1% conversion on a $500 product

12 replies
Hey warriors,

I've recently launched a $500 product and I am getting around 1% conversion rate on the sales page, which is a bit lower than what I am used to on my previous products. However, it's also true that my previous products were cheaper so...

Here's the question: can anyone with experience on high-price products give me some feedback on that 1% conversion rate?

TIA!
#$500 #conversion #page not found #product
  • Profile picture of the author BrianMcLeod
    Not much info to work with here, AA.

    What's the source of traffic (your list, JV mail, PPC?)
    How many unique visitors has the page received.
    How many actions make up that 1%
    What's the general market? (B2B, MMO, Health/Fitness?)
    How long has the product been on the market?
    What's the competition like?
    What's the funnel like leading to the sales letter (squeeze/video, sales letter?)

    These and a longer list besides will all have an impact on conversions.

    If you can be more specific, without revealing anything you don't want to mention publically, you'll get better advice.

    Best,

    Brian
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  • Profile picture of the author TimGross
    Conversion rate percentage means nothing by itself... The important number is your Value Per Click.

    One out of a hundred people is paying you $500.
    That's $5/click.

    If that's higher than your value per click for your other cheaper products you've promoted then it's doing better. If not, then it's doing worse.
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    • Profile picture of the author janvera
      I assume you're getting the traffic through PPC, if your not paying much for it than your doing excellent.
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    • Profile picture of the author Lance K
      Originally Posted by TimGross View Post

      Conversion rate percentage means nothing by itself... The important number is your Value Per Click.

      One out of a hundred people is paying you $500.
      That's $5/click.

      If that's higher than your value per click for your other cheaper products you've promoted then it's doing better. If not, then it's doing worse.

      True, but I think they were asking if a 1% conversion rate is optimal.

      Which is impossible to know without further information and a good deal of testing.

      $5/click is great, but if you can bump your conversion rate to 1.5% you're making $7.50/click.

      At some point you need to get past comparing performance between products and focus on optimizing.

      For example, a $47 product would have to convert at 10.6% to give you $5/click. So the $500 product is more than likely a way better product to promote. Now, rather than calling it good, work on increasing conversions.
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  • Profile picture of the author Michael Lee
    1% conversion rate on a $27, $37 product isn't very good; but 1% conversion on a $500 is already good, as high-ticket products are more difficult to sell.

    Keep on testing and tracking the results.
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    • Profile picture of the author Jason Moffatt
      Originally Posted by Michael Lee View Post

      1% conversion rate on a $27, $37 product isn't very good; but 1% conversion on a $500 is already good, as high-ticket products are more difficult to sell.

      Keep on testing and tracking the results.
      I know a couple guys that made millions of dollars by getting 1% conversions on $37 to $47 downloadable products.
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  • $5 per click... $2.50 to affiliates. Sounds pretty damn incredible to me if it holds up :-) You got an affiliate link by any chance? hehe
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  • Profile picture of the author santhana
    Originally Posted by Anonymous Affiliate View Post

    Hey warriors,

    I've recently launched a $500 product and I am getting around 1% conversion rate on the sales page, which is a bit lower than what I am used to on my previous products. However, it's also true that my previous products were cheaper so...

    Here's the question: can anyone with experience on high-price products give me some feedback on that 1% conversion rate?

    TIA!
    Is this product from affiliate or your own product...?

    If it is an affiliate, would you please share with us? I want to know which company can pay that high.
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  • Profile picture of the author JasonParker
    As someone else said, it's all about $ made per click. Not conversion rate.
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  • Profile picture of the author Daniel Molano
    Originally Posted by Anonymous Affiliate View Post

    Hey warriors,

    I've recently launched a $500 product and I am getting around 1% conversion rate on the sales page, which is a bit lower than what I am used to on my previous products. However, it's also true that my previous products were cheaper so...

    Here's the question: can anyone with experience on high-price products give me some feedback on that 1% conversion rate?

    TIA!
    1% conversion on a $500 USD product? That's pretty damn good.

    You just need massive targeted traffic now.

    100,000 unique visitors x 0.01 conversion x 500 = $500,000 USD Sales

    And 100,000 uniques is not hard to achieve at all if you know what you're doing.

    Shoot me a PM.

    - Dan Molano

    P.S: I don't do it with PPC.
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  • Profile picture of the author Raydal
    Without having any other information, YES that's a great conversion
    rate for a $500 product. Of course, as mentioned before, the source
    and cost of your traffic will more inform the answer.

    -Ray Edwards
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    • Profile picture of the author Daniel Molano
      Originally Posted by Raydal View Post

      Without having any other information, YES that's a great conversion
      rate for a $500 product. Of course, as mentioned before, the source
      and cost of your traffic will more inform the answer.

      -Ray Edwards
      Well, the most targeted traffic is not PPC, it's organic SEO and it's essentially free.

      I'm talking traffic that has not been pre-sold. Naturally, list traffic for example is better.

      Originally Posted by Jason Moffatt View Post

      I know a couple guys that made millions of dollars by getting 1% conversions on $37 to $47 downloadable products.
      Yes, so do I.

      As said before, what truly matters is the hot lead traffic.

      You have massive amounts of it and you will make millions.
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