Amazon Review Lawsuit

by kspi73
21 replies
Does any one know if the current lawsuits from Amazon for fake reviews focuses on reviews on their website only? Are affiliate websites being targeted?
#amazon #lawsuit #review
  • Profile picture of the author BradVert2013
    They're focusing on websites selling fake reviews. I don't know if any of them are affiliate websites or not.
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  • Profile picture of the author nicolasmd2112
    It's my understanding that they are targeting all sources that provide fake reviews. I don't actually know if they have the ability to target affiliates or anyone who has purchased fake reviews because they cannot prove they are fake, or will have a hard time trying to do so. This would also being a very costly, and time consuming effort, since MANY people buy fake reviews.




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  • Profile picture of the author laurencewins
    How can they know if a review is fake? I know I write reviews whenever I buy a product but they are all written by me and nobody else.
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    • Profile picture of the author BradVert2013
      Originally Posted by laurencewins View Post

      How can they know if a review is fake? I know I write reviews whenever I buy a product but they are all written by me and nobody else.
      In the case of Fiverr, they simply found providers that were selling reviews. I believe they actually bought reviews "undercover" to build their case.

      In this latest lawsuit, they targeted websites that were blatantly selling Amazon reviews. With website names like Amazonverifiedreviews.com, Paidbookreviews.org and Buyamazonreviews.info, it's pretty easy to know who to sue.

      But to answer your question, it's very hard to know if a review is fake just by reading it on Amazon. That's why they'll never eradicate fake reviews 100%. What they are doing by filing these lawsuits, however, is make people think twice before selling/buying fake reviews.
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    • Profile picture of the author talfighel
      I don't know if they are suing affiliates but they are shutting their accounts down.

      Originally Posted by laurencewins View Post

      How can they know if a review is fake? I know I write reviews whenever I buy a product but they are all written by me and nobody else.
      They just look at the people who never bought the product and are reviewing it just to get page rank and earn extra commissions.
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      • Profile picture of the author wolfmmiii
        Originally Posted by talfighel View Post

        I don't know if they are suing affiliates but they are shutting their accounts down.



        They just look at the people who never bought the product and are reviewing it just to get page rank and earn extra commissions.
        How would they know if someone bought the product or not??
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        • Profile picture of the author BradVert2013
          Originally Posted by wolfmmiii View Post

          How would they know if someone bought the product or not??
          Your buying account is linked to the reviews you write.
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          • Profile picture of the author wolfmmiii
            Originally Posted by BradVert2013 View Post

            Your buying account is linked to the reviews you write.
            The newest Dell laptop isn't sold exclusively at Amazon. If I purchase the new Dell XPS 5500 at Walmart, my review that I post on Amazon is just as valid as someone who purchased it on Amazon.

            Just because a person didn't buy it on amazon doesn't mean he or she didn't buy it.
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            • Profile picture of the author BradVert2013
              Originally Posted by wolfmmiii View Post

              The newest Dell laptop isn't sold exclusively at Amazon. If I purchase the new Dell XPS 5500 at Walmart, my review that I post on Amazon is just as valid as someone who purchased it on Amazon.

              Just because a person didn't buy it on amazon doesn't mean he or she didn't buy it.
              That is very true. No disagreement here. Amazon doesn't require a product be bought from them to review it. However, if a product is bought on Amazon and the customer writes a review it will say "verified purchase." It adds a little more credibility and trust.
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    • Profile picture of the author spazz896
      Originally Posted by laurencewins View Post

      How can they know if a review is fake? I know I write reviews whenever I buy a product but they are all written by me and nobody else.
      There are several ways they can go about it.
      The average person does not write 10+ reviews a day, specifically for products they have not bought. all from the same ip address..
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      • Profile picture of the author wolfmmiii
        Originally Posted by spazz896 View Post

        There are several ways they can go about it.
        The average person does not write 10+ reviews a day, specifically for products they have not bought. all from the same ip address..
        But that is no indication of whether a person bought a product or not nor does it indicate the review is fake. You don't have to BUY a product to review it. If I run a laptop review site and my cousin buys the newest Dell XPS 5500, it's certainly within my reach to review it by borrowing it for a few hours.

        It's VERY EASY for someone to produce lots of legit reviews without ever actually purchasing products.
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  • Profile picture of the author MValmont
    It is literally impossible for Amazon to track down the Fake reviews....

    First of all what is a fake review? When you see a best seller on the New-York Best-seller list and you see a review from Seth Godin, Tony Robbins , Jack Canfield and all the self-development Guru, do you actually think these guys actually read the book? Chances are high that they did not...

    This is how this industry works guys...

    Are we going to sue these celebrity that got paid the be in a commercial promoting a product also? Are we going to sue Micheal Jordan for promoting Nike because he got paid to do it?

    This whole thing is ridiculous....

    Even more ridiculous when you consider that these website that offer reviews are often REVIEWS EXCHANGE. Amazon cannot do anything against that.

    Even if they did, there are hundreds of thousands of personal assistants out there offering reviews from hundreds of different countries and they use VPN and systems that make it impossible for Amazon to track them...

