Question about promoting a product

20 replies
Greetings everyone!

After a long break, I'm finally starting to promote products again! I have picked the bodybuilding niche, because of personal interest. I'm trying to design the landing page, and I have found an ebook PLR on my computer, that I have permission to edit, translate and sell as I have created it. The ebook has 61 pages, including basic exercises, recipes, and guides. I'm thinking about giving the ebook for free to the people who subscribe to my e-mail list, and after a few days with articles, I will promote a ClickBank product about gaining muscles.

I'm not sure if it's a good strategy because I'm afraid of the subscribers will stick to the ebook and not buy the product. I have been thinking about promoting a supplement, but I could not find one on ClickBank.

Thanks for taking your time reading this.
#product #promoting #question
  • Profile picture of the author JohnMcCabe
    Pick out a section of the book that can stand alone, maybe 10-15% of the content. Use that as your opt-in incentive.

    Sell the ebook for a relatively low price (~$10, maybe). Buyers go on their own list.

    Now you can promote your CB products, accessories and supplements from Amazon, etc. to proven buyers.

    And before you turn up your nose to Amazon because of low commission or a short cookie (and there will be people jumping in to urge you to do so) consider that a) you're offering products to proven buyers from one of the most trusted companies online and b) you'd be adding incremental income, not trying to make a living on 4-8% of relatively low-priced items.
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    • Profile picture of the author Gulogomi
      Originally Posted by JohnMcCabe View Post

      Pick out a section of the book that can stand alone, maybe 10-15% of the content. Use that as your opt-in incentive.

      Sell the ebook for a relatively low price (~$10, maybe). Buyers go on their own list.

      Now you can promote your CB products, accessories and supplements from Amazon, etc. to proven buyers.

      And before you turn up your nose to Amazon because of low commission or a short cookie (and there will be people jumping in to urge you to do so) consider that a) you're offering products to proven buyers from one of the most trusted companies online and b) you'd be adding incremental income, not trying to make a living on 4-8% of relatively low-priced items.
      Thank you very much for the high-quality reply, I do appreciate it. I have never heard about promoting Amazon products. Is it possible to get a link?
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    • Profile picture of the author agmccall
      Originally Posted by JohnMcCabe View Post


      Now you can promote your CB products, accessories and supplements from Amazon, etc. to proven buyers.

      And before you turn up your nose to Amazon because of low commission or a short cookie (and there will be people jumping in to urge you to do so) consider that a) you're offering products to proven buyers from one of the most trusted companies online and b) you'd be adding incremental income, not trying to make a living on 4-8% of relatively low-priced items.
      And, to add to this. Amazon are the Kings of upselling. So, if you send a customer to amazon to purchase a bottle of supplements, chances are they will purchase other products as well. Your $20.00 sale could turn into $100.00

      al
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  • Profile picture of the author ydsimple
    Good strategy is to put affiliate link inside your free report, works great as well.
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    • Profile picture of the author Gulogomi
      Originally Posted by ydsimple View Post

      Good strategy is to put affiliate link inside your free report, works great as well.
      Thanks! I will remember that
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  • Profile picture of the author Matthew Lundgren
    If you can try to craft the ebook as some sort of "starter" guide or kit, then it may be easier to sell to your list later on.

    Perhaps within the ebook, put affiliate links by each exercise/section that are for additional equipment needed for that section, or supplements that can help speed up the process.

    This is a fear I think for everyone, that their list will just be filled with freebie seekers, so if you can connect the freebie in some way to the affiliate products or your own product, hopefully it will be an easier transition for your subscribers.

    Best of luck!
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    • Profile picture of the author Gulogomi
      Originally Posted by Matthew Lundgren View Post

      If you can try to craft the ebook as some sort of "starter" guide or kit, then it may be easier to sell to your list later on.

      Perhaps within the ebook, put affiliate links by each exercise/section that are for additional equipment needed for that section, or supplements that can help speed up the process.

      This is a fear I think for everyone, that their list will just be filled with freebie seekers, so if you can connect the freebie in some way to the affiliate products or your own product, hopefully it will be an easier transition for your subscribers.

