Help! Why are visitors abandonning shopping cart?
I am testing out 6 new niche products on clickbank. So I have these 6 minisites (essentially just a sales letter page, and a download/thank you page where they download their product after clickbank payment).
I am driving traffic to these sites via Adwords, and the problem is that although I am getting clicks on "Order Now" buttons, the visitors are just abandoning the shopping cart and walking away.
What's going on? Why would folks be doing that? Could someone here help me analyze where is my sales funnel breaking up or offer any other suggestions?
Here is my stats summary.
Niche1: 500 unique visitors, 10 clicks on ORDER button, No sales
Niche2: 350 unique visitors, 10 clicks on ORDER button, 1 sale
Niche3: 220 unique visitors, 5 clicks on ORDER button, No sales
Niche4: 230 unique visitors, 6 clicks on ORDER button, No sales
Niche5: 25 unique visitors, 3 clicks on ORDER button, No sales
Niche6: 65 unique visitors, 3 click on ORDER button, No sales
Adwords campaign for niches 5 & 6 were launched just yesterday evening, so not much data for those. The oldest campaigns have been running since 6 days.
So I am not surprised that so few visitors are clicking on ORDER buttons. What's bothering me though is that 30 people clicked on ORDER buttons, went to Clickbank order page, and then left without ordering! The ORDER button takes them to the classic Clickbank Order form page. Nothing fancy there.
Is this phenomenon (shopping cart abandonment) something common that you have seen before? What is causing it and how could I respond to it?
Any advice would be deeply appreciated!
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