Should I start a web design company or an seo company?

30 replies
I have been thinking about starting a long-term thing for a while. I don't know if I should do web design or SEO. I am completely paralyzed and can't make a move because I don't know which one is the right decision. Believe it or not, I have been thinking about this for over a year. I think the main reason for my paralysis is because I just don't have enough information. This is long-term and I don't want to start something and abandon it. So it's important for me to make the right decision at the beginning. Do you think I should do web design or seo?

Here are my comparisons between web design and SEO:

Web design: Web design clients are annoying. I used to do web design and I hated it when a client would call me and waste my time. If you have ever done web design for clients, you know exactly what I am talking about. But back then I was nice. Today I wouldn't mind telling them to send me an email or F off. The beauty of web design is I could outsource it all. I know competent people in third world countries that can do it and I wouldn't have to deal with coding. I would be just a middle man and I would have unlimited supply because I could outsource and outsource and outsource with no limits.

Now SEO: SEO clients can get just as annoying. But the beauty of SEO is the recurring income. Once you sign them up, you have a check coming in every month. Ranking for SEO company appears to be easier than web design company. Once I get clients, I would have to do all the work myself because I don't know anyone that I could outsource to.

I wonder how many clients the guy ranking for seo company [city] gets? I wonder how many clients the guy ranking for web design company [city] gets?

I am sure there is a lot of other stuff that I am missing, like I said, I just don't have enough information, which is why I decided to post here. I was hoping someone with more experience than me could tell me about the pros and cons of each choice. Thank you, guys!
#company #design #seo #start #web
  • Profile picture of the author PolicyMaker
    why not BOTH??? Start with What interest you the Most...and Add up other services later on...
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    • Profile picture of the author Skorobogatko
      Originally Posted by PolicyMaker View Post

      why not BOTH??? Start with What interest you the Most...and Add up other services later on...
      I agree. Why not both? More services you offer - more job you have - and so more money you earn!
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  • Profile picture of the author nwik
    Go with the one that your heart desires.

    Which of them encourages or motivates you to work?

    It's better to do what you really love doing instead of just wasting your time with something you don't want.
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  • Profile picture of the author ChrisBa
    Why not both.. they can go hand and hand and upsell (offer both) when a customer is only looking for one..
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    • Profile picture of the author Tom Addams
      This.

      Originally Posted by ChrisBa View Post

      Why not both.. they can go hand and hand and upsell (offer both) when a customer is only looking for one..
      Web development services often represent one-shot deal business models: you get a client through the virtual door, you deliver the development, you spend part of the fee on doughnuts, the client goes on his or her way.

      However, when you run the model correctly, web development becomes web development and marketing, where you merely use website design (or similar) to encourage clients through the door, in order to secure ongoing subscription services.

      The power of the model amounts to this: when you receive a client for, say, SEO, paying you a monthly fee, and when you do a good job, leading to good results for the client, said client is unwilling to let you go. You're the goose that keeps laying the golden eggs.

      So:

      1. Get the client through the door.
      2. Encourage ongoing subscription business.

      Best of luck to you, and I hope you remember your name!

      - Tom
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  • Profile picture of the author Sid Hale
    Good advice from both Chris and Tom, but...

    Originally Posted by iforgotmyname View Post

    I am completely paralyzed and can't make a move because I don't know which one is the right decision. Believe it or not, I have been thinking about this for over a year. I think the main reason for my paralysis is because I just don't have enough information.
    Are you sure that's the whole reason?
    It's hard for me to comprehend taking this long for a decision.

    Here are my comparisons between web design and SEO:

    Web design: Web design clients are annoying.
    <snip>
    Now SEO: SEO clients can get just as annoying.
    Any business involves relationships between vendor and customer (especially when you want/expect any repeat business from your clientele). Service businesses can be more demanding in this regard, as customer service is a large part of your product.

    If you find clients annoying, there may not be any service business that you will be able to sustain long-term. They are not "set it and forget it" business models.

    Re-align your thinking. If you can't consider customer service to be a challenge and an essential part of your product (rather than thinking of it as "annoying") then you may never be successful in offering either of these - let alone both.

    They may not be right for you.
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  • Profile picture of the author SCrafted
    Banned
    I agree with everybody else. Would start with both both but if i had to decide whatever i am better at..
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  • Profile picture of the author iforgotmyname
    hey guys,

    Thanks for all your responses. I do realize I can upsell SEO clients web design service, and I can upsell web design clients SEO service. But I don't know which one to start with. Though I would think it's harder to sell SEO clients web design service because they probably already have a website?

