Are we ALL going to be JADED?

by Voasi
8 replies
I just got an email from a marketer promoting Cash In A Flash Secrets - which is a free DVD + Shipping continuity program, designed by Mark Victor Hanson (Chicken Soup for the Soul) and Robert G. Allen (tons of books).

Anyway, they have a forced continuity program for $97 a month. You get free access to the membership for 30 days, then they bank your credit card.

I just wonder if people are going to become even more skeptical with getting "FREE" products online, as they won't know if there are hidden charges in the future.

I've been shifting a lot of energy into only building continuity programs, so it will/does affect me for long-term growth.

What is your opinion?
#continuity program #jaded
  • Profile picture of the author JamesFrancisIM
    Well, as with all developments in IM, something works, everyone tries it, and then the method loses its effectiveness.

    So after forced continuity, something else will appear and most people will forget all about it.

    - James.
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  • Profile picture of the author Hesaidblissfully
    I think it depends on your audience. People who've "been around the block" tend to be more wary. Particularly people who market online themselves, who may be looking at the angle a certain promotion is using so that they can incorporate it into their own business.

    As far as it making people mistrustful of free stuff. I mean, if you're not required to enter any credit card information, then they have no way of billing you. And if you are required to, then you should make extra sure to read all the small print so you don't have any unpleasant surprises 30 days from now.
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  • Profile picture of the author Voasi
    So after forced continuity, something else will appear and most people will forget all about it.
    Yea, I think that, but then again - continuity programs have been around for a while. I mean, offline magazines have been doing it forever and they've gone through LOTS of hoops to get people into there "continuity" programs.

    I guess at the end of the day, if the value is there in the continuity program, there is not reason why people wouldn't just continue to pay. I'm just worried as it becomes even more mainstream (outside of health, with all the CPA guys doing forced-continuity) that it will become a harder sell to give away something for free in-return for CC info.
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  • Profile picture of the author Mukul Verma
    They have been around for sometime, however now it is becoming soo simple that almost anyone can make one up.

    I think the ones with REAL value to them will stick around. They are going to get a bad rep since people are not being straight, but just like anything else. The guy (or gal) who is straight and gives value will do well!!!!
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Mukul Verma View Post


      I think the ones with REAL value to them will stick around. They are going to get a bad rep since people are not being straight, but just like anything else. The guy (or gal) who is straight and gives value will do well!!!!

      Agreed. As with anything else. If you provide a value that people think is equal to the money they're spending you win.

      It's that simple.
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      • Profile picture of the author Ross Bowring
        If the content is there people will continue to whip out credit cards for those $1 + continuity offers.
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  • Profile picture of the author JWB
    Instead of people becomming more skeptical of free product offerings
    that lead to monthly fees.....i think people are now expecting this...

    This seems to be the method of operation now with a lot of top marketers.
    I think it has its origination with Kern's Mass Control where he says ...give you
    best stuff away initially just to get people on your list...anything to build a list
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  • Profile picture of the author CliveG
    From examples that I have seen recently, there is quite a lot of "deception" in the continuity market. I have no problem with continuity products when the terms are made clear up front, but I have seen quite a few recently where it is not even clear that the product is a continuity product. These will get the IM market a bad name in due course when someone high profile gets stung and decides to shout about it.
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