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How much is the Online Marketing Niche Worth?

by John Hillage
6 replies
Hi guys - I spent about 20 minutes trying to find out roughly what the online marketing niche is being estimated as valued at on Google.

But got nowhere - mainly because all those damned internet marketers had taken the slots for anything to do with the keywords "internet marketing" and "online marketing" for their fancy-dan ebooks and "free mini-courses"

Anyway does anyone have any ideas or a link to a relevant article on this question?

Thnaks

John
#marketing #niche #online #worth
  • Profile picture of the author Steve Taylor
    Originally Posted by John Hillage View Post

    Hi guys - I spent about 20 minutes trying to find out roughly what the online marketing niche is being estimated as valued at on Google.

    But got nowhere - mainly because all those damned internet marketers had taken the slots for anything to do with the keywords "internet marketing" and "online marketing" for their fancy-dan ebooks and "free mini-courses"

    Anyway does anyone have any ideas or a link to a relevant article on this question?

    Thnaks

    John
    Don't know and don't really care but if you google your question:
    How much is the Online Marketing Niche Worth?

    You might skirt the other keywords.

    -Steve
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    Ask...Because you never stop learning.

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  • Profile picture of the author John Hillage
    Tried it Steve - but no joy!
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    • Profile picture of the author Steve Taylor
      Originally Posted by John Hillage View Post

      Tried it Steve - but no joy!
      Try the google news search and similar, CNN etc.

      -Steve
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      Ask...Because you never stop learning.

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  • Profile picture of the author Ron Douglas
    It's huge. So big that I wouldn't even call it a "niche" - online marketing is now mass media and the recognized trend of the future.

    Try Neilson ratings, Neilson Netratings. Doubleclick may also have some information as well as IAC interactive. Do searches for their market share and it may tell you their % of the total market.
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  • Profile picture of the author John Hillage
    The nearest quote I could find if anyone's interested is from Wikipedia:

    In 2008: US eCommerce and Online Retail sales projected to reach $204 billion, an increase of 17 percent over 2007.

    http://en.wikipedia.org/wiki/Electronic_commerce
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    • Profile picture of the author Stanley Tang
      Well, in terms of online "marketing", I'll say its pretty small.

      But online "Commerce", then probably around $204 billion.
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      eMillions: Behind-The-Scenes Stories of 14 Successful Internet Millionaires
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