    I wish I had some numbers. It would be really nice if I knew how much business the guy ranking for web design company [city] gets and how much business the guy ranking for seo company [city] gets. I know I can look at the keyword planner search volume and make some guesses, but guesses can be completely wrong because what if all the searches were being done by other seo companies and actual clients never search for seo company? maybe they search for something less technical like internet marketing company? I know I was ranking for a 1500 search volume, really competitive keyword once and getting no business. I wasted one year of my life building the website and ranking it. At the end I figured the 1500 are all competitors searching.

    Do you guys have any educated guesses? for convenience, let's set the keyword planner search volume for each one at 100 per month. How much business would each get?
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    • Profile picture of the author Tom Addams
      Originally Posted by iforgotmyname View Post

      Though I would think it's harder to sell SEO clients web design service because they probably already have a website?
      1. Sell the website.
      2. Sell the marketing.

      - Tom
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    • Profile picture of the author SCrafted
      Banned
      I would have to agree with Sid, you are thinking way to much here and if this is the kind of problem that keeps you up at night then i don' t want to imagine when you will encounter real problems in your business... This 2 businesses are complentary so start both if you are so undecided.
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  • Profile picture of the author sasse2016
    iforgotmyname allocate time to learning both its probly worth it.
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  • Profile picture of the author MSutton
    You say SEO is nice because it is recurring income. However, Webdesign can be recurring income too if you offer hosting through a reseller hosting account. Therefore, you become their webmaster as it is your responsibility to make sure their site is up and running at all times.

    Nothing is without headaches when dealing with customers.

    I can give you one word of advice if you get into the web design business (and I am guessing the same will go for SEO services)...don't sell cheap. People are going to be hard to deal with no matter what price they pay, but cheap clients seem to have the loudest mouths and cost you the most money in wasted time and headache medicine, especially in the web design business.
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    • Profile picture of the author iforgotmyname
      Originally Posted by MSutton View Post

      You say SEO is nice because it is recurring income. However, Webdesign can be recurring income too if you offer hosting through a reseller hosting account. Therefore, you become their webmaster as it is your responsibility to make sure their site is up and running at all times.

      Nothing is without headaches when dealing with customers.

      I can give you one word of advice if you get into the web design business (and I am guessing the same will go for SEO services)...don't sell cheap. People are going to be hard to deal with no matter what price they pay, but cheap clients seem to have the loudest mouths and cost you the most money in wasted time and headache medicine, especially in the web design business.
      I know about the reseller hosting thing, but that's not significant income, is it? it's probably like $10 per month per client?
      and I agree with your second paragraph. I discovered this a long time ago. The cheaper the client, the harder they are to please.
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      • Profile picture of the author MSutton
        Originally Posted by iforgotmyname View Post

        I know about the reseller hosting thing, but that's not significant income, is it? it's probably like $10 per month per client?
        and I agree with your second paragraph. I discovered this a long time ago. The cheaper the client, the harder they are to please.
        Right. I didn't say selling hosting was going to make you a significant income. Just telling you that it is a way to have your web design company rake in residual profits.

        However, you have to look at it this way...most of your clients do not understand what web hosting is. You don't sell it as "web hosting". You can sell it as other things, like a website maintenance package. You can charge them a monthly or yearly price that includes hosting, maintenance, X amount of changes per month/year, etc. Sure, they can go out and get web hosting from another company for $10/mo or less. But then they have to deal with the web host when there is a technical problem. Chances are, they won't even understand what tech support is telling them. If you sell a "webmaster service" you can change more than just for the web hosting service - you can be their webmaster. If they understand what web hosting is and they want to go with someone else, that's fine (if you allow it - some web design companies don't even allow it because the clients will choose a headache host---like godaddy)). But they will find out the hard way that, unless they have someone who understands it, it will end up being a headache for them.

        But make sure you have a contract that lays out the terms of service - what they get and don't get - and what they have to pay extra for. Things like that. Otherwise, you will have clients that expect you to make changes to their site and whatnot for free. You have to lay everything out in a contract/service agreement.

        This is especially important if you are not going to provide the hosting. If their website goes down, who do you think they are going to blame and call? That's right...you. They will look at it as "well, the website is down, I will call the person who made it!".

