Product Creation --> eBooks, AudioBooks, Video, Forum Membership

22 replies
Hi everyone,

Just wondering about product creation. It's been a field I've never felt very comfortable in as I do have many interests and know about a lot of things but they are not things that you would necessarily be able to create a product from. So for example not a lot of "how to" type subjects. I do know how to buy and sell off Craigslist, Ebay, Amazon but I'm not interested in writing about an eBook about that as there are so many already and besides it's a chapter I want to leave in the past.

I mean I see some of these vendors (product creators) are amazing and create these products that make you wonder how the $$$$ they did it. The one exception would be creating a forum membership I could do that but as far as eBooks, AudioBooks, Video are concerned I just can't think of anything I can create to sell. I hear all the time people say to others that say this "you know a ton of things you could create content about" but I'm not so sure that is true. Some people are meant to be creators and some are not and meant to just sell.

Any thoughts?

Thanks J
#&gt #> #audiobooks #creation #ebooks #forum #membership #product #video
  • Profile picture of the author Write Now
    If you have microsoft word and can type with your fingers, then you can create a product. You'd be surprised at how basic some info products look. However, people don't buy them for the looks, they buy them for the information they provide.
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  • Profile picture of the author writeaway
    If I understand the TS correctly, he's thinking that there's a divide between CONTENT CREATORS and SELLERS.

    This is not necessarily the case.

    If, as TS says, he 'knows a lot', why not work with a writer to walk through what you know and fine tune different possible product ideas.

    If you don't feel like writing, just lay out the 'meat' of the idea and there won't be a shortage of people ready, willing, eager, and SKILLED enough to turn your idea into a solid product.

    In fact, this is the ideal situation for people who come up with product ideas - they focus on the idea and leave the product creation to someone else. For sales, they can go to specialists or JV partners as well.
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  • Profile picture of the author ANDREIS
    Originally Posted by jordorules View Post

    Hi everyone,
    I just can't think of anything I can create to sell. I hear all the time people say to others that say this "you know a ton of things you could create content about" but I'm not so sure that is true.
    Any thoughts?
    Thanks J
    Listen, here is what you need to do:

    - Find couple of forums or blogs or groups with a big number of people visiting each day
    - Join them, be there for a month
    - Don't do anything else, but watch, participate and learn what people there are looking for, what is it that they need, what is it that would make them very happy
    - Give them what they want
    - Among so many online communities you will find the one that you can contribute to
    - If you give people what they want you will make money.

    That's it!

    If you don't like this then you're not happy with creating products and you should make money in other ways. For example I'm making money primarily with Amazon. I'm not that into product creation because it's not that easy to get through all the bad products and outright lies. So, find the way of making money that makes you happy, once you find it don't get away from your computer for 1 month. Work, work, work...later you will have money and you will be able to go to very distant lands...
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  • Profile picture of the author Profit Traveler
    Absolutely excellent shares above I totally agree with.

    I would just add that an info product does not have to be in the IM niche.

    As you mentioned you can match it with your comfort zone on how you present it either audio or video format.

    Even the Interview of experts still works because readers do learn and benefit from that.

    I always like to consider what I write a RESOURCE.

    That keeps me focused on it's original intent.

    I have not dove into Fiction writing as of yet.

    Do not focus on sales so much as your intent to help your market.

    When I feel it is a helpful resource then I am very happy with it then I try to pack even a little more value into it then it is complete.

    Have fun with it be creative with it.

    And absolutely nothing wrong with handing your baby over to a pro to put it together for you.

    Just like you write in your post here just be yourself it can be very appealing.

    I think product creation is very exciting from start to finish I wish you success with it.

    -Art
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  • Profile picture of the author jordorules
    Thanks for your input very valuable insights! I really don't think it is for me at least for right now. Maybe one day. I think I would go the forum membership route if anything. Provide value that way with a free forum and then a paid section like the WF has done. Maybe that is because I'd had experience with forums I don't know.

    J
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    • Profile picture of the author Ralph83
      Originally Posted by jordorules View Post

      Thanks for your input very valuable insights! I really don't think it is for me at least for right now. Maybe one day. I think I would go the forum membership route if anything. Provide value that way with a free forum and then a paid section like the WF has done. Maybe that is because I'd had experience with forums I don't know.

