The #1 Mistake People Make In Internet Marketing

43 replies
This is just my opinion so no need to argue that its the second or third biggest mistake people make. Suffice to say, it has cost people TONS of money they could have been earning...myself included.

So what is that mistake that has plagued many?

Method hopping. You know...hoping from one method to the next and doing lots of learning...but not lots of earning!

Why is it so costly? Because it robs you of one of the most powerful forces in internet marketing(and in other areas). And that force is momentum.

Momentum is HUGE in IM. But it is impossible to generate when you are hopping from one big thing to the next. You just simply don't get enough work done to make any money.

You end up always learning but never earning.

I have a funny story to tell regarding this...and you can probably relate.

I have told this story before but it bears repeating.

I first purchased Niche Marketing On Crack in April of '07. By the time I finished reading it, I was all excited to give it a go...but then a sales email came to me in my inbox

I opened it and read it. And I figured that was the solution to what I was looking for.

You see, I was in the mortgage business and I saw this whole mess comming in Jan of '07 so I had to figure out something...and besides, the email promised me I could work on the beach and I would have a Porche and Playmates would be sitting on my lap feeding me fruits dipped in spiked punch.

Ok..the last part wasn't in the sales letter..but that was the visions I had. This part is important as you will see.

So fast forward to Jan '08, I finally built my first Niche Marketing On Crack site. I didn't know what I was doing and I made $200 my first month. So what did I do?

I Quit!

I thought I had failed. You see, those sales letters are written by some of the best copywriters in the world. Because I wasn't sitting on a beach getting fed fruits soaked in spiked punch, I thought I failed!

I started thinking to myself what a Jackas*!!

What if I stopped reading sales letters and just made one NMOC after another in April '07? I would never had to have had to work at the most gawd awful sales job you could imagine

Because I finally followed this advice, In May, I was able to quit that job July 1st. Did I completely replace my base salary? No, because it was a pretty high base salary.

But, I am a hell of a lot happier and I do make more money per hr of actual work than at my old job...and the more sites I make, the more money I make

I am just risinsing and repeating what worked. And the work I did in May is still paying me.

So the lesson is, to find something that has a proven track record, and get good at it. Focus on it 100% and quit buying everything under the sun.

Focus on getting your 1st $100 day. Then build more sites. Then you will start to see those more frequently. Then, you will start to see $200 days

Sorry for the long post...I get a little excited when talking about this.

If this helps just one person to focus and keep on working when the profits aren't immeditate, it will be well worth my sore fingers

-Mark
#biggest #internet #make #marketing #mistake #people
  • Profile picture of the author LegionNate
    I had a site built for me in June '06, slapped some Adsense on it and it began to make about $30 per month average, and did so through the rest of the year. I never did an ounce of marketing for it.

    I ended up taking it down at the end of that year because it wasn't making $1,000 per month. That was my goal. To have thirty of those. I failed.

    3 years later and with a whole new outlook/mentality I am at it again, but this time I'd take $30 per month... and just build a bajillion of them.

    That was my biggest online mistake to date.
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  • Profile picture of the author tommen
    I agree! There are so many opportunities online that people "juggle" from one opportunity to another when the first is not producing results instantly.Another mistake people do is that they join too many opportunities at once.
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    • Profile picture of the author Wintermute
      This is me exactly. I first started learning about I'm in 2004 and between 2004 and 2007 I bought 14 domain names with niche marketing in mind... I have also paid for hosting for five years and until last week I have yet to ever take action other than to start something for a week then quit it and move on to something else and so I have a LOT of learned knowledge about I'm but never actually used it.

      That video with Reese, Kern and Robbins really has me motivated to do what I read Willie Crawford say back in I think 2006: " TAKE MASSIVE ACTION NOW!"

      I have half assed done my eBay store very lazily for two years but now I am motivated to not only put a lot more items into my inventory but to actually develop my niche domain names that are just parking and not even monetzed parking.

