your ad production cost! . . . . .
      {{ DiscussionBoard.errors[10613426].message }}
    • Profile picture of the author Sid Hale
      That's an easy one...

      Originally Posted by mikehende View Post

      Since from what I am understanding when someone types a search in google the results will display mainly local results first

      Your understanding is wrong!


      if you are ranking in your State, when someone in another state should search your kw's they won't see you so how would that convince them?

      Search results are NOT location dependent UNLESS the searcher actually uses a location (city, state, etc.) as one of their search terms.
      Signature

      Sid Hale
      Coming Soon... Rapid Action Profits (Pro)

      {{ DiscussionBoard.errors[10613536].message }}
  • Profile picture of the author Brent Stangel
    I am learning marketing to help my site and business so I am taking marketing courses for that purpose. Just curios for those who do digital marketing working for themselves as freelancers, do you guys go after certifications?
    If you can make money marketing, why would you care if others believe you are qualified?

    You will do much better working for yourself then hiring out to others.

    I have a "certification" in small business management. I've never had occasion to show it to anyone.

    I guess I'm just confused...
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[10613396].message }}
  • Profile picture of the author Steve B
    Originally Posted by mikehende View Post

    I am learning marketing to help my site and business . . . do you guys go after certifications?

    Mike,

    If, as you say, you are learning marketing in order to benefit "your own site and business," why would you think holding a certification is important?

    I have seen some big name marketers touting their own made up certifications in things like SEO, traffic generation, e-commerce, email marketing, web site development, etc. But you know what? No one in the industry considers those certifications as a standard or a "must have" key to employment or anything else.

    Paying big bucks for a certification that no one cares about is foolishness. If you want the education . . . fine . . . go for it. But having your name on a piece of paper saying you are now qualified to doing marketing of some type is laughable . . . especially when you said your were learning marketing in order to help your own business.

    Offering certifications has become a way some marketers justify charging big bucks for their own courses. They lead you to believe that "being certified" is going to give you an edge in your business. But if no one recognizes that certification . . . what's the use in spending the money for it?

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10613560].message }}
  • Profile picture of the author Eagle07
    Originally Posted by mikehende View Post

    I am learning marketing to help my site and business so I am taking marketing courses for that purpose. Just curios for those who do digital marketing working for themselves as freelancers, do you guys go after certifications?

    That's your business and you call the shots.Personally I don't have any certification on digital marketing but I am able to help other people solve their problems through my recommendations and end up making money on the process. Certification is not necessary as long as you deliver what is needed, business is great!
    {{ DiscussionBoard.errors[10614763].message }}

Trending Topics