Video Marketing... how to do it the right way?

5 replies
Tomorrow I'm creating a YouTube channel and am going to promote CPA offers, but I'm stuck on a few things.. Hopefully a few Warriors can lend a hand

1: when promoting offers on one channel should I stick to one niche or does it not matter really?

2: after designing my channel what do I call it? For example should it say "Andrew Thomas or something like Andrews Special Offers or Red Rocket Offers?

I know I'm prob over thinking this big time... sorry!
#marketing #video
  • Profile picture of the author GetPLRhere
    I think you should include keywords (that you're targeting) into your Channel's name. Not necessarily a requirement but it helps with branding a niche. It might help get your videos rank higher in YouTube's search engine too (maybe).

    For example, your video channel is about Movie Reviews

    So the keywords you might want to target is "movie reviews", so hence your channel could be called "Top Movie Reviews by Andrew."
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    • Profile picture of the author RedRocketCPA
      Ok thanks! So I take it staying within 1 niche would be my smartest bet? Your post gave me one of those ah-ha moment haha
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  • Profile picture of the author GetPLRhere
    Not necessarily staying in 1 niche but it might help with getting rank on YouTube searches. Your channel is meaningless without organic traffic.

    You also need referral traffic, which you can get from creating a Facebook Page. Get followers to your Facebook Page either by using Facebook's PPC advertisement (which is the fastest way but it cost money to advertise) and by joining related groups on Facebook and make a name out of yourself there. Then just post up links to your YouTube videos on your Facebook Page.

    If you want to do multiple niches, perhaps you can create multiple channels. That's another option.

    You can go either way; create 1 channel as an umbrella or create multiple channels for individual niches. Having 1 channel allows you to post up all your videos under 1 roof ... thus, helping to make your channel appear busy and active. Niche channels, on the other hand, helps with branding and possibly ranking.
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  • Profile picture of the author Mcfoxr
    It all depends on the type of product you want to promote. If it is a specific product, then a channel is good for that product but if you intend several products within a niche, a more generic niche term will be appropriate for the channel

    For ranking purpose, it is good to include your main keyword in the channel name on which you are building your campaign. This is applicable if the channel is niche specific. On the other hand, the channel name can be a general niche term if you intend to create videos on several products within the same niche.

    Furthermore, to aid the ranking of your videos, each video file should be named with the targeted keyword and the keyword also should be included in the title. Some school of thought believes that ranking is better enhanced when the keyword is repeated twice in the title and if you want to that, let the keywords flow naturally.
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    • Profile picture of the author RedRocketCPA
      Say I'm promoting a CPA offer for a product called Weight X Plus. What's the general rule of thumb when it comes to creating titles for your videos for CPA offers.

      Should the title be Weight X Plus Free Trial or Time Limited Free Trial? Or

      Weight X Plus Review? Or maybe add a few niche keywords in the title as well?


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