      Anyways... I have been learning without earning for almost five years... Yesterday I took my first action and started writing content for my first website. My goal is to have all 14 of my websites live with at least 10 pages of unique content each earning me money by new years.
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  • Profile picture of the author Jason Moffatt
    I'd say it's a lack of order buttons my self.

    The first question I ask people online who are struggling is ... "how many order buttons do you have live right this second?"

    It's more then often none.
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    • Profile picture of the author Mark-Dickenson
      Originally Posted by Jason Moffatt View Post

      I'd say it's a lack of order buttons my self.

      The first question I ask people online who are struggling is ... "how many order buttons do you have live right this second?"

      It's more then often none.
      Thats a great way to say it. I wish I would have though of that. My hands wouldn't be sore from all of that typing lol

      -Mark
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      • Profile picture of the author Jason Moffatt
        Originally Posted by Mark-Dickenson View Post

        Thats a great way to say it. I wish I would have though of that. My hands wouldn't be sore from all of that typing lol

        -Mark
        That's interesting to me that you thought $200 your first month was failure.

        I did about similar my first month and was so elated. But then again, I was flat broke at the time and had next to nothing so anything in comparison was great.

        I think we all are a bit guilty of method hopping though. Entrepreneurs are always seeking more.
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    • Originally Posted by Jason Moffatt View Post

      I'd say it's a lack of order buttons my self.

      The first question I ask people online who are struggling is ... "how many order buttons do you have live right this second?"

      It's more then often none.
      That's the best quote I have heard in a long time.
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    • Profile picture of the author Scott Ames
      Originally Posted by Jason Moffatt View Post

      I'd say it's a lack of order buttons my self.

      The first question I ask people online who are struggling is ... "how many order buttons do you have live right this second?"

      It's more then often none.
      Ha Ha Ha,, that is so freaking true. Guilty!! That really sums it up nicely. I need more order buttons for sure.
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    • Profile picture of the author John Romaine
      Originally Posted by Jason Moffatt View Post

      I'd say it's a lack of order buttons my self.

      The first question I ask people online who are struggling is ... "how many order buttons do you have live right this second?"

      It's more then often none.
      Wow, thats an interesting perspective.

      Is there an algorithm of expected income per order button? No, im serious Is there?
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  • Profile picture of the author MichaelHiles
    In 2009, there are people who actually still buy buggy whips, and businesses that make money producing them.
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  • Profile picture of the author oneplusone
    I agree, I think the pareto principle (80/20 rule) comes into play maybe one should spend 80% of their time doing and the other 20% learning.
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    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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    • Profile picture of the author dle45
      I think the reason most people fail is......

      ooohhhhhh..... shiny new thing.....gotta go...
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      • Profile picture of the author keyaziz
        I think the problem with method hopping is that you don't actually realise you are doing it.

        For a long while I really believed I had focus on one thing - I don't exactly know what made things click for me but suddenly I woke up and realised that I wasn't focusing but was going all over the place. Now with focus I am doing awesomely.
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        • Profile picture of the author Mark-Dickenson
          Originally Posted by keyaziz View Post

          I think the problem with method hopping is that you don't actually realise you are doing it.

          For a long while I really believed I had focus on one thing - I don't exactly what made things click for me but suddenly I woke up and realised that I wasn't focusing but was going all over the place. Now with focus I am doing awesomely.
          Totally.

          I didn't realize I was doing it even though its obvious to an outsider. It's a rather interesting phenomenon really.