        In the end, you have to decide if you want to provide hosting. Some web designers/programmers do, some don't. Some say it is a headache to sell hosting while others say it is a headache NOT to sell it. Some allow the customer to choose who hosts the site while others require that the site be hosted by their company. You have to choose the model that is right for you.
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  • Profile picture of the author Brent Stangel
    It would be really nice if I knew how much business the guy ranking for web design company [city] gets
    I don't know where you're located but in this area, most local businesses do not have a website. They are easy to find and if you don't try to gouge people you can get a lot of work.
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    • Profile picture of the author iforgotmyname
      Originally Posted by Brent Stangel View Post

      I don't know where you're located but in this area, most local businesses do not have a website. They are easy to find and if you don't try to gouge people you can get a lot of work.
      I am talking about los angeles.
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    • Profile picture of the author MSutton
      Originally Posted by Brent Stangel View Post

      I don't know where you're located but in this area, most local businesses do not have a website. They are easy to find and if you don't try to gouge people you can get a lot of work.
      Brent has the right idea, however, let me tell you my story when I tried to start a local web design company a couple years ago.

      The businesses I approached initially ranged from retail to restaurants to doctors to lawyers - all who did not have websites.

      Let's start with the Doctors and Lawyers - I was never able to sell them even a simple website because they told me that not only did they not see a benefit in having one, but they did not need more businesses anyhow. I could not provide them with any real benefit to having a site given their arguments, so I was not able to convert any doctors or lawyers. I actually understood their argument. As well, many doctors see a website as a tacky form of advertising which is not fit for the for the medical profession.

      Restaurants and retail - of the places I contacted that did not have a website, 99% of them had a facebook page. They all said the same thing - that they saw no benefit in having their own site since they already had a facebook page which allowed them to not only be found on the internet, but also communicate with customers. Nothing I could say or do would get them to convert into sales because they looked at their facebook presence as the end-all, be-all of internet presence. No need for a website, which costs money when facebook provides a web presence for free, which allows them to convey their promotions and just about everything else. I didn't agree with that, but it doesn't matter what I think.

      So I tried targeting businesses who had websites that were very old and outdated and I knew they were paying too much for what they had. But they were a hard sell too because their mentality was "it ain't broke, so why fix it. Besides, it doesn't even do me much good to have it anyway".

      I should have seen all this coming when I first started because I initially contacted businesses to give them free websites (was hoping to give away 3 websites so as to build up a portfolio and maybe some word-of-mouth). No good. I could not even give a free website away.

      Within a 4-month span, I was able to sell 2 website. Both had to be sold at rates way lower than I should have sold them, but I was desperate. 1 of those businesses is out-of-business so currently I have one client. They have been my client for almost 2 years now and it's not even worth it to have them as a client. I'll just leave it at that.

      I am no longer actively seeking web design clients. I gave that idea up long ago.

      I'm not posting this to discourage you. But I want you to know what I was up against when I tried to do what you're thinking of doing. Will it be the same in Los Angeles? I have no idea. I live in a small city of about 60K with many small businesses of all types but I do have to admit that most people do have a tendency around here to be cheapskates (at least that is my impression of this place). Maybe you will have a better go of it.
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  • Profile picture of the author Randall Magwood
    Both can be very profitable. Which one takes the least time in a project to complete? The more time you have, the more opportunity you give yourself to create an semi-automated system (or template), and squeeze more clients in.
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  • Profile picture of the author StephyHarmonIM
    Hello iforgotmyname,

    Everyone is sharing some keen wisdom here as well as some actionable steps. Honestly just start. Meet with people, put an ad on craigslist and start talking to friends and relatives. Pick a segment of customers - I started with a divorce attorney because she's my landlord.
    I can tell you from experience, that my personal paralysis came from insecurities about my abilities. I would worry, did I know enough to feel comfortable charging people? If that's the case for you, you can learn a lot from watching YouTube videos and UDEMY courses. There's also Fiverr. Outsource the work to a fiverr gig and keep the difference. That's called arbitrage and there's hundreds of videos on YT and dozens of WSO's about that.

    Website design is actually a great lead-in or entry-level service to provide. Offer a low-cost or free mobile versions of a customer's site using a number of free apps.
    When you meet with clients, you upsell them on a recurring SEO gig.

    Don't overcharge them, think $99 to $299 a month for 3 months as an introductory special. So that they can see results without being locked in.
    3 months is generally enough time to show them that you know what you're doing. (do you know what you're doing?)
    When it's halfway through the 2nd month, call to provide your "special rate" for loyal customers for another 3-6 month period.
    As long as your services are bringing in the traffic to their business, you shouldn't have a problem with signing them up for recurring services.

    SOME QUESTIONS YOU SHOULD BE ABLE TO ANSWER:
    Do you know how much time each customer will take per month ?
    Will it be enough for you to earn a living?
    HINT, you don't get to keep everything that people pay you. You will have expenses - like what it costs for you to provide the services or products AND taxes, employee salaries, gas, food, incidentals, etc.
    Of course you should always speak with a financial and/or legal professional but I do know that if you're self-employed, you need to be able to set aside 30% of your PROFITS for taxes.

