What's the most efficient way to promote a software?

13 replies
So as a software developer I mostly develop my own tools to do all the heavy liftings in marketing, but never really promoted any softwares before. And after having quite a success with one of my non-GUI softwares for social marketing, I decided to refactor it for public release.

What's the most efficient way to promote it?
#efficient #pinvictus #promote #software
  • Profile picture of the author enjamulahsan
    Banned
    Promote your software on MarketPlaces, I prefer Jvzoo because you can get some sales from there by offering affiliates.
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    • Profile picture of the author SuperShane
      Originally Posted by enjamulahsan View Post

      Promote your software on MarketPlaces, I prefer Jvzoo because you can get some sales from there by offering affiliates.
      Honestly I don't really trust jvzoo since a lot of softwares there just don't look promissing to me. I wonder if it's a good idea to list my software there...
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  • Profile picture of the author ydsimple
    Make JVs, contact vendors that are selling similar products and offer them JV contract.
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  • Profile picture of the author talfighel
    Create your own affiliate program and every time you get a new customer, allow them the option to sell it for you for a commission. This is what most vendors do online. They allow their new customers the ability to make money selling their product.
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  • Profile picture of the author webmarke
    All the prior suggestions are very good but your best bet will be to submit your software to software directories.

    You can buy software that will submit your software to multiple directories at once.
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  • I would recommend you to go to Facebook and go into JV groups. There you can ask someone to launch with you. Someone that has previous experience and a proven track record of successful launches. Most of the people in the product launch space will jump on a software launch if it´s a good software.
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  • Profile picture of the author Randall Magwood
    Promote it the same way you would promote anything else online. Email marketing.
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  • Profile picture of the author kazimuhith
    Clickbank can be considered as well . The most effective way is to launch it with an experienced Jv partner..
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  • Profile picture of the author Steve B
    Originally Posted by SuperShane View Post

    What's the most efficient way to promote it?

    The most efficient way I can think of is this:

    Build an email list of subscribers that are extremely targeted; in other words, they are seeking to buy exactly the software you are selling.

    Then market your software to those subscribers and show them exactly how your solution solves their need.

    It's pretty simple really.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author Nico Puegher
    Everyone provided you awesome ways to take action, I would add giving the software for free or at least for some testing, if it is good, people will be your marketing from mouth to mouth.
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    • Profile picture of the author Ismail AL Ghani
      Originally Posted by Nico Puegher View Post

      Everyone provided you awesome ways to take action, I would add giving the software for free or at least for some testing, if it is good, people will be your marketing from mouth to mouth.
      I totals agree with Nico.
      Everybody loves free stuffs. You may also :
      Create a blog about it, create a demonstration of it at work.
      Give Review copies to the Big Boys.
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  • Profile picture of the author vishwa
    I suggest you to try out some PPC programs like Google Adwords and Bing ads. It will help you to initially boost your online sales. Later you can move to other sources.
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    Techbizmasters.com- Blogging, Technology, and Digital Marketing
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  • Profile picture of the author loyaanderson
    Social Media is a efficient way as it communicate & reaches wide range of audience. I has always been the best tool to work with, moreover customers are another tool,ie. word of mouth.
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