==> Your best copy

by lakshaybehl 5 replies
Hi!

I am working on my most ambitious sales project till date and I am writing copy for that right now. Hence I need your help.

Please post the links to the best piece of copy that you have ever seen or that has compelled you easily enough to click on the sacred "buy now" button. Also, if possible, please let me know what made that piece of copywriting so irrestible to you.

I would really appreciate that.

Regards
Lakshay
#main internet marketing discussion forum #> #copy
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  • Profile picture of the author James Turner
    Lakshay,

    While it's good to have references and a swipe file, I find it best to write my own copy from scratch before I create my product.

    Then my product is designed to match the promises that my sales letter makes.. often it delivers more because the product ends up being better than the original ideas written into the copy.

    I'd be far too tempted to borrow ideas from swiped copy.

    James
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    • Profile picture of the author lakshaybehl
      I like your suggestion james...

      HOWEVER.. You need to know this.

      Sales letter and product must be built in solid integration with each other. I am NOT going to copy somebody's copy (Pardon the pun please), I just need to know what triggers you at a psychological level to buy something. And that is why I am asking for the best piece of copy you have ever seen.

      Not that I don't have my favourites, just that I know we all have different perceptions and it is good to see what other people like. Especially since this product is aimed at IM... albeit for the first time.

      -Lakshay

      Originally Posted by James Turner View Post

      Lakshay,

      While it's good to have references and a swipe file, I find it best to write my own copy from scratch before I create my product.

      Then my product is designed to match the promises that my sales letter makes.. often it delivers more because the product ends up being better than the original ideas written into the copy.

      I'd be far too tempted to borrow ideas from swiped copy.

      James
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      • Profile picture of the author James Turner
        Originally Posted by lakshaybehl View Post

        Sales letter and product must be built in solid integration with each other.
        Yes, that's exactly my point and why I prefer not to allow myself to be influenced by other people copy until I have something of my own down on the page.

        The psychological triggers depend on the nature of the product.. people either move towards something or they move away from something.

        The most effective triggers tap into people's fears.

        James
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        • Profile picture of the author lakshaybehl
          James, I do have my copy written half way through.. and I want to polish it... If that gives you an idea of where I am standing.

          btw... Simply saying "fears" is not sufficient. I can list seven such emotions. Would that help a copywriter in the slightest manner? NO.

          -Lakshay

          p.S. If you are a copywriter, you have all rights to love your copy and point me towards your sig... I will learn to love it anyway.
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          • Profile picture of the author James Turner
            Originally Posted by lakshaybehl View Post

            Simply saying "fears" is not sufficient. I can list seven such emotions. Would that help a copywriter in the slightest manner? NO.
            Lakshay,

            As I said earlier in the thread.. it depends upon the nature of the product.

            In the IM niche and in the current economic climate, many people may fear that they may lose their job, they may be worried about keeping up car payments or they may be worried about having to dip into their savings.

            You want an example: Bob Serling Presents...: The New Rules Of Internet Marketing

            That's a sales letter in a blog.

            James
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