I've recently begun the process of selling my ebook on photography. Here's one thing I'm struggling with when it comes to my landing page:
I can't think of a process of capturing the info of people who don't end up purchasing the ebook directly. Since I'm using paid advertising, that is resulting into a waste of money for me.
So how can I do this? One option would be to give some free chapters in exchange for the ebook, but then wouldn't that also do away with the people who would have purchased it immediately?
I'm in a kind of a dilemma here. Any suggestions or techniques for this?