          I think just think those sales letters are so hypnotic. I should have been excited about the $200 but because of all of those sales letters I read, I thought I failed. I believed them

          Now I know better.
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  • Profile picture of the author Talinn
    Mark, I must say I completely agree. ANY method works in IM as long as you do it right. If you stick by one method, you are going to make money. But if you hop from one method to another without really learning how to make money with one method, then you're never going to make any money.
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    • Profile picture of the author Mark-Dickenson
      Originally Posted by Talinn View Post

      Mark, I must say I completely agree. ANY method works in IM as long as you do it right. If you stick by one method, you are going to make money. But if you hop from one method to another without really learning how to make money with one method, then you're never going to make any money.
      Right after I posted this, I can across your thread and was very impressed. Especially the part where you went into July having learned from your mistakes and kept with the same method and you made some serious money

      There were times in May were I almost quit and there were days when I flat out didn;t work...but then I would sit my bottom down and continued on. As a serial method hopper, I almost went on to a new method...but then I started seeing some sales so that helped me stay on course...but it took a few weeks

      For anyone that hasn't read Talinn's story, it is some serious motivation

      http://www.warriorforum.com/main-int...0-dollars.html
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  • Profile picture of the author Always-A-Warrior
    Here's the video of Tony Robbins - Frank Kern - John Reese
    Interview with Frank Kern and John Reese
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    • Profile picture of the author Hesaidblissfully
      Any internet marketing method requires you to 1) have something to sell. 2) have a way to get people who want what you're selling to your website. and 3) have a way to convert those website visitors into buyers.

      (and optionally 4) follow up with your buyers and sell to them again.)

      There is no secret moneymaking cash system. There's just different ways to do those 3 things. So really there's no need to keep chasing methods because the next method you buy will just be showing you different ways to do the same stuff as the last method you bought.
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      • Profile picture of the author Success With Dany
        Banned
        I thought I was the only one to overread, overanalyze and overprocrastinate!!!
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  • Profile picture of the author Wintermute
    Paralysis by analysis is LETHAL.
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  • Profile picture of the author Mukul Verma
    That is sooo true. There is soo many things with IM, that you cannot do all at once.

    LOL......order button
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  • Profile picture of the author hjalte81
    Originally Posted by Mark-Dickenson View Post

    So the lesson is, to find something that has a proven track record, and get good at it. Focus on it 100% and quit buying everything under the sun.

    Focus on getting your 1st $100 day. Then build more sites. Then you will start to see those more frequently. Then, you will start to see $200 days

    Sorry for the long post...I get a little excited when talking about this.

    If this helps just one person to focus and keep on working when the profits aren't immeditate, it will be well worth my sore fingers

    -Mark
    You are so right Mark, but the thing you're missing is, when to stop when something doesn't work?

    If you're just starting out, it can be very difficult to sort out what works and what doesn't, because there is a lot of stuff out there that soesn't work.

    But anyway, for it was the same.
    I spend a lot of time jumping between projects (and I still do sometimes ) and it wasn't until I started focusing on 1 project a 100% that I start to see results.
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  • Profile picture of the author MustafaKamal
    IMO, one of the few top internet marketing mistakes people did were, pumping in on Pay-Per-Click words without doing their homework.

    It's like, investing on stocks, blindfolded. Period.
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  • Profile picture of the author Affiliit
    Originally Posted by Mark-Dickenson View Post

    This is just my opinion so no need to argue that its the second or third biggest mistake people make. Suffice to say, it has cost people TONS of money they could have been earning...myself included.

    So what is that mistake that has plagued many?

    Method hopping. You know...hoping from one method to the next and doing lots of learning...but not lots of earning!

    Why is it so costly? Because it robs you of one of the most powerful forces in internet marketing(and in other areas). And that force is momentum.

    Momentum is HUGE in IM. But it is impossible to generate when you are hopping from one big thing to the next. You just simply don't get enough work done to make any money.

    You end up always learning but never earning.

    I have a funny story to tell regarding this...and you can probably relate.

    I have told this story before but it bears repeating.

    I first purchased Niche Marketing On Crack in April of '07. By the time I finished reading it, I was all excited to give it a go...but then a sales email came to me in my inbox

    I opened it and read it. And I figured that was the solution to what I was looking for.

    You see, I was in the mortgage business and I saw this whole mess comming in Jan of '07 so I had to figure out something...and besides, the email promised me I could work on the beach and I would have a Porche and Playmates would be sitting on my lap feeding me fruits dipped in spiked punch.

