Blogging for Profit really is a JOKE isn't it?

28 replies
Is it?

I'm not sure.

Some business models seem to be profitable in blogging, but maybe I chose a wrong niche?

I have created a community website (blog) that centers around a community calendar and that includes every possible event for families - and even pub and bar entertainment (to make sure everyone in the city can find a reason to visit my blog). Some preliminary tests on Facebook have shown that the blog/calendar is very popular with my city of 70,000 people, but I've failed in figuring out how to make money from this blog. Advertising was my original thought, but shuffling from door to door to sell $250 ad spots really isn't my idea of the online lifestyle.

How would you go about monetizing a blog like this?

Thanks in advance...
#blogging #joke #profit
  • Profile picture of the author superowid
    A lot of factors are considered here. Niche, traffic source, site layout, professional content, engagement, etc. And certainly a lot of test, test and test to see if your niche and target market are really connected to your content. You might want to dig a little deeper on sub niche and focus more on it. The one that you can find some products related to the sub niche, and you can be an affiliate of it. IMHO.
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  • Profile picture of the author ChrisBa
    Just launching 1 blog and expecting to make money isn't a guaranteed way to make money, or a good way to judge if you can make money by blogging..

    If this one didn't work, launch another one, launch a few.. not every campaign/site will be a success..
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    • Profile picture of the author jeremytfleming
      Originally Posted by ChrisBa View Post

      Just launching 1 blog and expecting to make money isn't a guaranteed way to make money, or a good way to judge if you can make money by blogging..

      If this one didn't work, launch another one, launch a few.. not every campaign/site will be a success..
      Thanks Chris - I am actually onto #2 now as well, but before I flush my community site down the non-profit toilet, I figured I'd pick the brains of the smartest marketers on the planet.

      Thanks for your feedback!
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  • Profile picture of the author wolfmmiii
    Think outside of the box...

    Approach local youth sports clubs (who are ALWAYS looking for good fundraisers) and offer them a 50/50 split on advertising sales.

    Businesses LOVE helping out local youth teams. Get the teams to do the work for you.
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    • Originally Posted by wolfmmiii View Post

      Think outside of the box...

      Approach local youth sports clubs (who are ALWAYS looking for good fundraisers) and offer them a 50/50 split on advertising sales.

      Businesses LOVE helping out local youth teams. Get the teams to do the work for you.
      UMMMM, thanks. Great idea. I'm gonna use that one.
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  • Profile picture of the author danieldesai
    Originally Posted by jeremytfleming View Post

    Is it?

    I'm not sure.

    Some business models seem to be profitable in blogging, but maybe I chose a wrong niche?

    I have created a community website (blog) that centers around a community calendar and that includes every possible event for families - and even pub and bar entertainment (to make sure everyone in the city can find a reason to visit my blog). Some preliminary tests on Facebook have shown that the blog/calendar is very popular with my city of 70,000 people, but I've failed in figuring out how to make money from this blog. Advertising was my original thought, but shuffling from door to door to sell $250 ad spots really isn't my idea of the online lifestyle.

    How would you go about monetizing a blog like this?

    Thanks in advance...

    Most profitable blogs fall into one of 2 categories:

    1. Blogs that cater to a specific niche that has proven buyers, and they follow up with those readers via email and recommend related products or services.

    2. Blogs that generate massive traffic that isn't niche focused and as a result they resort to selling ad space; they can make a good income this way due to sheer traffic volume.

    Honestly, I don't know if your blog can satisfy that first category, so selling ad space might be your only feasible choice if you can't find something to sell or recommend to your visitors.

    Regards,
    Daniel
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  • Profile picture of the author answergal
    The real question is "can a blog help me build a successful business?"

    The answer is yes, for sure.

    But you must have a "money niche" where there is profit to be made from a substantial audience, and you must use your blog to get them 1. onto your list and 2. into your sales funnel.

    Here's the thing... you need to get lots of traffic to your blog, and as you do, you'll be building a business capable of profits. Those profits can be scaled depending on what your niche is, what your sales funnel is, and how much traffic you're pulling.

    I just put up a WF blog about getting traffic to your blog, you could check it out if you think it could help...

    Good luck with it.
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  • Profile picture of the author SeanSupplee
    Blogging can be very profitable but it takes a great deal of time and effort. It is something you really have to stick to and constantly pump out good shareable quality blog posts.

    I would say don't expect much from a blog in terms of traffic until a good year into it.

    If your just selling ad space on your blog for income they you are really cutting yourself short.
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  • Profile picture of the author Kurt
    It seems to me that having the calendar is a great way of building an email list of local businesses that you can market to with follow ups. Give them marketing tips as well as offers for design and marketing services, which you can outsource or use white label solutions.