    PROFITS = Revenues or sales LESS expenses
    REVENUES = everything people paid you to do business in a given period
    EXPENSES = every expense that it took to make the revenues
    TAXES = 30 to 35% cost of PROFITS -

    I do hope that this helps - FYI, I'm putting the finishing touches on my very first WSO where I explain the business that grew from me helping that attorney. Send me a friend request so that you will know when I launch. I will also be looking for 2-3 people to help as case studies and testimonials.
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    • Profile picture of the author iforgotmyname
      Originally Posted by StephyHarmonIM View Post

      Hello iforgotmyname,

      Everyone is sharing some keen wisdom here as well as some actionable steps. Honestly just start. Meet with people, put an ad on craigslist and start talking to friends and relatives. Pick a segment of customers - I started with a divorce attorney because she's my landlord.
      I can tell you from experience, that my personal paralysis came from insecurities about my abilities. I would worry, did I know enough to feel comfortable charging people? If that's the case for you, you can learn a lot from watching YouTube videos and UDEMY courses. There's also Fiverr. Outsource the work to a fiverr gig and keep the difference. That's called arbitrage and there's hundreds of videos on YT and dozens of WSO's about that.

      Website design is actually a great lead-in or entry-level service to provide. Offer a low-cost or free mobile versions of a customer's site using a number of free apps.
      When you meet with clients, you upsell them on a recurring SEO gig.

      Don't overcharge them, think $99 to $299 a month for 3 months as an introductory special. So that they can see results without being locked in.
      3 months is generally enough time to show them that you know what you're doing. (do you know what you're doing?)
      When it's halfway through the 2nd month, call to provide your "special rate" for loyal customers for another 3-6 month period.
      As long as your services are bringing in the traffic to their business, you shouldn't have a problem with signing them up for recurring services.

      SOME QUESTIONS YOU SHOULD BE ABLE TO ANSWER:
      Do you know how much time each customer will take per month ?
      Will it be enough for you to earn a living?
      HINT, you don't get to keep everything that people pay you. You will have expenses - like what it costs for you to provide the services or products AND taxes, employee salaries, gas, food, incidentals, etc.
      Of course you should always speak with a financial and/or legal professional but I do know that if you're self-employed, you need to be able to set aside 30% of your PROFITS for taxes.

      PROFITS = Revenues or sales LESS expenses
      REVENUES = everything people paid you to do business in a given period
      EXPENSES = every expense that it took to make the revenues
      TAXES = 30 to 35% cost of PROFITS -

      I do hope that this helps - FYI, I'm putting the finishing touches on my very first WSO where I explain the business that grew from me helping that attorney. Send me a friend request so that you will know when I launch. I will also be looking for 2-3 people to help as case studies and testimonials.
      thanks. I agree that all replies here were helpful.

      For SEO, I think I know what I am doing because I have ranked competitive keywords before. but these were my own sites. But today seo takes a long time. Will I have time to do a bunch of client sites? I don't know. If I were to outsource this, I would have to find someone who is not incompetent, and I have yet to find someone like that on the freelancer sites.

      For web design, I have a general idea of what is involved but there is a lot I don't know. I am not talking about coding, I am talking about the customer service side. how do I know what type of site the client wants. what if they ask for free extras at the end, how do I protect myself against that, how do I price it, how do I make sure I dont charge them less than my cost. how do I know how much my cost will be from the start. do I want to do hourly or a flat rate. I guess I will just start and learn along the way.

      With the help of the people here, I decided to go with the "web design upsell SEO" route. The reason: I think people that already know the term SEO are less likely to be serious customers. people that search for web design will be sold SEO more easily. I don't know why, I don't have any justification for this, it's just a gut feeling. Does anyone disagree? what type of people search for "SEO company [city]" how would they already know the term SEO?
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  • Profile picture of the author RS3RS
    Originally Posted by iforgotmyname View Post

    I am completely paralyzed and can't make a move because I don't know which one is the right decision. Believe it or not, I have been thinking about this for over a year. I think the main reason for my paralysis is because I just don't have enough information.
    This is textbook analysis paralysis:

    https://en.wikipedia.org/wiki/Analysis_paralysis

    I used to do this all the time. As a result, I wasted years of my life that could have been productive.

    The most common way to justify this is to think you don't have enough information.

    If you've been thinking about it and researching it for a year, then you have enough information.

    I'm sure you're also scared that you'll make the wrong decision and wish you had done the other later in life. There's no such thing as a crystal ball and everything carries a risk.

