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People who click on ads are people who click on ads

by zannix
8 replies
I used to create ads and landing pages that were not "too pushy" or "in your face". They were "decent and respecting" of an intelligent visitor. Or so I thought.

I basically created them for myself, and as a result, I wasted a shit-ton of money.

People who click on ads are people who click on ads.

If you're not one of these people - don't assume anything. TEST IT.

You will be surprised at how different an effective landing page looks from what you'd originally imagined.

My 2 cents,
Zannix
#ads #click #people
  • Profile picture of the author Zodiax
    It's what they do after the ads not before.

    Clicks is not equal to money.
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    • Profile picture of the author Tsnyder
      Originally Posted by Zodiax View Post

      It's what they do after the ads not before.

      Clicks is not equal to money.
      We know that. The point is you have to get the right
      people clicking on the ads for the right reasons before
      you can get to the money.
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      If you knew what I know you'd be doing what I do...
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  • Profile picture of the author talfighel
    Originally Posted by zannix View Post


    People who click on ads are people who click on ads.
    Reminds me of traffic exchange websites. People, who are already have their own business online, want more traffic so they click on other member's links to get credits. If you are using this technique, you are wasting your money and you will not get any good leads or make any sales. Waste of time and your money.
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  • Profile picture of the author JohnMcCabe
    Can't find the link offhand, but there's a YouTube video shot at a high-level copywriter event. The presenter showed several headlines and asked the crowd which one they thought would work best. The presenter gave his opinion. Then they ran a live test.

    The winner was actually the one people agreed was least likely to work.

    To paraphrase Yogi, you don't know until you know...
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  • Profile picture of the author agmccall
    Originally Posted by zannix View Post

    I used to create ads and landing pages that were not "too pushy" or "in your face". They were "decent and respecting" of an intelligent visitor. Or so I thought.
    This is the mistake many people, myself included, make in the beginning. We build what we like and not what works. it is like everything we do in life. If you want to sell your house don't paint in an ugly shade of bright purple because you like it and think it looks great.

    See what the leaders of your niche do and then use that as the foundation for what you do, and make it your own

    al
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  • Profile picture of the author Steve B
    Especially good advice for small business owners that say "they are the niche." They assume because they are in a niche, they know what their customers and prospects want and will buy.

    Regardless of how much you know about a niche, or how passionate you may be for the niche . . . it is always smart to research and poll the niche to better understand what types of products and services they will buy.

    Thanks for the thread Zannix.

    Steve
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  • Profile picture of the author Matthew Lundgren
    This is good advice, and unfortunately the crux to using paid advertising to drive traffic. You need to test and test before you're able to see profitable results (usually), and most of the time we get lost in the testing, or we don't have enough funds to get through all the testing phases.

    There are also tools like SpyFu that can help you "spy" on people in your niche, to see what keywords they are targeting and what their ads look like. Also, you could do a simple Google or Bing search of your keywords to see what kind of ads are popping up and to see if there are common trends.
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  • Profile picture of the author 3wCorner
    Thanks for the info. People who click the ads are people who are interested in it. Genuine and call to action button ads are also helpful.
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