    Ok..the last part wasn't in the sales letter..but that was the visions I had. This part is important as you will see.

    So fast forward to Jan '08, I finally built my first Niche Marketing On Crack site. I didn't know what I was doing and I made $200 my first month. So what did I do?

    I Quit!

    I thought I had failed. You see, those sales letters are written by some of the best copywriters in the world. Because I wasn't sitting on a beach getting fed fruits soaked in spiked punch, I thought I failed!

    I started thinking to myself what a Jackas*!!

    What if I stopped reading sales letters and just made one NMOC after another in April '07? I would never had to have had to work at the most gawd awful sales job you could imagine

    Because I finally followed this advice, In May, I was able to quit that job July 1st. Did I completely replace my base salary? No, because it was a pretty high base salary.

    But, I am a hell of a lot happier and I do make more money per hr of actual work than at my old job...and the more sites I make, the more money I make

    I am just risinsing and repeating what worked. And the work I did in May is still paying me.

    So the lesson is, to find something that has a proven track record, and get good at it. Focus on it 100% and quit buying everything under the sun.

    Focus on getting your 1st $100 day. Then build more sites. Then you will start to see those more frequently. Then, you will start to see $200 days

    Sorry for the long post...I get a little excited when talking about this.

    If this helps just one person to focus and keep on working when the profits aren't immeditate, it will be well worth my sore fingers

    -Mark

    This is very true, very closely related is testing and properly testing, too many people stop after you lose a little bit of money, as long as you are tracking properly it is ok to lose some money to find a winner
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  • Profile picture of the author BrandonBourne
    You have great stuff Mark, your backlink Bully really works. I love seeing advice given that goes against the trend. I get frustrated also with the "gurus" that tell users to only go for keywords with a low amount of google results. Most of those keywords have no traffic, so time ends up being wasted.

    It's better to go for keywords that have a low amount of sites optimizing for that keyword, even though there may be millions of google results. A user is not competing for ranking against the millions of results, but rather they're competing only against the seo optimized sites that have strong backlinks.
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  • Profile picture of the author Kevin_Hutto
    Everybody likes a good magic bullet! There is no way that one could physically do all the work that is on my mindmap for driving traffic, conversion & content creation... I have a team of 8 working for me and its still hard to get it all done. And that is if we are focused!

    Here is the key (most people don't want it)... It goes against everything that is taught and preached about IM and "freedom businesses".

    The key is that you have to create an effective schedule and hold to it daily. You have to ACTIVELY work on income generating activities for at least 50% of your working day. Watching a video on the latest technique is PASSIVE and is not immediately going to generate any income for you. Working on optimizing your PPC campaigns will... Putting up a page to test another offer will... etc... Spend 50% of your time on income generating activities consistently for 30 days and see what it does to your business.
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    • Profile picture of the author Dr. Pro
      momentum along with staying focused is very important to internet marketing. Too, bad I had to learn the hard way.

      The focus should never be about whats new or the new thing around as you will have little success moving from one thing to another. Doing so forces you to become a jack of all trade, but master of none.

      Focus on a single idea, wheater it is an addition to someone elses and make it work for you.

      The mind is a very powerful thing.
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  • Profile picture of the author The IM Prodigy
    This subject has been brought up a lot. I think that there are number of different things that problems. Not being able to focus and finish projects, not being informed etc. I still think that the biggest problem is people not taking action.
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  • Profile picture of the author Robert Howe
    It sure is nice to know that I'm not the only beginner that is spinning their wheels - consuming every new piece of information - getting brain-clogged and not knowing where to start for myself.

    The first thing I've done to remedy this problem is to UNSUBSCRIBE from all the "Guru" email noise.
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    • Profile picture of the author Mark-Dickenson
      Originally Posted by IMRookie View Post

      It sure is nice to know that I'm not the only beginner that is spinning their wheels - consuming every new piece of information - getting brain-clogged and not knowing where to start for myself.