    One of their account gets flagged by Amazon? Within 20 minutes they have a new address in the U.S and a New Amazon Account set up.


    Are we going to sue companies that pay people to promote products in commercial also?

    Guys, this whole thing doesn't even make sense...

    Every month some guy comes on the warrior forum and predict the end of Amazon, the End of FBA, the end of Kindle and yet, every single month, NOTHING HAPPENS because nothing can happen.


    One month ago it was for Kindle. There was this huge discussion that amazon wanted to add a new feature that would say if a book has any quality problems. The result? NOTHING, NOTHING CHANGED.

    It reminds me of when I was in real estate and every single day some people predicted a market crash.
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    • Profile picture of the author BradVert2013
      Originally Posted by MValmont View Post

      It is literally impossible for Amazon to track down the Fake reviews....
      They won't be able to track down all of them, but a quick Google search can find websites that are selling fake reviews. That's who they're going after.

      First of all what is a fake review? When you see a best seller on the New-York Best-seller list and you see a review from Seth Godin, Tony Robbins , Jack Canfield and all the self-development Guru, do you actually think these guys actually read the book? Chances are high that they did not...

      This is how this industry works guys...
      A fake review is when somebody is getting paid to write a positive review. Those you mentioned above aren't going to put their name on something that's crap. They do read the books they're going to endorse because it's their reputation on the line.

      Are we going to sue these celebrity that got paid the be in a commercial promoting a product also? Are we going to sue Micheal Jordan for promoting Nike because he got paid to do it?

      This whole thing is ridiculous....
      Endorsements and paid promotions are nothing like paid fake reviews. Apples and oranges. It's no secret Michael Jordan is being paid to promote Nike.

      Fake paid Amazon reviews don't reveal that the review is being paid for. Huge difference.

      Even more ridiculous when you consider that these website that offer reviews are often REVIEWS EXCHANGE. Amazon cannot do anything against that.
      If you play in Amazon's playground, you have to play by their rules. It's certainly within their right to crack down on review exchanges if they wish. Though I'm not aware they are doing this. So far it's only paid fake reviews.

      Even if they did, there are hundreds of thousands of personal assistants out there offering reviews from hundreds of different countries and they use VPN and systems that make it impossible for Amazon to track them...

      One of their account gets flagged by Amazon? Within 20 minutes they have a new address in the U.S and a New Amazon Account set up.
      I know a guy who works at Amazon. They have a huge security department that focuses on fraud prevention. Simply having a new address and a new Amazon account will not fool them.

      Amazon is a huge corporation that can invest millions in security and fraud prevention. They didn't get to be this big by letting people fool them with a new address and VPNs.

      Are we going to sue companies that pay people to promote people in commercial also?
      No, because the fact they're being paid is disclosed. Fake reviewers don't disclose that they're profiting from writing a positive review.

      Guys, this whole thing doesn't even make sense...
      It makes perfect sense. A lot of Amazon customers make buying decision based, in part, on what the reviews say. Paid reviews undermine this trust. It's in Amazon's best interest to keep the reviews as objective as possible from real customers who aren't being compensated to review a product.

      Again, it's Amazon's playground, so they get to make the rules.

      Every month some guy comes on the warrior forum and predict the end of Amazon, the End of FBA, the end of Kindle and yet, every single month, NOTHING HAPPENS because nothing can happen.
      I haven't heard anybody say this is the end of Amazon.
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      • Profile picture of the author MValmont
        Originally Posted by BradVert2013 View Post

        They won't be able to track down all of them, but a quick Google search can find websites that are selling fake reviews. That's who they're going after.



        A fake review is when somebody is getting paid to write a positive review. Those you mentioned above aren't going to put their name on something that's crap. They do read the books they're going to endorse because it's their reputation on the line.



        Endorsements and paid promotions are nothing like paid fake reviews. Apples and oranges. It's no secret Michael Jordan is being paid to promote Nike.

        Fake paid Amazon reviews don't reveal that the review is being paid for. Huge difference.



        If you play in Amazon's playground, you have to play by their rules. It's certainly within their right to crack down on review exchanges if they wish. Though I'm not aware they are doing this. So far it's only paid fake reviews.



        I know a guy who works at Amazon. They have a huge security department that focuses on fraud prevention. Simply having a new address and a new Amazon account will not fool them.

        Amazon is a huge corporation that can invest millions in security and fraud prevention. They didn't get to be this big by letting people fool them with a new address and VPNs.



        No, because the fact they're being paid is disclosed. Fake reviewers don't disclose that they're profiting from writing a positive review.



        It makes perfect sense. A lot of Amazon customers make buying decision based, in part, on what the reviews say. Paid reviews undermine this trust. It's in Amazon's best interest to keep the reviews as objective as possible from real customers who aren't being compensated to review a product.

        Again, it's Amazon's playground, so they get to make the rules.



        I haven't heard anybody say this is the end of Amazon.
        I don't agree with anything that you've just said...

        I won't even go in details because our opinions are so different that there is no point.