      J
      Cool thing about the membership route, is that it'll enable you to build a pretty steady revenue stream (if it's good, people won't cancel). While selling a product like an ebook, can lead to a pretty unstable revenue stream... today you sell 5, tomorrow just 1.
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  • Profile picture of the author DIABL0
    The way to make money is to develop your own PPL (pay per lead) offers, rather than MMO products. Not that MMO doesn't make money, just it's not nearly as big as mainstream lead generation and these are free offers that all a user has to do is fill out a form / no sale is need to make money.

    Also, how many people have tried creating a MMO product and failed...most that try! Those that don't do MMO, everyone is about niche this and niche that, because the theory is that you can find a way to generate cost effective traffic with smaller untapped niches. But niches more or less suck, because they are not that scalable.

    Where with PPL you want to go after big markets, because the bigger the market, the easier it is to find buyers for the leads. I'm sure for many, the thought of having to find buyers is a scary thought. But it's really not that hard, as leads are the lifeblood for many companies.

    The real key to making this work is developing a page / form and optimize it so that it converts well. Simply because most users that develop offers are not capable of generating their own cost effective traffic and need affiliates to generate the leads. So the higher your offer converts, the easier it is to attract big affiliates.

    When I say big affiliates, I'm talking about affiliates that can consistently produce $10K-$100K+ per month in commission. I'm sure some will think that I'm full of crap regarding getting affiliates that can do those numbers. But in the PPL business, there's lots of affiliates capable of doing it and they are always looking for high converting offers to promote.

    What most people don't realize is that in addition to making a percentage of all the leads generated. You also get to monetize all the thank you page traffic and you get to keep a copy of all the data generated and monetize it, which the data can be a goldmine. From both, you get to keep 100% of what you generate.

    I'm not going to give away my secrets regarding this, but a couple tips...Optimizing the form to reduce the number of fields is key and in some cases the response from one fields, changes the next field(s) required. Also, much of the traffic these days is mobile, so you need to take this in to consideration and optimize for it as well. Don't skimp on your hosting, I have seen as much as a 10% increase in conversion rates by going with fast/reliable hosting over what most think is decent hosting.

    After you fully develop your first offer, then you want to do it over and over with additional offers, so you can fully monetize the capabilities of your affiliates.

    That's my 2 cents on this and I've been doing it for a very long time. I developed my first PPl offer back in the late 90's.
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  • Profile picture of the author ZZ2008
    Product creation can be very lucrative. As BlueBridge mentioned, there are services out there that will set your entire funnel up - lead magnet, main product, upsells, downsells, email responder series, sales page, affiliate page, etc, etc, You can also outsource one component, two components, or as many as you wish. All it really comes down to is if you want to get into the field or not.
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    • Profile picture of the author jordorules
      Originally Posted by ZZ2008 View Post

      All it really comes down to is if you want to get into the field or not.
      ZZ2008, it can't be that simple. Maybe I just don't understand it fully yet and all the tools available to product creators.

      Diablo I really liked your post. I am more along the lines of your view point.

      Sean I PM'ed you and I'll have a look at the product your offering. Thanks J
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  • Profile picture of the author Mark Singletary
    Instead of thinking of this as a product (ebook, audio book, video, etc.) vs. a forum membership, look at the forum membership as the product because it is. Kurt, for example, has a paid subsection of this forum all about video creating and marketing. This is as much a product as anything else.

    Also, assuming you have a forum aren't you going to post your thoughts or answer posts as the forum owner? What's wrong with taking 50 of your posts (or how many ever) and editing them and creating a standalone ebook?

    If your forum topic is a boring subject that no one wants to be part of, they won't join that - even for free - any more than they'd buy an ebook with the same boring subject.

    Mark
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  • Profile picture of the author jordorules
    Thanks Ralph and Mark very good points. So maybe I'm being too "restrictive" and "pre-judging" what people will want to read. ??? Is that what I'm hearing you tell me? J
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  • Profile picture of the author DeadRooster
    When it comes to product creation the bottom line is this: Can you solve a problem?

    It also helps if that problem is common and desperate. The more common and desperate the better.

    Once you have a problem you can solve, all you have to do is ask yourself, "What would be the best way to help these people?"

    Do some research if you have to.

    Then focus on creating a product that actually helps them.

    What's the first thing they need to do...
    What's the second thing they need to do...
    What's the third thing... etc.

    It doesn't matter if you're doing an eBook, an audio or a video; that's the pattern you'll need to follow.

    Seriously, if you temporarily forget about "making money" and focus on helping people, and then follow the above pattern the product practically creates itself.
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  • Profile picture of the author jordorules
    Great advice DeadRooster! J
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  • Profile picture of the author Eagle07
    You might want to take this route too...

