How do the search engines know someones age or gender?

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There are statistics for different keywords in the bing ads intelligence tool,, and they tell you what percentage of the people searching for the particular keyword are male or female, and also their age, like 18-24, 45-55 etc

Do they go by only the people who have registered profiles activity or something?
#age #engines #gender #search #someones
  • Profile picture of the author derekwong28
    They get data from their account users, mainly e-mail such as Gmail and hotmail.
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