Why failing your first product launch is a Good Thing

8 replies
Ever launch a product that flopped....

... or set up an ad campaign that ended up filling FB's pockets....

... or tried an affiliate marketing thingee that resulted in 98374637637 unsubscribes with zero profit....

... or any of the stuff like that?

Well, I just came across:


and OH! I can soooo relate to it.

Yaro Starak, you might know, is one of the leading lights in online marketing (with a site like


you kinda sorta can get that.....)

... and what he writes about, The Journey, NOT the Destination

is SO true.


"...A Seven Year Overnight Success

Looking at the early success of my blog you might say that I had good timing. Blogging was new, and I jumped on early, getting a lot of free traffic from Google search results.

However if you drill down a bit, the only reason I could capitalize on this good timing, was because I wrote so many articles.

Why could I write so much content? Because I had spent SEVEN years running different projects by then.

I had so much locked inside my head that I could easily sit down and just explain what I did in the past or what I was currently doing with my business.

I never got writers block. I never lacked for topic ideas. My biggest problem was I couldn't get out everything I knew even if I wrote all day long. I had to decide what to focus on -- what story to tell -- at the expense of not writing about something else...."

Can you relate?

And your takeaway?

Every failure you make....

... is simply one more stepping stone to your success.

Do you agree?
#failing #good #launch #product #thing
  • Profile picture of the author danieldesai
    Oh yeah, this resonates with me well.

    I've always said that failed projects are feedback to what you shouldn't do, provided you identify what was the actual problem.

    One of the harshest lessons I've learned was something simple and a bit stupid...

    Before driving traffic to a new funnel, be sure to test it out with your own email address first.

    I once spent almost $1,000 on ads without doing that, and there was a hiccup with my autoresponder so very few people were actually receiving my follow-up!

    Of course, that led me down a rabbit hole of learning how to build high converting funnels, and that search led me to becoming good at writing emails (and better at writing in general).

    For me, I've definitely had failures that acted as stepping stones to better results.

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  • Profile picture of the author vic1
    I've had so many failures I can spot one a mile a way.
    But without that experience, I wouldn't be able to do what I'm doing now.

    I have one product to launch before I retire; I just hope all the failure is out of my system.
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  • Profile picture of the author spazz896
    70% of my projects/domains/campaigns, tend to flop, but when they hit, they hit... just keep going. I am always building Long-term assets at the same time. I totally agree, you must experience the failure before you hit true success. unless you're totally lucky. A lot of the time, it's knowing when and where to be at the right time.

    Check out This $100/Day Case Study
    For More About Me Check out My Blog BradBurnie.com

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  • Profile picture of the author Jeff Burritt
    Failure just makes success feel that much better
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  • I suppose it is like Thomas Edison, he had to fail over a 1000 times before he succeeded with a working light bulb.
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  • Profile picture of the author Zodiax

    Failure is not so fun when you want to feed yourself and your family.

    'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
    -Muhammad Ali

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  • Fortunately we have thousands of excellent role models to follow and there is an almost infinite amount of information on the web and therefore we need not struggles like those who lived before us.
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  • Profile picture of the author JohnMcCabe
    This doesn't just apply to product launches, or even IM in general.

    I once read a story in the Omaha World-Herald about a young fellow who was killing it day trading stocks. In the interview, he made himself out to be some kind of investing god.

    A few months later, after a serious market correction, the paper ran a follow-up story on this investment god. By now, he was filing for bankruptcy and living in his parents' basement.

    His mistake? He confused brains with a bull market. During the run up to the correction, everything was going up, and some people who should have known better were even predicting that things would continue going up forever. You practically had to try to lose money.

    I believe it works the same way in this scenario. Quick, immediate success might indeed be followed by quick failure if the person doesn't recognize that they may have just gotten lucky.

    Growing up, I knew a kid in Golden Gloves. Phenomenal talent, but all he wanted to practice was his knockout punch - never any defense. Until another phenomenal talent from another club broke his nose...
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