What are the Digital Marketing Trends in 2016?

7 replies
2016 is said to be the year that will change digital marketing is done. I have identified few trends here- http://goo.gl/F4Fr0f
Let me know if I have missed some.
#2016 #digital #marketing #trends
  • Profile picture of the author KinneyJ2014
    Digital Trends every Digital Marketer should know about in 2016

    #1. Search and e-commerce will go beyond Google to Facebook and Twitter- Facebook is working on a test for their own search engine, which will result in stronger search capabilities within social media.

    #2. Snapchat: Advertisements with an expiration date-Very few brands have used Snapchat as a marketing medium, but in 2016 you won't be able to ignore it.

    #3. Link to extremely engaged audiences with live video streaming (Meerkat & Periscope)-Meerkat & periscope are two apps that give you the opportunity to live stream videos from your mobile and share it with your Twitter community.

    #4. Advertise to users through Instagram- in 2016 Instagram ads will be available to all advertisers.such as Ampush, Brand Networks, 4C, Kenshoo, Nanigans, Salesforce Marketing Cloud, SocialCode and Unified

    #5. Identity-Based Pay-Per-Click Marketing, changing the future of advertising-PPC ads can get incredibly interesting content in front of a much targeted audience, which can in effect turn into viral content.


    Social Media & Search Engine Marketing

    - With virtually everyone using their smartphone or tablet to find information online, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions.

    -If your website still isn't optimized for mobile, then you risk losing out to your
    competitors.



    huge changes in keyword research.

    Siri, Now and Cortana are making the lives of users so much more convenient. But this presents a new challenge to marketers as they must now optimize for voice search

    -Voice searches lean toward long-tail keywords, so be sure to include these terms to increase your chances of ranking.


    Videos will continue to dominate.

    YouTube still receives a massive amount of hits per day. Facebook receives 8 billion
    video views daily as of November 2015.


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  • Profile picture of the author Dsal22
    Intersting post.
    #1 Absolutely, and more than ever it will be on mobile.
    #2 yes, Snapchat fancy themselves as a player but probably like periscope, Blab, Vine, Twist (perhaps MeerKat if they manage a comeback) and a heap of others will find their own niches with Facebook Live and YouTube dominating the open ground.
    #3 Emphatic yes to live streaming, though it won't be Meerkat which has come and gone(for the time being, the pace is so competitive) insert Facebook Live and possible Youtube Live though they are very different animals.
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  • Profile picture of the author reachintan
    I want to add value to this discussion with this link Top Digital Marketing Trends in 2016 from 72 Experts wherein experts give their opinion on trends this year.
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    Chintan Mehta

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  • Profile picture of the author RHCalvin
    I consider YouTube and mobile advertising will be the greatest flow this year. They provided me with great success till now.
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  • Profile picture of the author sayangkuyip
    inbound marketing and VR is the next marketing stuff IMHO
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  • Profile picture of the author Regional Warrior
    Sorry to say you have missed the boat if you are not making good money by now either give up or start planing for 2017
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  • Profile picture of the author aiva
    Great trends mentioned above!

    Look into using Snapchat to attract millennials. Use the recently added Bit Emoji integration to create clever call to actions and offer limited time deals to engage your fans on a more personal level. With Instagram's new update yesterday, take advantage of their Snapchat-like features to promote exclusive content and be the first on the platform to start experimenting tactics to convert your visitors.

    Live video is also an upcoming trend and look into Facebook Live and Periscope to engage with your audience at a specific instance in time.
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