      The first thing I've done to remedy this problem is to UNSUBSCRIBE from all the "Guru" email noise.
      I think you made a very wise decision to unsubscribe to the noise...because that is exactly what it is

      That is exactly what I did. I was too much of a sucker for the latest and greatest...so unsubscribing to people who's promotions were greater than their content really helped

      I only stay on their list if their content outweights their promotions

      An no, you are not alone. We all struggle/have struggled with this. It is a very big roadblock in IM

      -Mark
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  • Profile picture of the author SlfMastery
    Mark & All Viewers/Posters:

    You made this thread just for me, didn't you? Biggest mistake? NOT TESTING and optimizing my projects!!! You will learn AND (eventually) earn.

    We are all polychronic (is that a real word? I heard it from a "mentor" of mine Jim Cockrum so I'm using it) and that is just the way we are...stimulated by lot's of projects going on at once. This can be a strength for us IM b/c we have no problems leaving an "unfinished" project and refocusing on the project that's "in need."

    Anyway, some solutions. Now that we have identified our "weakness," we can apply some techniques and start cashing in. Here's just 3:

    1. Vegas Casinos spent millions in research so we know it works. CHANGE YOUR CONDITIONS AROUND YOU. Example: In Las Vegas, the whole environment was planned, i.e., lighting and sounds, slot machines placed wherever people tend to wait around, no clocks, chips for gambling (easier to lose just a chip than a hundred dollar bill), etc...all engineered to get you to fork over your money. Another Example: a company removed all time clocks and break whistles. Workers could come and go as they pleased. If they got tired of one function, they could trade off with another worker. Tardiness and turnover virtually disappeared. What can you easily restructure that will combat "Method Hoping?"

    2. This can be taken with you anywhere since it requires no physical restructuring. Since "Fear of Loss" is greater than "Potential of Gain," convince yourself that every project you leave "undone" you are losing out on $xx.xx everyday (whatever you think that project can bring in). Or, every new method you start researching is causing you to lose ___________ (finacially free days, time with your loved one's, or whatever makes you get back to "finishing" your project). Losing something you value is a great self motivator so use it in other areas in life, too.

    3. "Know Your Duties" - you know what needs to be done at your hourly/salary job so you know when you are finished or not. What do you have to do to get that project up and running? Sorry to overuse this saying, but, write it down in a measurable/quantitative format, i.e. find 2-3 hot niches using ebay pulse, then find 1-2 low competition keyphrases for each, etc.

    Since we have no boss it's easy to mess around so if you find yourself doing that, remind yourself that maybe you should just plan on working for your employer the rest of your life...THAT'S a great motivator for me.

    To reiterate my mistake (and this was learned from an eBook I got from Kyle & Carson of Wealthy Affiliates) TEST, TEST, TEST (TRACK) your projects/campaigns so you can tell where you need to adjust. Are the ads bringing in the traffic, squidoo lens, forums, etc.? Are they clicking your links on your landing page? Which type of links (image, text, high placement, low placement) are getting clicked? I am currently using Statcounter.com (free but it only tracks the last 500 page loads; you can upgrade whever you feel your revenues can cover the $9-$?/mo. cost)

    Sorry for my "book" but if one polychronic can make a livig online, then I have made a differnce.

    To your success,
    CM
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  • Profile picture of the author selcor
    another mistake is not doing anything at all... "its hard to steer a parked car"...you just can't relate to what you are learning if you're not doing something.

    also, remember to take MASSIVE ACTION!!!
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  • Profile picture of the author tamilseo
    i main mistake is not renewing my aweber old account which has 600 optin, that time i dont know the power of email marketing.
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    • Profile picture of the author Joshua.E1
      I agree with you that we need to focus on one thing at a time. Until you are getting results, then move on to something new to you.

      Do the same thing again, then move on.

      Focus is power.
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  • Profile picture of the author karin logtenberg
    I think a big problem is that people think they get money for free. That is what lures most of the people to buy books with tips and stuff. As long as you remember making money is indeed that : making money, you should be fine.

