Need Help with a Product Title to Avoid Confusion

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I have a guide I've put together. Big guide, lots of information. It's all stuff they need to know.

After they finish the guide, I don't want them to suffer from information overload and not know where to begin. So, I've put together a "Getting Started" guide that basically gives them a direction to go in.

My concern is that they have this big guide and then they have this smaller guide called "Getting Started." Naturally, I would think they would gravitate toward the "Getting Started" guide rather than the big guide they actually need to start with.

And, I don't think a disclaimer of "READ THIS LAST!" would be sufficient. Some people may overlook it or ignore it. I also don't want them to think that the "Getting Started" guide is a shortcut that allows them to skip the big guide.

Any ideas?
#main internet marketing discussion forum #avoid #confusion #product #title
  • Maybe you could include it as an addendum at the end of the book, but part of the same PDF?
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    • [1] reply
  • Dan,

    Sorry if this seems super-obvious, but why wouldn't you want your cutsomers reading the "Getting Started" guide first? (possibly as a free incentive to join your list...)

    Just scratchin' my head here...

    Give them the basics first... then the advanced stuff... seems like the right progression to me...

    Jared
    • [ 1 ] Thanks
  • Dan,

    How about, "My Special Super Dooper Guide Part II"?

    Lead into it with a blurb at the end of "Part I".

    Elmer
    • [ 1 ] Thanks
  • Why not split the big ebook into smaller ebooks?

    Then you could name them all part 1 part 2 etc so they would have to follow in a chronological order!

    Or alternatively instead of calling it 'Getting Started' why not call it 'Read Last' or even give a new download link at the end of the ebook to download the getting started guide or to view it on a blog or something??

    This last method might be quite cool to see the statistics on the views and how long after their purchase it takes them to read the ebook fully!

    Hope these suggestions help you dan

    Tom Brite
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    • [1] reply
    • The "Getting Started" is the, more or less, advanced stuff. My original title was "Putting It All Together" which I didn't much care for.

      It's kind of like this... Here's your BIG book of knowledge. And, after that, here's how you put it to use.

      I already have a different short guide that I can use as an incentive to join my list. (Or, I might keep that guide as part of the product set and create another guide to be used as an incentive.)

      I have a series title and then a separate title for each book in the series. So, I have "My Special Super Dooper Guide: The Guidebook" and "My Special Super Dooper Guide: Getting Started" etc.

      The big book needs to stay as a big book to maintain the organizational structure that I used.

      "Read Last" did occur to me, but isn't appealing. Maybe something like "Moving Forward with What You've Learned" or "The Last Step: Taking Action" or something along those lines...
  • Hey Dan,

    How about titling the one you want read first something like, I don't know,
    "Read This First!"

    You could have a tagline or something to help it tie in
    with the rest of it, but that would eliminate all confusion
    in my honest opinion.

    Is it too simple?
    • [ 1 ] Thanks
  • How bout just sending the smaller ebook a day or two later, as a "Bonus" with an explaination that its a roadmap. This would also keep you in front of your customers.
    • [ 1 ] Thanks
  • OK, I gotcha Dan,

    How about something like:

    Step 1. Learn (Research)
    Step 2. React (Apply Learned Knowledge)

    Step 3. Profit

    People love taking "steps" rather than leaps and bounds...
    • [1] reply
    • You're the only one that knows my domain name, so if you think back, I think you'll have an idea where I'm going.
  • personally? i always go to the getting started guide first, if its available, a good percentage of your audience will be the same i would suppose...
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    • Dan - Can you call the after-guide something like 'Review and Action Plan' or 'Action Steps Check-list' 'Stay on Course Check-list' ... or 'Dessert' vs. the Main Course / Meal of the main manual. It makes me think of the Cole's Notes although it's not a cheat sheet, more of a summary and working map.
      • [ 1 ] Thanks
  • Book 1 - The System
    Book 2 - Activation of the system
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    Need Help with a Product Title to Avoid Confusion

    I have a guide I've put together. Big guide, lots of information. It's all stuff they need to know. After they finish the guide, I don't want them to suffer from information overload and not know where to begin. So, I've put together a "Getting Started" guide that basically gives them a direction to go in.