    With that said, you should choose one and get started immediately.

    You can ask us which is better, and we can all give answers from our own personal viewpoint, but the truth is only you know which is better suited to your strengths and would be most enjoyable.

    You have enough information. Do whatever it takes to make your decision. Make a pros and cons list, listen to your inner voice, or just flip a damn coin.

    The truth is, those two are very closely related. You can upsell SEO services to design clients or vice-versa. But you have to make a decision.

    Life is short. You could get hit by a bus next year, or next week, or tomorrow.

    Listen to your gut. Get out there. Be bold, brave, and never look back.
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  • I have read a lot recently about how many seo services are moving away from the industry these days as it's just getting harder and harder to rank with seo so I would perhaps suggest website design initially and see how you go.

    I would rather see you being highly regarded as one service provider and doing it really really well rather than splitting between two very different services.

    Have a blissful day.

    Colleen
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    • Profile picture of the author RS3RS
      Originally Posted by 60MinuteAffiliate View Post

      I have read a lot recently about how many seo services are moving away from the industry these days as it's just getting harder and harder to rank with seo so I would perhaps suggest website design initially and see how you go.

      I would rather see you being highly regarded as one service provider and doing it really really well rather than splitting between two very different services.

      Have a blissful day.

      Colleen
      Content marketing or social media management are certainly more future-proof ways to go.
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  • Profile picture of the author semahsedut
    SEO is a huge thing in IM

    a proper USP will do the work

    plus aiming big projects that paid off well
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    • Profile picture of the author pawandave
      Banned
      SEO ...is best for recurring payment
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  • Profile picture of the author King Manu
    Everybody is talking about profits here, and what work or not on the marketplace, but nobody talks about the real money bringer: the value. What you give is what will make you a fortune or some scrap change. I don't believe in multitasking and is already proven it makes us dumber than weed.
    Now, I know that you can master ANYTHING, but wouldn't be very productive to try them all at once. So the idea here is to find where your passion guides you.

    Web design, like it or not, is a more artistical approach. Is about the overall feel and how smoothly everything is. If you don't have creativity you can't succeed here. As you said, you don't even need to bother with coding, so what is your point here? Art. When I see overly simplistic websites made only to satisfy coding, I'm like: YUCK! Disgusting. The same thing for those overly designed websites where you barely see the content from all the flashes. So it's a very thin line between beautiful and practical, and not everybody can find it.

    SEO is more about mathematics and analytics. It's about precise calculations, finding clues, applying and twitching them, tracking and so on. It requires a more logical approach.

    Now, combining these two is like trying to combine poetry with rocket science. Maybe you can do something entertaining and make us laugh, but you will never be a good poet or rocket scientist. That's why you were also frustrated in the past doing these, because you don't match your career with your passions.

    So write down your skills, that you love doing them and that you are willing to practice them even for free. Something that makes you happy. Something that you will work tremendous hours in the night and you will be excited doing it. Then you can properly link your skills with your business, and mold your business after you.

    Molding after a business model made by someone else and being a copycat isn't useful for no one. Be yourself, do your own thing, with your own twist and with your own passions, and you will deliver the value that will bring you the money. Otherwise, you are just wasting your time, therefore your money.

    All the best in your new journey
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  • Profile picture of the author Ahmed Salah
    Banned
    Please Don't ever go with the SEO company, doing seo for clients is not a good thing and definitely not a good long term business! and here's my resources from a well known SEO professional Charles Floate
    Client SEO & Why I Sold My Agency After 6 Months
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    • Profile picture of the author antidajjal
      Originally Posted by Ahmed Salah View Post

      Please Don't ever go with the SEO company, doing seo for clients is not a good thing and definitely not a good long term business! and here's my resources from a well known SEO professional Charles Floate
      Client SEO & Why I Sold My Agency After 6 Months
      thanks bro ..an eye opener
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  • Profile picture of the author Ahmed Salah
    Banned
    Also there's another very good business model which is the "Lead Generation" company, in this business model you simply bring online leads to "offline and online business" advertising through FB, Adwords and Bing? I am already running my local lead generation business here in Egypt and my clients are happy so far with the results and it's much much more better for them instead of the un expected SEO.

    And always remember that all the Client want "whether through SEO or Paid Ads" is "GETTING PAYING CUSTOMERS" PERIOD.

    And if you want a very good training for that kind of companies then you should go with "Billy Gene" "FB AD Agency" i have this course and i can tell you it's very good when it comes to Lead Generation.

    Cheers
    Ahmed
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  • Profile picture of the author Unicom19
    Banned
    Usually design company also provide seo services. You can start both if you know them.
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