    Make it free to list on the calendar, but they must enter and verify an email address to us it.


    My guess is that you're entering the calendar info yourself? If so, you need to find a way that users enter the info.
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  • Profile picture of the author TheGMa
    Kurt, I really like your suggestion - one hell of an idea. It certainly made my little gray cells go all twittery with things I can do on my own site.

    - Annie
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  • Profile picture of the author kazimuhith
    Indeed it takes a lot of hard work to get a blog popular and thus profitable. Successful bloggers like John Chow worked hard on blog content and coverage for years before being successful. Then you won't have to go door to door to sell ad space. Businesses will come at your door.
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    • Profile picture of the author Devilfish168
      Originally Posted by kazimuhith View Post

      Indeed it takes a lot of hard work to get a blog popular and thus profitable. Successful bloggers like John Chow worked hard on blog content and coverage for years before being successful. Then you won't have to go door to door to sell ad space. Businesses will come at your door.
      Actually I See those managed to earn few K from Adsense...

      their sites are quite long ...

      Seriously I have " doubts " on those claim just 6 months their site can earn 200 per day from Adsense.

      " Well perhaps they have a lot SEO services etc " I don't know but I feel is " hardly hard to believe "

      some even claim within 3 months , they can managed to earn 50 bucks constant per day from Adsense...
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      • Profile picture of the author Peter Johnson0
        Originally Posted by Devilfish168 View Post

        Actually I See those managed to earn few K from Adsense...

        their sites are quite long ...

        Seriously I have " doubts " on those claim just 6 months their site can earn 200 per day from Adsense.

        " Well perhaps they have a lot SEO services etc " I don't know but I feel is " hardly hard to believe "

        some even claim within 3 months , they can managed to earn 50 bucks constant per day from Adsense...
        I agree. It seems too good to be true.
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  • Profile picture of the author luketr
    shuffling from door to door to sell $250 ad spots really isn't my idea of the online lifestyle.
    With all respect, it's not the website that makes "blogging for profit a joke" its your approach.

    The alternative to "shuffling from door to door" to sell advertising space is that business come to your door. Now you've done excellent work getting 70,000 of your local community to find your site, but what have you done to make businesses aware of site to prevent you having to do the leg work?

    If you've set this site up properly, you should have some pretty good data on the visitors to your site allowing you to offer quite targeted advertising opportunities. For example, have a group of your site's users been visiting a lot of child based activity calendar pages? Not only have you got an ascertainable niche audience to show to advertisers you've got plenty of affiliate products you could send out in an email blast to parents.
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  • Profile picture of the author ma247
    Blogging is a common way to make money online But
    you must choose a particular niche and write articles
    with that niches. If once rank on google you will
    get passive income each month from product selling,
    adsense, email marketing and promoting cpa offers.

    Thanks
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  • Profile picture of the author brycerae
    It can't happen overnight, but it can happen. You have to take the likes of keywords, yoast etc. There are many social platforms you can use, such as FB, Twitter, Pinterest...
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  • Making money from a blog isn't a Joke; the way most people approach blogging certainly is.

    If you have to start today and position your blog to make money for you, prepare to put in years of work before anything worthwhile comes your way.

    In the meantime, you'd spend days and nights writing up content (If you can't write, you'd then have to hire a professional blogger to do that for you).

    Spend days and nights promoting the heck out of your blog.
    Do what you can to make sure SEO is working for you.
    Try and build your list so that you have a captive audience you can market to.
    Rinse and repeat, everything.

    It was easy enough for me to write what you ought to do. As someone who's been managing clients' digital marketing campaigns, and I blog everyday, I just happen to know how impatient everyone gets because of this.

    Clients always give up just before their business blogs have any chance of making it.

    Individual bloggers start blogs with the expectation of making money (the wrong way to start) and give up even before they could manage to put up a couple of blog posts on.

    The hardest part is to work in a dark tunnel, write forever, promote like there's no tomorrow, do everything you can, and still have nothing to show for it, until you will.

    Unlike selling products or services, the money isn't instant. Where it's not instant, only a few brave hearts can do it.
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    • Profile picture of the author discrat
      Originally Posted by ashwinsatyanarayana View Post


      If you have to start today and position your blog to make money for you, prepare to put in years of work before anything worthwhile comes your way.
      It may not take years for some people but you are right it does take some work and time. And in MOST cases a period of time where you are Blogging to "crickets". That is the challenge for most people in blogging.

      Being able to withstand those "lonely" times. The fact is most people just do not have the tenacity or patience to keep it up thru the darkness


      - Robert Andrew
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      • Originally Posted by discrat View Post

        It may not take years for some people but you are right it does take some work and time. And in MOST cases a period of time where you are Blogging to "crickets". That is the challenge for most people in blogging.