    Work for it and it will come your way
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  • Profile picture of the author yahiasyl
    Banned
    [DELETED]
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    • Profile picture of the author Mark Coverdale
      I think a huge problem for most marketers is they focus too much on making a sale.
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  • Profile picture of the author MALifeinsurance
    Wow..Thank you so much for this post. I have been doing this embarrasing to say most of my life. I have finally decided to focus on one thing which is my insurance business and to use internet marketing and SEO to receive my internet leads. This is time consuming but I know that in the end I will be very happy making lots of money and helping people at the same time!
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  • Profile picture of the author theseoguide
    I dont think you should concetrate too hard on one idea only. Dont put all your eggs in in one basket. Spread yourself thin!
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  • Profile picture of the author Amenda Jessera
    That is true man, Lot of guys including me were undergone that. However, I am sure that, I am out of that line now, god saved me. My plans saved me
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  • Profile picture of the author willyboy104
    So true I did this and still do to an extent for years but now I am down to focusing on three areas and its going slowly but surely for me now.

    Quit Method Hopping & Start Focusing
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  • Profile picture of the author hyperlite
    This is exactly right. I've fallen for the same trap.

    By the way, what are these NMOC sites like? Just little minisites in various niches? I've created a few blogs but I've never had much success. This makes me want to try again.

    Originally Posted by Mark-Dickenson View Post

    This is just my opinion so no need to argue that its the second or third biggest mistake people make. Suffice to say, it has cost people TONS of money they could have been earning...myself included.

    So what is that mistake that has plagued many?

    Method hopping. You know...hoping from one method to the next and doing lots of learning...but not lots of earning!

    Why is it so costly? Because it robs you of one of the most powerful forces in internet marketing(and in other areas). And that force is momentum.

    Momentum is HUGE in IM. But it is impossible to generate when you are hopping from one big thing to the next. You just simply don't get enough work done to make any money.

    You end up always learning but never earning.

    I have a funny story to tell regarding this...and you can probably relate.

    I have told this story before but it bears repeating.

    I first purchased Niche Marketing On Crack in April of '07. By the time I finished reading it, I was all excited to give it a go...but then a sales email came to me in my inbox

    I opened it and read it. And I figured that was the solution to what I was looking for.

    You see, I was in the mortgage business and I saw this whole mess comming in Jan of '07 so I had to figure out something...and besides, the email promised me I could work on the beach and I would have a Porche and Playmates would be sitting on my lap feeding me fruits dipped in spiked punch.

    Ok..the last part wasn't in the sales letter..but that was the visions I had. This part is important as you will see.

    So fast forward to Jan '08, I finally built my first Niche Marketing On Crack site. I didn't know what I was doing and I made $200 my first month. So what did I do?

    I Quit!

    I thought I had failed. You see, those sales letters are written by some of the best copywriters in the world. Because I wasn't sitting on a beach getting fed fruits soaked in spiked punch, I thought I failed!

    I started thinking to myself what a Jackas*!!

    What if I stopped reading sales letters and just made one NMOC after another in April '07? I would never had to have had to work at the most gawd awful sales job you could imagine

    Because I finally followed this advice, In May, I was able to quit that job July 1st. Did I completely replace my base salary? No, because it was a pretty high base salary.

    But, I am a hell of a lot happier and I do make more money per hr of actual work than at my old job...and the more sites I make, the more money I make

    I am just risinsing and repeating what worked. And the work I did in May is still paying me.

    So the lesson is, to find something that has a proven track record, and get good at it. Focus on it 100% and quit buying everything under the sun.

    Focus on getting your 1st $100 day. Then build more sites. Then you will start to see those more frequently. Then, you will start to see $200 days

    Sorry for the long post...I get a little excited when talking about this.

    If this helps just one person to focus and keep on working when the profits aren't immeditate, it will be well worth my sore fingers

    -Mark
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