Will You Sell/promote Almost Anything If It Makes You Money?

We all like money but where do you draw the line? Does it have to be
illegal or immoral for you not to promote it or do you have higher
standards?

That's what I've been wrestling with the CPA industry.

I've been a full time marketer for almost 10 years mainly selling my own
products and services. However my business has slipped over the last
year or so I've been looking other markets and trends to get into.

Several times I've seriously looked into getting in on the CPA/CPA market
that is bringing in huge incomes if you know how to do it right. But each
time, I back off as I look at the hundreds of spam emails I receive every
day promoting the same crappy CPA/CPS offers. Many with forced
continuity programs that the average consumer doesn't fully understand
until they get their bill.

I'm not some pie in the sky idealist either. I'm a hard core marketer who
has no problem promoting a product/service I believe in to the fullest.

But I've decided not to cross this line.

I know you can make big money with CPA and yes I know affiliate
marketing is a legitimate form of marketing. I use affiliate marketing and
continuity programs myself so I know if done right they work and won't
cause complaints.

But the whole CPA/CPL industry reminds of me of the junk phone call
industry. You could make a lot of money but everyone hated them, and
finally their were severe crackdowns. Even if you do it CPA right, there are
so many people doing it wrong with flogs, false claims, spam, tons of PPC
ads for the same things, etc. you look bad and you will probably be
effected by any coming crackdowns by the FTC.

I know my decision not to get involved is hurting me financiallly in the
short run but long term I would rather build my business based on really
providing and promoting quality products and services, not crap.

Where do you draw the line?

Bizman