        Being able to withstand those "lonely" times. The fact is most people just do not have the tenacity or patience to keep it up thru the darkness


        - Robert Andrew
        Agreed, Robert Thanks for Chiming in
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  • Profile picture of the author goyem
    what's your plan bro ?
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  • Profile picture of the author JohnMcCabe
    Originally Posted by jeremytfleming View Post

    Is it?

    I'm not sure.

    Some business models seem to be profitable in blogging, but maybe I chose a wrong niche?

    I have created a community website (blog) that centers around a community calendar and that includes every possible event for families - and even pub and bar entertainment (to make sure everyone in the city can find a reason to visit my blog). Some preliminary tests on Facebook have shown that the blog/calendar is very popular with my city of 70,000 people, but I've failed in figuring out how to make money from this blog. Advertising was my original thought, but shuffling from door to door to sell $250 ad spots really isn't my idea of the online lifestyle.

    How would you go about monetizing a blog like this?

    Thanks in advance...
    The part I bolded is the flaw in your thinking. You chose a business model that depends on making contact with offline businesses. The way you do that is talking to them.

    wolfmii gave you a great idea for "outsourcing" that shuffling from door to door.

    Lose the notion of "the online lifestyle" and embrace the idea that establishing this kind of business will take some grunt work up front. There are ways to let other people do some of it for you, but it still has to be done.

    Once you've established that advertiser base, and established systems to grow and maintain it, then you can start thinking about an "online lifestyle."
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  • Profile picture of the author lewtalon
    Blogging can be very profitable. Just like making YouTube videos can as well. But when we think of YouTube, everyone knows its only a few people who are able to make a decent profit out of it, and the rest just upload videos and don't have many views.

    The best thing to do when it comes to blogging is this CREATIVITY

    That's right, you NEED Exclusive content that hasn't been brought out before. Not saying you can't create a blog post that has already been done before, but make sure you add to it, don't copy.

    Blogging is all about CONTENT. You need to create good and large amounts of content to make sure you get your name out, and build a site that drives traffic naturally and organically.

    Then, once you've built a site that drives a decent amount of traffic, start launching some email opt-ins, and create a free product that you can release when they sign up. Or even better, you can offer an exclusive affiliate product (some can be found on ClickBank).

    The key to making a profit off a blog is having traffic. Build traffic and then you will see money coming your way.
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  • Profile picture of the author Matthew Lundgren
    I definitely think that this website idea has merit, especially for tourists if they are visiting and want to explore what kind of events will be happening the town while they are there.

    As far as monetizing goes, have you tried Adsense or other ad networks? It may be a slower process in earning (and less money) than selling ad spots to local businesses, but it could provide an easier way to fill your ad space.

    If you don't want to go door to door to these businesses, I would suggest just emailing them or calling them. You can usually find contact information for them if they have a website, then just include a link to your site, a description of what you do, what kind of traffic you get to the site, and then let them know that you think it would be a great boost to their business if they advertised on your site.

    What kind of advertisements were you thinking of having? Just simple like banner ad spots? Or perhaps charge pubs and other event holders a small fee to list their event on your calendar?
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  • Profile picture of the author rjd1265
    My buddy is a blogger and makes over $25,000 a month. you just have to know how to promote your blog to your target and where to set up your affiliate links on your blog.
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  • Profile picture of the author Steve B
    Before you give up on your blog, take a look at this resource:

    Darren Rowse, ProBlogger

    Lots of proven and workable ideas about monetizing a blog.

    Steve
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  • Profile picture of the author 3wCorner
    No, it's not. Blogging can be stressful but it's a good way to earn income.
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  • Profile picture of the author SiteNameSales
    Funny you should mention this, as I am beginning to repeat myself in some of my posts and I was becoming a bit discouraged looking for topics.

    Nevertheless, I see my blog as providing value to visitors (most of the time) and it seems to generate more opt-ins than a landing pages. I think it adds to the credibility of the products I am promoting and even if folks aren't waiting with bated breath for my next post, I get enough signups over time to make me optimistic.

    This is maybe a round-about way of saying I'm not relying on my blog to make money. It is the products I promote on my blog that make the money. Sure, there's a dollar here and there with Adsense and many of my posts have affiliate links to useful marketing products from a variety of sources.

    But I provide the opportunity on my blog to enter a sales funnel with a quality product for every income level. And, despite the occasional spell of writer's block, my blog is continuing to grow.
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  • Profile picture of the author Brent Stangel
    I figured I'd pick the brains of the smartest marketers on the planet.
    Are you lost...or just confused?
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