        Micheal Jordan doesn't say at the beginning of his commercial that he is paid to do this, etc etc.

        If The guy that you know that works at amazon is so smart, why are there that many websites that offer reviews and that many personal assistants that offer reviews out there? Seems like you just don't know much about the issue. There is nothing Amazon can do about this. If they did, they would stop trying to make people fear them with these headlines and they could actually do something about it.
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        • Profile picture of the author wolfmmiii
          Originally Posted by MValmont View Post

          I don't agree with anything that you've just said...

          I won't even go in details because our opinions are so different that there is no point.

          Micheal Jordan doesn't say at the beginning of his commercial that he is paid to do this, etc etc.

          If The guy that you know that works at amazon is so smart, why are there that many websites that offer reviews and that many personal assistants that offer reviews out there? Seems like you just don't know much about the issue. There is nothing Amazon can do about this. If they did, they would stop trying to make people fear them with these headlines and they could actually do something about it.
          Actually, most (if not all) commercials featuring a celebrity endorser DO state as such in the fine print (usually at the bottom of the ad).
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        • Profile picture of the author BradVert2013
          Originally Posted by MValmont View Post

          I don't agree with anything that you've just said...

          I won't even go in details because our opinions are so different that there is no point.

          Micheal Jordan doesn't say at the beginning of his commercial that he is paid to do this, etc etc.

          If The guy that you know that works at amazon is so smart, why are there that many websites that offer reviews and that many personal assistants that offer reviews out there? Seems like you just don't know much about the issue. There is nothing Amazon can do about this. If they did, they would stop trying to make people fear them with these headlines and they could actually do something about it.
          You don't think Amazon can make their own rules regarding how they run their business? That's not really a matter of opinion. Neither is the fact that they spend millions on fraud/security. That's pretty much a given.

          My friend works in one area of the IT department at Amazon. So yes, he's familiar with their fraud prevention and security departments. It has nothing to do with being smart.

          I never said Amazon is going to get every single person offering reviews in exchange for money. In fact, my very first sentence was they are not going to catch everyone. No one expects that.

          They can do their best to prevent it, but like I said, it's more about being proactive to make people think twice before selling/buying positive reviews. They're making an example of these people by coming down hard on them.
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          • Profile picture of the author MValmont
            Originally Posted by BradVert2013 View Post

            You don't think Amazon can make their own rules regarding how they run their business? That's not really a matter of opinion. Neither is the fact that they spend millions on fraud/security. That's pretty much a given.

            My friend works in one area of the IT department at Amazon. So yes, he's familiar with their fraud prevention and security departments. It has nothing to do with being smart.

            I never said Amazon is going to get every single person offering reviews in exchange for money. In fact, my very first sentence was they are not going to catch everyone. No one expects that.

            They can do their best to prevent it, but like I said, it's more about being proactive to make people think twice before selling/buying positive reviews. They're making an example of these people by coming down hard on them.
            I never said Amazon can't make their own rules. Stop trying to make me say things I did not say.

            What i'm saying is there is nothing they can do about it.
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            • Profile picture of the author BradVert2013
              Originally Posted by MValmont View Post

              I never said Amazon can't make their own rules. Stop trying to make me say things I did not say.

              What i'm saying is there is nothing they can do about it.

              But in reply to me, you said:

              I don't agree with anything that you've just said...

              I won't even go in details because our opinions are so different that there is no point.
              Part of what I said was Amazon can make their own rules - which I mentioned more than once in the post you're replying to.

              What i'm saying is there is nothing they can do about it.
              But they are. They're suing people who are being paid to write fake reviews. They won't get everyone, but they are taking action.
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              • Profile picture of the author MValmont
                Originally Posted by BradVert2013 View Post

                But in reply to me, you said:



                Part of what I said was Amazon can make their own rules - which I mentioned more than once in the post you're replying to.



                But they are. They're suing people who are being paid to write fake reviews. They won't get everyone, but they are taking action.
                I don't want to be rude but you would have to be really naive to believe that. As I said, These websites are still up....Even few months ago for a few days everybody was freaking out because of something similar and NOTHING happened.

                I don't know ANYBODY or ANY WEBSITES that has had problems with Amazon.

                And by the way, it wouldn't change anything in my life if they did sue all of them. I'm not against amazon at all. I'm just telling you there is nothing they can do about it for obvious reasons.

                Anyways i'm done. Believe what you want to believe.
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  • Profile picture of the author JohnMcCabe
    And the real estate market DID crash - happens every time some irrational optimism takes hold.
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  • Profile picture of the author Sid Hale
    The lawsuit is NOT targeting fake reviews.

    They are suing the supplier(s) of fake reviews...

    Not the people selling the products (merchants nor affiliates), but the people selling bogus reviews.

    If they can seriously increase the risk (i.e. seize their bank accounts and other assets) for anyone selling fake reviews, there will be fewer people trying to make a profit by selling fake reviews. Fake reviews will decrease (hopefully) simply because there will be fewer people willing to risk everything they own just to make a few bucks writing a fake review for someone to use on their website(s).
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