Is it best to use the keyword in relation to the product title ie: Stan's Email Marketing Decoded
Or a keyword like you would find on the Google keyword planner ie: email marketing strategy ??
2nd part question:
If I were to review your products on YouTube, how many of you would join me (IM small timer here) for a face to face interview, kinda like Mike from Maine?
Is he duplicatable or should I not even go there?