      Best of luck!
      That is not a bad idea! Thank you very much for the tip.
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  • Profile picture of the author Randall Magwood
    Originally Posted by Gulogomi View Post

    I'm thinking about giving the ebook for free to the people who subscribe to my e-mail list, and after a few days with articles, I will promote a ClickBank product about gaining muscles.
    It's a plan. But what will you do for earning more money from your 1-time customers that you generate for the vendor? The product needs to offer a large chunk of money for every sale that you generate. That's all i'm concerned about in this situation.

    If there's a monthly membership offer you can promote to your email leads where you get paid every month the customer remains in the program.... then promote THIS product.
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    • Profile picture of the author katrim
      Originally Posted by Randall Magwood View Post

      It's a plan. But what will you do for earning more money from your 1-time customers that you generate for the vendor? The product needs to offer a large chunk of money for every sale that you generate. That's all i'm concerned about in this situation.

      If there's a monthly membership offer you can promote to your email leads where you get paid every month the customer remains in the program.... then promote THIS product.
      That's a very good point. Recurring income is somehow like a holy grail of affiliate marketing: do the work once, earn month after month.

      Some examples:
      Exercises at home | Home workouts | Fitness made easy: Ezyfit :: Ezyfit :: Your Online Trainer
      Kayla Itsines - Sweat With Kayla

      In that regard I could suggest home fitness programs like BeachBody for example. Although not recurring, the programs they have are created in such way that once you finish one, you're very likely to upgrade to a harder one.
      Here's an article about their affiliate program: Beachbody Affiliate Program | Can You Really Make Money? | Of Course!
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  • Profile picture of the author Brent Stangel
    Pick out a section of the book that can stand alone, maybe 10-15% of the content. Use that as your opt-in incentive.
    I've had success with "Get the first chapter free." At the end of the first chapter is a link to the sales page for the entire book.
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  • Profile picture of the author Gulogomi
    Thanks everyone for the magnificent answers. I have already learned a lot, and I really appreciate the answers!
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  • Profile picture of the author fredi
    I think your strategy is good. I suggest you to write your eBook as customer will want to buy your product. You may hire a top-notch writer to do it.
    For promoting CB product you may use Facebook. If you can use Facebook in an effective way, you would be able to easily make good commission.
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  • Profile picture of the author grandstar
    Clickbanks is not known for supplements. CB is 99.99% downloadable stuff
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  • Profile picture of the author discrat
    I think what John said. I have termed it UBI ( Useful But Incomplete). Give them a snippet of that PLR and make sure you edit it and make it high quality.

    Your Giveaway does NOT have to be a Masterpiece. Just enough that they feel like they are getting True Value and just enough where they want more as well

    It's a balancing act


    - Robert Andrew
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  • Profile picture of the author Gulogomi
    Thanks fredi, grandstar and discrat. I'd appreciate the help
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  • Profile picture of the author PatrickPhan
    Best of luck !
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  • Profile picture of the author gr8cashflow
    Giveaway ebooks should be short (7 to 10 pages) and vague so it will leave them hungry for more.... leading to your promoted product for sale. You could take from that ebook highlights and put them together for your own ebook to give away and if you wanted take a few vague titles from your promoted product and put in your giveaway to make them want the featured product even more.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by gr8cashflow View Post

      Giveaway ebooks should be short (7 to 10 pages) and vague so it will leave them hungry for more.... leading to your promoted product for sale. You could take from that ebook highlights and put them together for your own ebook to give away and if you wanted take a few vague titles from your promoted product and put in your giveaway to make them want the featured product even more.
      10-15 years ago, when email and ebooks were still new and exciting, this might have worked. People now are much more jaded when it comes to short, fluffy but useless information meant to bait them into a paid product.

      What I'm hearing is that the type of product you recommend goes a long way to killing any chance of actually making a sale. People see 7-10 pages of vague puffery and delete the "ebook" and unsubscribe.

      While I have no problem with keeping things short (7-10 pages is fine), the report/ebook should address a very specific piece of the more general topic, and give a piece of actionable advice the new subscriber can apply immediately and see results. That quick, small win goes a long way toward building the 'know, like and trust' you need for successful sales.
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