    Think of a product you want to market. See if others have already created it. Buy the product and see if it fits you. If yes then promote it massively as an affiliate and you would skip the hassles of creating then marketing your own product. However, if you see a lot of things to be improved on the product, improve it yourself and make it the best as you can then market it as your own new product.
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  • Profile picture of the author wealthguru2016
    Hi Jordorules, I want to encourage you with some few tips because myself am a content (precisely e-books & Videos) marketer. Please take note of the following:
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  • Profile picture of the author Oziboomer
    Seriously if you have knowledge of anything you can create products or a following.

    The way I've found to be productive in this regard is to make video content first.

    This is how I leverage the content.

    First I broadcast live to members or if it is a new lead generation video I record and put on Youtube.

    Then we edit the live and produce Hi-Def content that we make into both membership content and at the same time we make DVD content that we upload to Kunaki.

    Then I extract audio and it becomes a podcast.

    Then the audio is transcribed by REV - https://www.rev.com

    The transcription gets edited and we add images (usually still shots from the video)

    and we create Kindles or E books.

    Inside the DVD we put inserts to drive prospects to a library of downloadadable content, more DVDs ora a trial or more free content.

    Inside Kindles we link them all together and drive prospects to a trial or more content as above

    We also extract trailers that we upload to Youtube to generate more leads to the memberships we have set up.

    There is more but if you follow that method of creating content for multiple modalities it will be more than enough for most people to build a successful business.

    Best regards,

    Ozi
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  • Profile picture of the author Kurt
    Maybe the most profitable products are software programs. Hire or team up with a programmer.

    Here's a simple formula to create software programs...find successful programs then:

    If the program is expensive and full featured, make another that is less expensive and has fewer features.

    If the program is inexpensive and has few features, add some features to it and make it more expensive.

    I'm really surprised that more people/programmers don't take advantage of all the "launches" going on that only offer their products for a limited time. They're really opening the doors for competitors to offer similar products that aren't limited time offers.

    Another option is to find popular "open source" software and create training for it. Open source means you can give it away, sell it, etc. You can give it away and your training course becomes the product. There's lots of open source programs and software out there that replace expensive programs.


    BTW, the Google Chrome browser itself is built on the open source Chromium browser.
    https://www.chromium.org/
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    • Profile picture of the author maxdosh
      Originally Posted by Kurt View Post

      Maybe the most profitable products are software programs. Hire or team up with a programmer.

      Here's a simple formula to create software programs...find successful programs then:

      If the program is expensive and full featured, make another that is less expensive and has fewer features.

      If the program is inexpensive and has few features, add some features to it and make it more expensive.

      I'm really surprised that more people/programmers don't take advantage of all the "launches" going on that only offer their products for a limited time. They're really opening the doors for competitors to offer similar products that aren't limited time offers.

      Another option is to find popular "open source" software and create training for it. Open source means you can give it away, sell it, etc. You can give it away and your training course becomes the product. There's lots of open source programs and software out there that replace expensive programs.


      BTW, the Google Chrome browser itself is built on the open source Chromium browser.
      https://www.chromium.org/

      Hey that is smart....but where does one find software developers that wont charge a fortune
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  • Profile picture of the author peare7
    Here are some great ways to get ideas or material to make products with: (1) There are millions of books in the public domain that you can use without having to ask for permission or to pay royalties. Many of the public domain books are online and can be used as a base for your product. (2) You can use PLR (Private Label Rights) products to create your own products. There are also white label software products that you can re-brand as your own. (3) There is software that can help you to create software without you knowing programming e.g Andy Brocklehurst's iCurator Pro, Ez Software Maker and Software Product Magic; Thomas Belknap's Easy Software Builder; there is also Instant Profit Brander and Very Easy Software Builder. There is also SoftwareZator which is free. You can also check out Seth Turin's uBot Studio. Most people do one or the other of these things but few combine all so that would be a good way to set yourself apart.
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  • Profile picture of the author TiffanySimpson
    You could just create a product for a small niche. Maybe like a program to assist students. If you have family members in school, let them be your target audience. It is easier to sell to and get referrals from people you know. Then develop your product around that audience. It doesn't have to be about a broad niche that has a million potential clients. Look at a smaller group and think about a product that can provide reoccurring sales.
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  • Profile picture of the author adamsvirgo
    I like this article. Thanks
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