Infoproduct outline formula ?

by yarvua
14 replies

I use a 12 steps formula to create my sales letter
and I have a problem to organize my infoproduct.

Do you know a course, ebook, etc... where I can
learn to create an outline for my ebook.

I am looking for a "x" steps formula to create
my ebook content.

Thanks in advance,
#formula #infoproduct #outline
  • Profile picture of the author solosolutions
    Try searching in youtube about infoproduct. It has a lot of video tutorials there.

    You could also read some blogs and articles. It's really a great help.

    You could really learn a lot from them.
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  • Profile picture of the author Leli
    Depends on the niche...what you could do is buy a couple of top rated books in your niche and use them for ideas.
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  • Profile picture of the author yarvua

    Thank you for your answers.
    But I am lokking for a ready made solution (script templates, etc...)
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  • Profile picture of the author katrim
    Hi Yarvua,

    A very simple template you can use is this one here:

    For each section you can dedicate a number of Chapters (1-2-3, depending on how you structure your book) and decide on the titles and subtitles.

    From there on, it's simply filling in the details.

    Hope this helps.

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  • Profile picture of the author TheGMa
    I've written thousands of pages of articles and 2 eBooks and I have no idea how many highly researched 200+ page reports. This is how I do it.
    • TITLE: Your guide to your content
      a. Boil down what your book is about to as few words as possible.
      b. Chose the words that are the key, then change the words to something interesting and captivating that still convey the message. For instance, if you are writing about [people who take their dogs on sea voyages], your book title would be something like DOGS AHOY!
      c. Sometimes you need a bit more information than the main title suggests, as in DOGS AHOY!: Stories of heroic dogs at sea and the people they travel with.
      a. Make a list of the points you want to discuss in your book. These are your chapter titles.
      b. The points can be modified as you go along.
      c. You can use a headline analyzer (free online) to add punch to your chapter titles later.
      Subchapter headings or subheads list the points you want to make in each chapter. For instance, if your chapter title is Choosing the Right Dish Soap, your subtitles would be Price does not always matter ... Hard water vs soft water ... Adding baking soda to your dish water ...

    This is what a book (or report) outline looks like, whether you're Stephen King or just starting out:
    1. TITLE: (and a good cover) Tells the reader whether he wants to look at the book
    2. INTRODUCTION: Tells what the book is about, informs the reader about what you are going to tell them.
    3. PREFACE: Explains who you are and why you wrote the book. Include acknowledgments (thanks to those who helped you) in this section.
    4. INDEX: A list of the pages on which the Intro, Preface, Chapters, Conclusion, and Bibliography, along with any other things you especially want your readers to find such as informative graphics.
    5. CHAPTER
    6. CHAPTER
    7. CONCLUSION: Tells the reader what you told them. Reviews what was learned and how it can be applied.
    8. BIBLIOGRAPHY: A list of the reference material you used to write the book.
    Study also: How to insert Footnotes and Marginals into an eBook; how to number your pages, how to auto index. You'll find the info on the 'net.

    - Annie
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  • Profile picture of the author Big Al
    Starting out, I think you should just shoot for creating a product that matches the way you think and how you'd like a product to be.

    One of the best courses I bought was Jason Fladlien's one... I think it was 48 hour product creation or something like that... where the overview of the product was to start by explaining the big picture. Then explaining WHY this was important, then WHAT the benefit to you was of doing the thing he's teaching, then the WHAT TO DO which was the individual steps you take and finally how to overcome the hurdles your customers might have.

    Then you roll out the exact same formula for each individual chapter.

    It was a good system because before you did anything you had a framework to follow. You simply divided your topic into chunks and then applied the formula to each section. It was a really good, logical system.
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  • Profile picture of the author JohnMcCabe
    Here's a simple formula you can follow, since you're comfortable writing sales letters.

    Write the sales letter first.

    Outline the book to make sure you provide what the sales letter promises.

    Go back and remove anything you can't deliver from the sales letter.
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  • Profile picture of the author yarvua
    Many thanks to all for your help
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  • Profile picture of the author jbsmith
    Great question - we do have templates and complete checklists, but here are the most important highlights:

    1. Start with audience's desired outcome in mind. In other words, top selling information products do not just inform, they actually offer a step-by-step system for achieving X or is so much easier and much more desirable for your market that you organize your info product to lead to highly desired outcome. This gives you focus, makes outlining your product much simpler, and sets your product up to best testable/usable which is great for getting testimonials and social proof down the road

    2. Outline chapters as the main steps, tips, actions or chunks of knowledge they need to achieve their desired outcome. For example, if the desired outcome is for new mothers to lose up to 20lbs of weight gained during pregnancy, then your chapters may be 1) Why You Gain Weight During Pregnancy 2) Will You Lose Weight Naturally After Pregnancy? 3) 30-Day Diet For New Mothers 4) Stress Management For New Mom's 5) 15-Minute Exercise Routine That New Mom's Can Fit Into Their Hectic Day....etc...

    The idea here is to understand the mindset of your audience and take them from where they are today to where they want to be once they finish your ebook, book, or course

    3. Outline Chapters As Questions. What are you doing when you create information products? You are answering questions right? So, break the chapter headings into a series of 8-10 questions that you can answer (which will give you 8-12 pages in general if you aim for about a page per answer). Not only does this make writing your info product so much easier (our brain naturally answers questions - this eliminates writer's block altogether) - but it leads to clear, simple and highly effective product creation that tends to stay on point and helps to answer the exact questions your audience has in their mind

    4. Add in experiences, examples, case studies, etc...where you can - once you have your main points, then using examples, stories and case studies - (even if there are only a few to start) are excellent ways to keep your product interesting, relevant and focused

    5. Add images, charts, tables, etc...sparingly to break up the content and ideally reinforce your points (the image, chart, table should say more than you could have said with words is a good rule of thumb)

    Some other things to consider - don't try to answer every question in your first product - a 75% complete product that focuses on the most important questions is far better than always trying for 100% and either making too large/complex a product or a product that never releases. You will get feedback from your market that you can spin into future editions - a great way to continually grow your information business and products.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by jbsmith View Post

      4. Add in experiences, examples, case studies, etc...where you can - once you have your main points, then using examples, stories and case studies - (even if there are only a few to start) are excellent ways to keep your product interesting, relevant and focused.
      And when you first start out, and maybe don't have a lot of stories and case studies of your own, don't be afraid to reference others' relevant stories. I've used references to news stories, magazine articles, documentaries, even movie scenes to make my points.

      Right after one of the televised award shows, there was an item in one of the feeds I monitor. The article promoted a fashion design school, and used various 'red carpet' outfits as examples of what to do or not do in real life. I'm pretty much the opposite of a fahionista, so I don't recall specifics, but I thought it was clever.

      Whoops, one of the examples just came back to me. The writer made a point about selecting fabrics by showing an actress in what looked like a simple dress, but when she stepped on the red carpet with very bright backlights, it looked like she was in her skimpies. The dress turned transparent.
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  • Profile picture of the author masterz
    1. use your sales letter... you can use the bullet points from your sales letter as points and then develop the points. 2. if the sales letter is not ready yet, use the Why (reason you created the product. ie what problem or need you are trying to solve), W(what your solution is, definitions etc),H(how to - how the problem is to be solved),W(what study or studies to back up your claims for the solution). -Paul Adedoyin
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  • Profile picture of the author yarvua
    Thanks to all for your precious help.
    Have a good day.
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