The importance of click tracking

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If you are not click tracking you are simply losing money and opportunities. One of the biggest benefits of click tracking is to find out if you have broken links or not. I have come across some emails where you are referred to a link only to be directed to a 404 page that says that it is not found and as a subscriber it is very frustrating because you would have shown interest in the offer. Without click tracking, you wouldn't know if you had broken links.

I am sure there are more benefits to clink tracking just thought of this one...
#click #importance #tracking

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